iPhone Upgrades - Not Android Switchers - Drive Apple Sales, Bernstein Says 68
In a new analysis, research firm Bernstein challenges the conventional wisdom surrounding Apple's iPhone sales fluctuations, arguing that perceived market share shifts between Apple and Android devices are largely illusory. The report, which Bernstein sent to its clients, contends that the majority of iPhone buyers are existing users upgrading their devices, rather than switchers from Android platforms.
Bernstein posits that year-to-year changes in iPhone unit sales are predominantly driven by Apple's upgrade rates within its established user base. This dynamic creates the appearance of significant market share gains or losses, particularly in China, where consumers are highly sensitive to new features. The analyst notes that upgrade cycles in China tend to be more pronounced than in other markets, leading to exaggerated perceptions of market share volatility. He suggests that the company's struggles in the region are more likely attributed to poor upgrade rates within its existing customer base rather than a mass exodus to competitors like Huawei.
Bernstein posits that year-to-year changes in iPhone unit sales are predominantly driven by Apple's upgrade rates within its established user base. This dynamic creates the appearance of significant market share gains or losses, particularly in China, where consumers are highly sensitive to new features. The analyst notes that upgrade cycles in China tend to be more pronounced than in other markets, leading to exaggerated perceptions of market share volatility. He suggests that the company's struggles in the region are more likely attributed to poor upgrade rates within its existing customer base rather than a mass exodus to competitors like Huawei.
Seems obvious (Score:2, Funny)
[snark]
What? iPhone purchasers upgrade their iPhones? It's not all Android users converting over? No way!
Also, it's obvious that Android has 90% of the marketshare in the US. Right? Apple is the little guy here...
Don't forget, they invented Apple Intelligence. All those other AI things are imitators. Apple's Geniuses are such amazing innovators!
Maybe next year they'll release a foldable device... And a round smartwatch... and less expensive AR glasses... and the M4 Chip!
[/snark]
Oh, oops. Sorry, I left the s
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You missed the snark.
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Foldable phones are still not practical yet, they are expensive and fragile status symbol toys.
If and when the technology becomes mainstream, then the Apple cart may get knocked over.
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Heh, I know it's popular to rip on Apple around here, but I'm curious, do you actually regard the lack of a foldable iPhone as a real problem?
Yes! When I angrily hang up on someone, I have to press a touchscreen button or a tiny physical. That is is unsatisfying not to slam my foldable phone shut. :P
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I have lots of thoughts... Since you're taking my [snark] seriously, I'll discuss:
Apple on Foldables - Apple might never make a foldable iPhone. They like their glass screens too much, and all the foldable phones are still basically plastic screens. Now, they might make a "Foldable" that has two glass screens that perfectly line up for a "One Screen" experience. (Two screens that when the device opens, the screens are perceptively a single screen. No seam.) That's something I could see them doing.
Why My Sn
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Now, they might make a "Foldable" that has two glass screens that perfectly line up for a "One Screen" experience. (Two screens that when the device opens, the screens are perceptively a single screen. No seam.) That's something I could see them doing.
I like the foldable, a la razor form factor. Screens resolution so hi now that half of the face is enough; therefore have a physical keypad. Texting would go back to leet w l0t of numb4rs, but I don't hate that, and with good s/w, email and search can handle leet to English xslation, would be lighter and better battery life too. Two glass screens fine also. Apple, get on this one.
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Heh, I know it's popular to rip on Apple around here, but I'm curious, do you actually regard the lack of a foldable iPhone as a real problem?
iPhone user here. I have no interest in a foldable phone. I didn't have an interest in a foldable phone 15 years ago, back in the day the were the most popular thing going. I find a "bar" phone much more convenient.
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I would probably buy a foldable iphone max the generation after Apple releases one and it's not a disaster.
I'm not exactly chomping at the bit for it but the extra pocket room would be welcomed.
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Not really (foldable). I think there will be a day that foldables are in high demand, I just don't think that anyone has really pulled one off well enough yet.
