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Iphone Apple

Apple's New Feature Lets Brands Put Their Stamp On Emails, Calls To Your iPhone 11

Apple is enhancing its Business Connect tool, allowing companies to customize how they appear in emails, phone calls, and payment interfaces on iPhones. The Verge reports: Each registered business can confirm its info is accurate and add additional details like photos or special offers. Collecting verified, up-to-date business information could be useful for Apple if it ever launches its own search engine or inside features for Apple Intelligence instead of sending users to outside sources like Google, Yelp, or Meta. Branded Mail is a feature businesses can sign up for today before it starts rolling out to users later this year, potentially making emails easier to identify in a sea of unread messages.

Additionally, if companies opt into Business Caller ID, Apple will display their name, logo, and department on an iPhone's inbound call screen. This feature should come in handy when you're trying to figure out whether the random number that's calling you is spam, or if it's a legitimate business. It will start rolling out next year. A smaller update coming to Apple's Tap to Pay service will let companies show their logo when accepting payments instead of just displaying a category icon.
You can read more about it in Apple's press release.

Apple's New Feature Lets Brands Put Their Stamp On Emails, Calls To Your iPhone

Comments Filter:
  • by Anonymous Coward

    - sent from my iPhone

  • "I always wanted ads on my phone calls and texts"....said no one ever.

    • by Tablizer ( 95088 )

      Oligopolies have us by the gonads.

      Or should I say oli's have us by the gopolies.

    • "I always wanted ads on my phone calls and texts"....said no one ever.

      I guess I am a no one then...and also, it's not an ad, it's a logo and more likely to be legit (not spoofed) if they have to go through Apple. Company logos was one of my favorite features of Rocket Money because it made it easier to sort through transactions. Got 1000 lines?...well...once you start adding familiar logos, it gets a lot easier to sort and spot anomalies.

      This will make it easier to sort through my e-mails quickly with a colorful visual indicator instead of just relying on text. This isn

      • by MeNeXT ( 200840 )

        What? So brainwashed that we can no longer see what is advertising and what is communication.

  • The new features lists for iOS are always just a list of stuff Android did years ago. Is it because Apple spends their time catering to other corporations instead of their users?

    • Apple are playing catch up when it comes to monetizing their users. Traditionally it's been through hardware cost and App Store. Now they're finding other revenue streams.

  • Is this based on the caller ID number that comes with the call? Caller ID can be forged. Or is Apple sending some other out-of-band info, or delivering the call via internet (using up your carrier's allocation to your account)? First, we need a law (not just an FCC regulation) that requires carriers to verify that caller ID coming in from every customer is a number that would be routed out that trunk (e.g one of their numbers), and let that operate a while (a year or two) so we have correct caller ID (wi

Did you know that if you took all the economists in the world and lined them up end to end, they'd still point in the wrong direction?

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