Huawei Has Lost at Least $60 Million on Mate XS Foldable (androidauthority.com) 12
Huawei launched its Mate X foldable phone at MWC 2019, following up with the Mate XS in February this year. The latter foldable has enjoyed a wider launch of sorts, but the firm has revealed that it's still making a hefty loss on the device. From a report: Huawei consumer group CEO Richard Yu told media in China that even though the Mate XS retails for an eye-watering 16,999 yuan (~$2,408), the firm has lost between $60 million and $70 million. This is despite earlier claims that the phone is seeing high demand, suggesting that the company is willing to swallow losses to encourage foldable adoption.
Damn, the coffee fund took a hit (Score:1)
No more cat-shat coffee beans.
They are simply following the old market wisdom: (Score:1)
If the market doesn't want it, *push it in even harder*.
Most products on the market are somewhere between mediocre at best, and total crap.
And only sell well, because of aggressive marketing warfare. Towards clients and investors alike.
So much for being afraid your product idea might not be good enough to succeed on the market. ;) ;) ;)
What's not good enough is your cocaine supplies and ego!
Honestly, in that regard, a little stupidity to blind (or cocaine to delude) your self-doubt goes a long way.
Crease (Score:3)
The first problem, is that nobody wants a display with a crease down the middle.
I can't believe they thought there would be fools willing to tolerate a crease in the center of the display. You'd have to pay me to use such a display for even 5 minutes, assuming it could even get past OSHA regulations given the mental distress and cognitive load such a thing induces.
Re: (Score:2)
Ridiculous price (Score:3)
I realize that Apple has demonstrated that some people are willing to spend a lot of money on “the next shiny gadget”, but $2400 would be an absurd price even if the screen wasn’t going to almost immediately develop a noticeable crease. However that crease moves this price out of the realm of “absurd” and firmly into “ludicrous” territory.
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At least with Apple you get some refinement on it. Apple's not usually the first at anything, but they usually implement somet
Good! (Score:2)
Next time (Score:2)
Why? (Score:2)
Manufacturers have spent billions over the years trying to build a viable folding-screen phone, since marketers claim it will be "the next big thing" for almost two decades. I still don't see it. If I wanted a larger screen for a task I'd use a tablet, and so would most other people.
it was to troll samsung. (Score:2)
the whole devices idea was to troll samsung into bringing their foldable devices too early to the market.
and it worked.
I say too early but just because you can make a display like this doesn't really mean you should make it. it's also stupidly expensive. I guess it does offer more practical benefits than that foldaway tv though! they have had this tech for a while but are really struggling to find any sort of uses for it. it's not that practical to fold a display a limited amount over one axis. they can'
Re: (Score:2)
the whole devices idea was to troll samsung into bringing their foldable devices too early to the market.
and it worked.
I say too early but just because you can make a display like this doesn't really mean you should make it. it's also stupidly expensive. I guess it does offer more practical benefits than that foldaway tv though! they have had this tech for a while but are really struggling to find any sort of uses for it. it's not that practical to fold a display a limited amount over one axis. they can't even make paper that would leave no folding marks and still be usable as paper....
There's also the Halo Effect to consider, By bringing out a stupidly expensive device with a world first feature it helps Huawei changethe perception that they just make cheap crappy knockoffs so that they can begin charging a premium for their mid-range devices.