Apple's New Feature Lets Brands Put Their Stamp On Emails, Calls To Your iPhone 14
Apple is enhancing its Business Connect tool, allowing companies to customize how they appear in emails, phone calls, and payment interfaces on iPhones. The Verge reports: Each registered business can confirm its info is accurate and add additional details like photos or special offers. Collecting verified, up-to-date business information could be useful for Apple if it ever launches its own search engine or inside features for Apple Intelligence instead of sending users to outside sources like Google, Yelp, or Meta. Branded Mail is a feature businesses can sign up for today before it starts rolling out to users later this year, potentially making emails easier to identify in a sea of unread messages.
Additionally, if companies opt into Business Caller ID, Apple will display their name, logo, and department on an iPhone's inbound call screen. This feature should come in handy when you're trying to figure out whether the random number that's calling you is spam, or if it's a legitimate business. It will start rolling out next year. A smaller update coming to Apple's Tap to Pay service will let companies show their logo when accepting payments instead of just displaying a category icon. You can read more about it in Apple's press release.
Additionally, if companies opt into Business Caller ID, Apple will display their name, logo, and department on an iPhone's inbound call screen. This feature should come in handy when you're trying to figure out whether the random number that's calling you is spam, or if it's a legitimate business. It will start rolling out next year. A smaller update coming to Apple's Tap to Pay service will let companies show their logo when accepting payments instead of just displaying a category icon. You can read more about it in Apple's press release.
The Ad That Made/Ruined Apple (Score:1)
- sent from my iPhone
I always wanted ads on my phone calls and texts (Score:3)
"I always wanted ads on my phone calls and texts"....said no one ever.
Re: (Score:1)
Oligopolies have us by the gonads.
Or should I say oli's have us by the gopolies.
I said it and it's not an ad (Score:3)
"I always wanted ads on my phone calls and texts"....said no one ever.
I guess I am a no one then...and also, it's not an ad, it's a logo and more likely to be legit (not spoofed) if they have to go through Apple. Company logos was one of my favorite features of Rocket Money because it made it easier to sort through transactions. Got 1000 lines?...well...once you start adding familiar logos, it gets a lot easier to sort and spot anomalies.
This will make it easier to sort through my e-mails quickly with a colorful visual indicator instead of just relying on text. This isn
Re: (Score:2)
What? So brainwashed that we can no longer see what is advertising and what is communication.
Re: (Score:2)
As long as Apple sticks to this. I am sure they will find the revenue stream to allow "logos" that are animations with sounds that soon get loud, and trigger vibrators, too. what revenue stream enhancing innovation comes next?
Is this why Apple is always behind? (Score:2)
The new features lists for iOS are always just a list of stuff Android did years ago. Is it because Apple spends their time catering to other corporations instead of their users?
Re: (Score:1)
Step 1. Someone develops a new technology and irons out the kinks.
Step 2. Eventually Apple decided to release their own version.
Step 3. Apple users are oblivious to new/cutting edge technology and therefore hail Apple's version as "revolutionary".
Re: (Score:2)
Apple are playing catch up when it comes to monetizing their users. Traditionally it's been through hardware cost and App Store. Now they're finding other revenue streams.
Caller ID (Score:2)
I use the "silence unknown callers" toggle (Score:2)
So, branded or not, those calls are not going to connect with me, ever - unless they leave a voicemail that gives me an actual reason to call them back.
standard (Score:2)
Now make it into an open standard, like libavatar, or at least an industry standard, like gravatar, and let everyone join for free. Why not use something like one of those if they are already in place? If I make a phone call, why not show my picture too?
How is this different from BIMI? (Score:2)
How is this different from BIMI [bimigroup.org] that Apple supposedly started rolling out 2 years ago [bimigroup.org]?