Dish Buys Prepaid Carrier Boost Mobile For $1.4 Billion (engadget.com) 4
Today, Dish announced the $1.4 billion acquisition of Boost Mobile. With this purchase, Dish secures its place in the retail wireless market and will serve more than nine million customers. Engadget reports: The deal is the result of T-Mobile's Sprint merger. In order to gain FCC approval and quell fears that the merger would hurt competition, T-Mobile and Sprint agreed to several demands, including divesting Boost Mobile, one of Sprint's prepaid brands. Rumors circulated last year that Dish would buy Boost for $6 billion. Obviously, the final price is nowhere near that amount. "This marks an important milestone in DISH's evolution as a connectivity company," Dish CEO and president Erik Carlson said in a statement. "It positions us well as we continue to build out the first virtualized, standalone 5G network in America."
Dish will continue to use the Boost brand, but it has unveiled a new logo. It's also launching a new "$hrink-It!" plan, which starts at $45 for 15GB. If customers make three on-time payments, Dish will drop the monthly rate by $5. Dish will take off another $5 after six on-time payments. Another 10GB plan with unlimited talk and text will cost $35. Both plans will be available beginning July 2nd.
Dish will continue to use the Boost brand, but it has unveiled a new logo. It's also launching a new "$hrink-It!" plan, which starts at $45 for 15GB. If customers make three on-time payments, Dish will drop the monthly rate by $5. Dish will take off another $5 after six on-time payments. Another 10GB plan with unlimited talk and text will cost $35. Both plans will be available beginning July 2nd.
Not just for the legal success of the merger ... (Score:2)
It's almost important to DISH because they were coming under pressure to, you know, /use/ the spectrum they had acquired in recent auctions. The government was going to make them divest it unless they started to use it for its intended purpose. Until now, DISH has largely held it as an asset on their books to improve their financial position. Here's some information about the pinch that it was in: https://www.sdxcentral.com/articles/news/dish-gets-deadline-reprieve-in-fcc-merger-approval/2019/11/ [sdxcentral.com].
Re: (Score:2)
NOOOOO!!!! (Score:2)
It's less than six months since Virgin Mobile sold themselves to Boost.
Now I'm going to have to deal with Dish.