I would imagine a maturing population more than the tech drives this. The younger generations that have little interest in having home internet or a PC etc could be where this all changes as their eyesight starts wanting a bigger screen but their sweat pants are already at the maximum pocket size...
exception to the rule ... (Score:2)
I do switch periodically between Iphone's and Android .. for a variety of reasons ... The nice thing about Android is 1) it's AWLAYS allowed side loading of apps. 2) there are things like linageOS so if you have a phone thats supported, you can load a de-googled OS and control how many Google apps like app-store, maps. etc you really want or need. the nice think with Apple is that most all phones and watches get 5-6 years of IOS updates .. they have pluses and minuses .. Right now I'm locked
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I'm one of 'those' guys that switch Linux distros every 8 or 9 months too ...
You last that LONG!? Sm:)e.
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Locked in (Score:3)
Once you've bought in to one system or the other, you've bought a load of apps, some accessories, your familiar with the ui etc... Very few people would change and have to start again from scratch.
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I have more paid apps than most (I assume), and that isn't really what locks me in. Don't give a skit about the blue bubbles either. Really the only thing that keeps me with Apple is that it works and upgrading is painless. Part of me would like something different, but it just isn't worth the hassle.
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You're happy where you are. There's nothing wrong with that. I'm happy for you, and I hope everybody else is too.
But moving from Apple to Android isn't as hard as it used to be. For a while it was a PAIN. On the reverse side, it was EASY to switch to iPhone.
Because it was HARD to go one way and EASY to go the other... guess which side is usually what most people choose?
And, remember... that's fine! Good on Apple making the transition to their phone easy.
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My wife was gifted an iPhone.
I (as tech support) had to switch from Android (Pixel) to the iPhone.
It wasn't easy or intuitive and a lot of stuff seemed to get left behind.
OTOH, upgrading Android to a newer phone is seamless, fast.
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A lot of people are tied into the apple ecosystem which is why i don't use icloud much because it's a trap.
I'm just tired of fucking with shit. I can't torrent, sideload, or use emulator on my iphone, i don't like it, and I could probably even pull it off if I tried but I am fucking burned out on glitchy hacky cyberpunk lifestyle shit and just want a phone, that works, and has I guess less incentive to spy on me than the alternatives.
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I can't torrent, sideload, or use emulator on my iphone, i don't like it, and I could probably even pull it off if I tried but I am fucking burned out on glitchy hacky cyberpunk lifestyle shit and just want a phone,
I work in IT while I have a Mac, Windows, and a hobby Linux desktop some of my friends wonder why I do not have a huge network of computers at home with all sorts of fancy servers. My response is I am not paid to maintain computers at home. I get paid to do that at work.
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Exactly. I had a massive lab and all kinds of shit once. Fuck that.
I have capable prosumer network hardware and a handful of NUCs and that's as geeky as I get.
Some people asked why i didn't get a server or use raspberry pis or whatever, oh I have but no.
I ssh into a nuc, install the software i want and if there is a conflict i don't use docker or VMs or whatever.
I move on the next NUC and see if it works there. No better container than a whole different computer.
Shit requires no maintenance, it just upda
Re: Locked in (Score:2)
Changing platforms is TERRIBLE thats why (Score:3, Insightful)
Once you've bought in to one system or the other, you've bought a load of apps, some accessories, your familiar with the ui etc... Very few people would change and have to start again from scratch.
Ive helped multiple people move between Androidiphone. It's horrible and takes hours between the transfer of data, configuring the devices for the person, setting up their various accounts, configuring all their app settings, and teaching them various things on the new platform.
Lock in is real and for a large number of reasons.
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There is that and as people get familiarity with one system, they find it harder to adapt to other systems. My brother is very anti-Apple and has an Android. He was complaining how when he was trying to help an Apple user with something on their phone, why Apple didn't have onscreen keyboards? He could only get an English keyboard when he hit the "globe" icon. That did not make sense to him. I told him the most likely possibility without seeing the phone was the user was not a native English speaker and had
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My biggest day to day problem with iPhone is that the interface is objectively bad.
For example, the back button appears at the upper right corner of the screen, while everything else happens at the bottom of the screen. I have to shift my hands just to hit it.
