Qualcomm To Launch Its Own Premium Snapdragon Branded Phones (hothardware.com) 24
According to Taiwanese publication DigiTimes, Qualcomm is planning to launch new premium smartphones under its own brand name. It's reportedly partnering with ASUS to manufacture and distribute the devices globally. HotHardware reports: It would appear that Qualcomm's intent is to showcase ultra-premium experiences for Snapdragon Android phones in the market. This would in effect be a "super phone" of sorts that is designed by and powered by Qualcomm, but manufactured by ASUS. It would likely be a high-end, Snapdragon 875 flagship smartphone with all the bells and whistles that would compete with the best that other Android OEMs have to offer (we'd expect a stock Android experience as well). The most obvious comparison would be Microsoft's Surface line of premium hardware used to showcase new ideas and form factors.
ASUS is already a known quantity in the Android smartphone market, and produces its own line of gaming smartphones like the lightning-fast ROG Phone 3, which is powered by Qualcomm's flagship Snapdragon 865+ SoC. However, ASUS would also be producing a device that would be directly competing against its own high-end offerings. It would seemingly make sense for Qualcomm to announce this new partnership and gaming smartphone brand at the upcoming Snapdragon Tech Summit, which will be held virtually December 1st through December 2nd. At that time, Qualcomm is expected to launch its Snapdragon 875 flagship SoC along with a new generation of Snapdragon 700 Series mid-range SoCs.
ASUS is already a known quantity in the Android smartphone market, and produces its own line of gaming smartphones like the lightning-fast ROG Phone 3, which is powered by Qualcomm's flagship Snapdragon 865+ SoC. However, ASUS would also be producing a device that would be directly competing against its own high-end offerings. It would seemingly make sense for Qualcomm to announce this new partnership and gaming smartphone brand at the upcoming Snapdragon Tech Summit, which will be held virtually December 1st through December 2nd. At that time, Qualcomm is expected to launch its Snapdragon 875 flagship SoC along with a new generation of Snapdragon 700 Series mid-range SoCs.
speculation (Score:1)
I can't believe someone's fantasies, wishes and ass-pulls constitute an "article"
Re:speculation (Score:4, Interesting)
I can't believe someone's fantasies, wishes and ass-pulls constitute an "article"
It makes little sense for Qualcomm.
Why would an arms dealer want to become a soldier in the trenches ... fighting against their own customers?
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The ARM SoC landscape is in a state of shakeup - Apple Silicon Macs, Mediatek Chromebooks and whatever rabbit nvidia pulls out of a hat by buying the company. Plus, Qualcomm are yet to see a hit to their bottom line from Samsung's renewed Exynos focus with AMD graphics.
Partnering with MS (Surface tablet) and Asus (phones) may be their way of hedging their bets against unpredictability. Particularly if there's a momentary gap in the market following Huawei's forced departure. Expect a Qualcomm-branded wear o
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Qualcomm's issue is that they have a top notch SoC but most manufacturers aren't running it at maximum speed. There is a trade off between speed and cooling ability and often keeping the phone thin and light wins out over raw performance. Plus manufacturers have realized that CPU speed isn't even the most important thing for phone performance, things like flash memory speed and amount of RAM and tweaks to the OS are.
That's why they have partnered with ASUS, who already make high performance gaming phones. T
In Soviet Russia ... (Score:2)
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a large portion of the smartphone market wants the walled garden.
Yes, many people prefer Apple's convenient and safe App Store over Android's malware-infested sewers.
No idea why.
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Leading malware researchers at Georgia Tech's Institute for Information Security & Privacy analyzed tens of thousands of apps from each store, in order to learn about which types of malware were most prevalent in the popular app stores. What the study found instead is that there is darn little malware in either, they found something like two or three malware in each after testing 30,000 apps from each.
Third-party app stores such as TutuApp and Panda Helper for iPhone are a different story. Avoid those.
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touch wood, I've never personally had malware from Google Play nor f-droid.
But it would be naive to think scammers don't write malware for *both* platforms.
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While I cannot say Apple will never be out of favor, this will not be the cause. At the very least, a large portion of the smartphone market wants the walled garden.
Absolutely no one (aside from Apple stockholders) desires a walled garden. Rather, they desire perceived characteristics from a walled garden, such as interoperability, security, higher quality, etc. But there is a still a wide distribution of those qualities with and without a walled garden.
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And to be clear, yes. Many people do want all the characteristics of Apple's walled garden. At least, all the characteristics that apply them as the consumer.
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So, people want the characteristics of a walled garden... but don't want to call it a walled garden. Gotcha.
And to be clear, yes. Many people do want all the characteristics of Apple's walled garden. At least, all the characteristics that apply them as the consumer.
No, no one wants a walled garden for the sake of the walled garden. They want the characteristics of the walled garden that Apple marketing says can only be achieved via their walled garden. Those that drink the koolaid and believe that the walled garden is the only way to get those characteristics buy into that marketing.
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Return of the Jha? (Score:2)
Qualcomm is falling for the stack fallacy (Score:2)
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Selling chips to phone makers is different from selling phones to consumers via telcos.
I had a Qualcomm QCP 1900 (feature phone) from 1998 to 2015 with PrimeCo and it was a pretty good phone. Only switched to my current Kyocera Hydro Vibe and Ting when Sprint bought PrimeCo's spectrum in my area and said my phone would no longer be compatible on the network.
comment (Score:1)
Oh Dear (Score:1)
Yeah? Well if they want to impress us, make them support the phones for a minimum of 4 years.
Sounds a little anti-trust-ish to me (Score:2)
First, Qualcomm wins an epic battle on the price (fixing) of its chips. Then they go make "special" chips for themselves. Sounds a little fishy to me.