jfruhlinger writes "One of the reasons the iPad has stayed at the top of the tablet heap for so long is that — in contrast with the story of the Mac and PC 25 years ago — the iPad has remained competitive with its rivals on price. That may be starting to change, with cheaper tablets like the Amazon Fire coming to market. And now, the sub-$100 Novo7 is on sale in China, sporting Android 4.0. It promises to arrive in the U.S. for a similar price point soon." The official press release from MIPS has a bit more detail. Of interest is the use of a MIPS SoC designed by Ingenic.