Here's another example, the settings app has too few categories in it, so you have to scroll it forever. I actually think the Android settings could use a couple MORE categories (and it used to have a couple more, too) but the Apple settings app has WA
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New UI isn't the problem. Even Apple has changed their UI enough that it doesn't look much like the original iPhone/iPad... It looks more like Android's Material Design with every one of their updates.
The App lock in is the next big thing to be fixed here.
- Apps must be purchased multiple times if you have both devices (like me, I own an Android phone and an iPad.)
- Many apps are not on both platforms. There are many reasons for this, but I don't like it when Apple Arcade makes games exclusi
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Apps must be purchased multiple times if you have both devices (like me, I own an Android phone and an iPad.)
Yes if the app must be purchased. Many apps I use are free but are funded by subscriptions or ads. For example streaming services or social media platforms.
And now that we have RCS finally effectively removing the iMessage stranglehold, who knows what might come in the future. Bring back Firefox OS!
Only if you believe Google's distortions about RCS. Apple is not implementing Google's version which they also call RCS. They are implementing Universal Profile approves by the industry's GSMA which does not have any of Google's extensions. Features like E2EE will not be implemented because there is no RCS standard for them yet. If MMS is SMS+, RCS is b
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He seems to like his iphone better than the android, but to be fair the android was a pretty old and crappy model.
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I wouldn't switch even for a FREE best "other phone"an available, with free accessories and apps, etc. There just isn't any incentive. I mean, why would I switch if what I already have cuts the mustard?
There is literally no feature the "other brand could have, as far as I can imagine (realistically), that would cause me to switch. No realistic cost savings would cause me to switch either.
Re: Locked in (Score:2)
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Once you've bought in to one system or the other, you've bought a load of apps, some accessories, your familiar with the ui etc... Very few people would change and have to start again from scratch.
Which is why I haven't bought into a bunch of "apps".
I think you'll find that a lot of people will just give up on their apps as well, they won't even be using most of what they bought and most of the stuff they use will be free anyway.
Also, it's only Apple who is practising the extreme vendor lock in, it's just that lock in isn't attractive to anyone not already trapped on the inside. We've known for years that for every 10 iphones sold, 9 were sold to people who already had one, I'd not be surprised
Not ... (Score:2)
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Longevity (Score:2)
My first iPhone was a used 3G, then a used 5S, then an 11, which is my current one. I see no need to upgrade now. I have two paid apps, I could switch to Android easily, but I don't. My first smartphone was a Samsung Galaxy and it was an absolute piece of garbage. Not sure why I couldn't uninstall the NFL GameDay app, nor a dozen other bloatware apps on the thing.
I used a Nexus for a little while, which was fantastic, and I seriously considered switching, then they discontinued the Nexus line.
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You are correct on all accounts here. Apple makes GREAT hardware. AND, they support it for a significant amount of time. This makes the used/refurbished iPhone market VERY GOOD and inexpensive for the consumer.
Not many other phone makers have that mix of high quality hardware, long term support, and enough market adoption to make a healthy used market.
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I use apple now but before I switched I was a fan of umidigi, practically stock android with premium hardware features and very low prices compared to apple and samsung.
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Why would you buy a new phone instead of paying $70 to replace the battery if that is all that was wrong? I mean it's not like these things aren't swappable. Maybe not to you hamfisted people, but I'm sure a 14 year old kid at a corner store can help you.
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This is apple we are talking about. They will much rather burn the company to the ground before embracing any kind of "openness".
Are we talking about the same Apple whose MacOS and iOS are based on BSD? The same Apple that still releases projects like WebKit, Darwin OS, and CUPS as open source? The same Apple that spun off open source projects they created like LLVM/Clang and Swift into their own ventures? Sure Apple is not fully 100% open source but to say "They will much rather burn the company to the ground before embracing any kind of 'openness'" shows you may have little clue about the subject matter.
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All the examples you just gave were the OLD apple. None of the projects you mentioned were instigated in the last 20 years? The current apple does want you to lock-in with their ecosystem.
