LG Is Ditching 'G' Series Branding On Future Smartphones

LG is ditching the "G" series branding on future smartphones. The company released the LG Optimus G1 Pro in 2013 and went on to release a new "G" series flagship smartphone every year since, with the most recent being the LG G8X ThinQ. 9to5Google reports: The Korea Herald and Naver have reported over the weekend that LG has decided to stop using the G series branding on future smartphones. Instead, LG would use separate names for each smartphone model with the names "focused on each model's design or special feature." Apparently, a goal for LG is to bring back the success of its "Chocolate" phones from the 2000s. Those devices had a different name for every model focusing on a specific design or software feature. Apparently, this change would take effect starting with the device we previously knew as the "LG G9 ThinQ." It's unclear what that device will be called at this point, but the device is rumored to be less of a flagship, using Qualcomm's Snapdragon 765 instead of the more powerful Snapdragon 865. While this branding decision was reportedly made public in Korea, LG's PR isn't confirming it globally yet.

Nobody uses the 865

[BAReFO0t]

Because it sucks.

Doesn't mean it won't be a flagship.

Everybody's tired of $1000 smartphones, and they know it.
Small manufacturers and cheaper models are eating their cake.

Re:

[kalpol]

also people are just hanging onto their phones longer. The activity in the Lineage community is high, or they're just not being updated at all.

COVID SpectrumQ

[fermion]

Too soon?

Slashdot offering marketing strategy now?

[swell]

Perhaps that's for the best. Smartphone technology is all about the same these days. Only their marketing distinguishes them. So the smart money is on distinguishing whether a model named GPZ sells better than one named SPX. Who needs engineers when you can have marketers?

Re:

[thereitis]

> Smartphone technology is all about the same these days

Is it, though? Design choices abound: screen technology, screen size, available memory, internal storage, external storage?, removable battery?, battery life, durability, waterproof?, on-board sensors, screen unlock tech, weight, front/rear camera quality, cost, build quality, GPU, CPU, # of cores, bezel size, and so on. It's not like anyone can stamp out a perfect phone that meets everyone's needs, wants, and budget.

Peak smartphone has been achieved.

[DrYak]

Is it, though?

Yes, I share the top parent's opinion: most poeple don't give a fuck.

Design choices abound:

Yeah but to they matter, really ?
You also have an abundance of choices of colours on phone's back shell.

screen technology, screen size, available memory, internal storage, external storage?, removable battery?, durability, waterproof?, on-board sensors, screen unlock tech, weight, front/rear camera quality, cost, build quality, GPU, CPU, # of cores, bezel size, and so on. It's not like anyone can stamp out a perfect phone that meets everyone's needs, wants, and budget.

Yes, let's check the needs:
The largest part of the population, most of the people who are going to buy the product and thus the largest chunk of income in the company, just basically need and want a nice colourful slab on which they can check facebook and play money-sucking free-2-play (pay-2-win) minigames whenever they have time to kil

I guess they didn't want their phones confused

[bobstreo]

with a "G" for good.

Re:

[freeze128]

Maybe they want to distance themselves from the "GoldStar" brand. I don't know why, because that was the only thing good about them.

HOLY SHIT! BREAKING NEWS!!!!111

[SeaFox]

Really? I'm not sure if even marketoids would find this interesting.

well as an owner of a LG G6

[Osgeld]

Ill be dropping the LG off my next phone too, thing is shit

No Gold star for You!

[aaarrrgggh]

It amuses me that I still think of LG as Lucky-Goldstar.

I might need some more social interaction.

I still use my G4 H815

[kalpol]

Once it got replaced for bootlooping, this is one of the better phones I've owned, and the H815 works great with Lineage. Replaceable battery, SD card, headphones, and the camera is still pretty good.

Re:

[iampiti]

I still use a G5. It would be a pretty good phone if it didn't have so many hardware issues. Mine works resonably well but it's the 2nd one I have.
Some of the common issues this model has are:

• Main camera loses the ability to focus out of the blue
• Fingerprint sensor stops working (seems to be dirt-related, mine has been working on and off for a few months, some people's never go back to working unless replaced
• Main microphone stops working (happened on my first unit, needed a hands-free to be able to mak

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