An anonymous reader writes "Now that Google's modular phone effort, Project Ara, looks a bit less like vaporware, people are starting to figure out its implications for the future of cellphones. One fascinating possibility is that it could transform the cellphone purchasing process into something resembling desktop computer purchasing. Enthusiasts could search out the individual parts they like the best and assemble them into cellphone Voltron. People who just want a decent phone with no hassle could look at pre-built offerings — and not just from Apple, Samsung, and the like. It could open up a whole new group of phone 'manufacturers.' Of course, this comes with drawbacks, too — if you think fragmentation is bad now, imagine trying to support thousands of different hardware combinations."