Sure, they have new "open" platforms... but those are all tied back to Apple hardware.
The only thing they have done recently that is "open" is the new acceptance of RCS... And they didn't want to do that.
I truly believe that Steve Jobs would have had Apple be a more open platform. He would have still done whatever he could
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All the examples you just gave were the OLD apple. None of the projects you mentioned were instigated in the last 20 years?
1) That is factually a lie.
Swift [wikipedia.org]: "Swift was first released in June 2014"
Clang [wikipedia.org]: Initial release September 26, 2007.
Also those projects I mentioned are not the entire list of Apple open source projects:
Foundation DB [wikipedia.org]: Acquired by Apple March 24, 2015. Open sourced April 2018.
ServiceTalk [reddit.com] was open sourced by Apple in 2019.
2) That is a No True Scotsman argument if I ever heard one. Apple as of today still contributes to open source. As of today they still use an OS based on open source. You are saying tho
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Apple does do some open source stuff, but they also have gone BACKWARDS in openness in some regards, such as how they have decreased the amount of OS source they distribute.
On the other hand, I think it's very foolish to think that Jobs would have opened Apple stuff more. He was absolutely dedicated to keeping it as closed as possible. He didn't even want early macs to have expansion!
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Apple does do some open source stuff, but they also have gone BACKWARDS in openness in some regards, such as how they have decreased the amount of OS source they distribute.
1) Please describe this "BACKWARDS in openness". 2) How does your point if it is true negate the fact Apple still contributes to open source today?
On the other hand, I think it's very foolish to think that Jobs would have opened Apple stuff more. He was absolutely dedicated to keeping it as closed as possible. He didn't even want early macs to have expansion!
We can speculate on what Jobs may do today; however, I know that macOS is based on BSD which Jobs brought over from NeXT. When Jobs returned to lead Apple, many open source projects like WebKit were started under him.
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they also have gone BACKWARDS in openness in some regards, such as how they have decreased the amount of OS source they distribute.
1) Please describe this "BACKWARDS in openness
You literally quoted the part where I described it.
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You mean because your unfamiliarity with the situation means you don't know what I'm talking about?
Again.
Apple used to provide sources to more of the OS itself than they do now. They stopped with security excuses. For example launchd (their systemd equivalent) is now closed source, the repo hasn't been updated in 8 years.
Now go fuck off with your unsubstantiated ad hominem.
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You mean because your unfamiliarity with the situation means you don't know what I'm talking about?
Your history is that you make things up. Asking for details is the only way to ensure that you are honest.
Apple used to provide sources to more of the OS itself than they do now. They stopped with security excuses. For example launchd (their systemd equivalent) is now closed source, the repo hasn't been updated in 8 years.
So when I stated you make things up this is a perfect example. Let's start with your description of launchd. "(their systemd equivalent)" which is misleading. While they both were designed to replace SysV init, they are nothing alike. Launchd is a more minimalistic design closer to BSD roots as opposed to the complicated systemd which incorporates everything possible. Launchd uses XML plist files for co
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They stopped providing sources for launchd before they even stopped using launchd. And they haven't opened the replacement. That's less open no matter how you try to evade.
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They stopped providing sources for launchd before they even stopped using launchd.
Well that's a lie. It took me like 5 seconds to find the code [apple.com]. It looks like Apple put all the source code in Github years ago. Again another example of your misrepresentations.
And they haven't opened the replacement. That's less open no matter how you try to evade.
Bahahahahaha. Company stops working on an open source project they created. They also do not create a substitute for an open source project. That's your complaint. While you are at it, I suppose you are protesting at IBM's headquarters that they have not replaced JFS. You're also parked outside Vrije Universiteit Amsterdam because An
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All the examples you just gave were the OLD apple. None of the projects you mentioned were instigated in the last 20 years?
1) That is factually a lie.
Being pedantic, it is not. The original examples you gave were from an era of Apple long ago. I concede that the examples you gave in your last comment are more recent examples of "open" products/platforms.
That is a No True Scotsman argument if I ever heard one. Apple as of today still contributes to open source. As of today they still use an OS based on open source. You are saying those don't count because all their efforts started more than 20 years ago (which is a lite) even if Apple continues those efforts today. If Apple stopped their contributions decades ago, you might have had a point.
Forgive me, I never intended to lie. But those old examples (BSD, Webkit, Darwin, CUPS) were from 20+ years ago, correct? (Being pedantic again, sorry.)
Also are you denying that Apple may be currently contributing to open source projects like Apache Cassandra [github.com].
I was unaware of Apache Cassandra. I see it's a NoSQL implementation... it seems Apple is really into the NoSQL.
Apple is like many larger companies (like
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Being pedantic, it is not. The original examples you gave were from an era of Apple long ago. I concede that the examples you gave in your last comment are more recent examples of "open" products/platforms.
Clang was listed and started under 20 years. I assume you did not know that. I also assume you did not know of the other examples that were later given. However, did you bother to do one bit of research before declaring your conclusion that Apple only did open source in the past? I assume you did not.
Forgive me, I never intended to lie. But those old examples (BSD, Webkit, Darwin, CUPS) were from 20+ years ago, correct? (Being pedantic again, sorry.)
Again, Apple still contributes today to WebKit, Darwin/BSD, and CUPS as they are ongoing codebases. Why does it matter that Apple started those efforts 20 years ago? That's like saying Linus Torvalds does not c
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Yes and no. I think apple is sort of indifferent and they do work on open standards but like if you want to fuck with whatever they consider to be their lunch they make it clear they will totally deprecate an API just to spite long term business partners like Adobe so fuck around and see your time wasted.
But sure like let's talk about USB4 or video codecs or whatever you want as long as you don't touch whatever amounts to a sacred cow at apple.
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https://apple.slashdot.org/sto... [slashdot.org]
Two Slashdot stories from this year about Apple Open Source-ing something.
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Apple is a very mixed bag on openness. They fun open source development, they use open source software, and they open source a lot of their own stuff.
But like they give zero shits about their open source products too, I remember there was a little community bubbling up over Darwin and people were talking about the open source cocoa framework and trying it all together into a real nice open source NeXTy distro and then over and over the devs would try to open dialog with Apple.
Lol Apple was like: here's th
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If Apple want to unlock the sexy, let the user run whatever OS they please.
I bet that would be used by less than 1% of iPhone owners.
Why would it bother to do that, to appeal to less than 1% of iPhone users?
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Exactly. Plus the worst thing from Apple's PoV is for some OS or jailbreak to pick up a compelling use case and that 1% turns to 5% and now 5% of their consumers are complaining about problems they didn't give a fuck about to begin with.
I think they might be more ok if they knew there was like 1% of people who wanted to fuck around and who would never whine about shit being fucked up or not working or start releasing products of general public interest based on the hack-phone option.
They will actually give
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Even OpenBSD has had decent Macbook support, if people want to run that on iOS devices then more power to Theo.
Is this true? like 15 years ago OBSD was edging on being a VM-mostly OS but over the past 6 years or so I keep hearing people say they use it as a daily driver.
OBSD on a macbook with a MacOS9, OSX, or NsCDE window manager sounds fucking lovely. I suppose we're talking about a x86 macbook with amd graphics right?
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It's been a while, but the last time I tried using obsd as a desktop OS the experience was awful. All of the included packages were very out of date, there weren't that many of them compared to even FreeBSD let alone the Linux distribution of your choice, and trying to build anything modern was a painful exercise in upgrading EVERYTHING. The performance was also quite pathetic even on a single core system. It's got its uses, but as a daily driver? I'm beyond skeptical.
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If Apple want to unlock the sexy, let the user run whatever OS they please.
Why would that be sexy? Beyond iOS specific integrations the hardware on the iPhone is unremarkable.
Oh, is that so? (Score:2)
Apart from that, I already explained much better why Apple's sales fell last quarter. And massively climbed the quarter before, resulting in a total slight rise in those two quarters combined. https://slashdot.org/comments.... [slashdot.org]
Android (Score:1)