Samsung Embarrassingly Partners With Fake Supreme (droid-life.com) 117
An anonymous reader quotes a report from Droid Life: Samsung was doing its song and dance in China today at an event where they announced the Galaxy A8s, their first phone equipped with an Infinity-O display, only to pause midway to announce a new partnership. Samsung claimed to be partnering with iconic streetwear brand Supreme. They invited a couple of gentlemen on stage to talk about the deal, including plans for Supreme to enter China next year with a big flagship store. The thing is, those dudes don't work for Supreme and Supreme has no presence in China, nor do they plan to head there next year.
Samsung appears to have been duped by a fake Supreme company or just doesn't care that anyone who pays attention to fashion will mock them for decades to come over this partnership. The Supreme that Samsung is partnering with is actually called Supreme Italia, which is a fake Supreme brand that is able to sell fake Supreme gear, thanks to some weird legal loophole or decision in Italy. They have no affiliation with the real Supreme. They are counterfeiters. As for the Galaxy A8s, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack, but it has a laser-drilled hole in the display for the front-facing camera sensor. It's not quite as obstructive as the iPhone X notch, but it still leaves a noticeable hole in the top left corner of the display.
Samsung appears to have been duped by a fake Supreme company or just doesn't care that anyone who pays attention to fashion will mock them for decades to come over this partnership. The Supreme that Samsung is partnering with is actually called Supreme Italia, which is a fake Supreme brand that is able to sell fake Supreme gear, thanks to some weird legal loophole or decision in Italy. They have no affiliation with the real Supreme. They are counterfeiters. As for the Galaxy A8s, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack, but it has a laser-drilled hole in the display for the front-facing camera sensor. It's not quite as obstructive as the iPhone X notch, but it still leaves a noticeable hole in the top left corner of the display.
Mock Me Regarding Fashion (Score:5, Insightful)
Fashion is bullshit, and this is a nerd site. Mock us, prancers.
Do it.
Re: (Score:2, Interesting)
Yep. I've never even heard of this "real" Supreme company. Only insecure, superficial morons care about fashion.
Re:Mock Me Regarding Fashion (Score:4, Informative)
If you don't care about fashion, you really should look up Supreme, because they are the most generic hilarious "fashion" company ever. Their logo is just "Supreme" in white letters with a red background, and their products are just generic products but with "Supreme" slapped on them. Like, literally, they sell "Supreme" bricks - as in, a clay brick that they branded - and stuff like that. Their streetwear mostly looks like stuff you could get at any discount clothing store, but because of the label, people are willing to pay an order of magnitude more.
Or, to put it in other terms, they're Apple, but for clothes.
Re: (Score:2)
So, how's those embroidered doublets and crackow shoes working out for you?
Re:Mock Me Regarding Fashion (Score:5, Funny)
Yeah... "mock them for decades" over this? Give me a break. I barely care enough to mock them right now. In fact... nope. Not at all.
Now, batteries catching on fire? Apparently, that just never gets old.
Re: Mock Me Regarding Fashion (Score:1, Informative)
Slashdot is truly retarded and fit only for trolling now.
Re: (Score:2)
Now?
This has been an issue on slashdot from day one.
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QLE? (Score:2)
They legally got French for "hidden"?
Re:Mock Me Regarding Fashion (Score:5, Informative)
The only people that should be embarrassed are the original brand owners of "Supreme". Supreme is a generic word. That's why it couldn't be protected in Italy against "Supreme Italy". If "Supreme" had won that case, there now would be a run on generic brand names like "Nice" or "Great".
Re: Mock Me Regarding Fashion (Score:1)
Oh that was funny - big points
Re: (Score:3)
At least Polo Ralph Lauren lost that legal battle: http://www.rugbytoday.com/rugb... [rugbytoday.com]
The US District Court of Southern New York dismissed all of Polo’s claims, and they did it with prejudice, which means they can never sue Carlberg, Rugby America, Liquid Rugby or Barbarian on this matter again. While that doesn’t mean any other rugby-related retailer is immune from being sued by Polo Ralph Lauren, it does make it a whole lot harder for the retailing monolith.
Re: (Score:2)
And I'm sure they don't care if anyone copies it. Heck Walmart's grocery stuff is just called "Great Value" (Walmart hilariously has a bajillion different store brands depending on the department).
Re: (Score:1)
Re: (Score:2, Offtopic)
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mock them for decades? (Score:1)
maybe not, sincve nobody likely cares about whatever teh fuck this story is about
Re: (Score:2)
So, what is the loophole? (Score:4, Interesting)
So, what is the loophole? Because honestly, that sounds far more interesting to me.
Looks like it's as simple as an entprising group in Italy registered the trademark there before the American company realised or bothered with the rest of the world. (It's hardly a tricky trademark). Unfortunately for these people [nssmag.com], for many people "Supreme" is nothing more than a logo and a brand. That's it.
Supreme Italia, aka Supreme Barletta, seems to be a real company that simply bet the NYC company to the punch when it came to registering Futura Heavy Oblique White on a Red Box with the word Supreme within Italy. Presumably, the American firm has ignored them on the grounds that Italy isn't a major player in the streetwear scene, and they're wary of the Strisend effect and do not wish to draw attention to it.
It looks like it's limited to Italy only though.
Anyone really know?
Re:So, what is the loophole? (Score:4, Informative)
I vaguely remember this coming up years ago. It has something to do with Italian copyright laws not allowing generic words as brand names.
Re: (Score:2)
They couldn't trademark the original Supreme red box logo because it was stolen from Barbara Kruger.
Re: Who/What is Supreme? (Score:3, Funny)
Pizza toppings
Re: (Score:1)
Re:Who/What is Supreme? (Score:5, Funny)
Oh, I thought for a minute that they were partnering with a Motown singing group. It kind of sounds like Samsung tried to hurry love. You can't do that, you know.
Re: (Score:2)
Ah, thanks for clearing that up. I thought all their phones were going to come with sour cream and tomatoes.
I wonder which model they're referring to (Score:5, Informative)
"As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack..."
I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.
Is it real though... (Score:5, Funny)
I have a Samsung Galaxy A8 here. It has a headphone jack.
Are you sure? Maybe it's a sticker with a picture of a headphone jack.
If they are going into a fake Supreme store, may as well have fake ports too.
Re:I wonder which model they're referring to (Score:5, Informative)
As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack...
I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.
The new not yet shipped A8s (the s is part of the model and not indicating plurality) doesn't have a jack, the currently on market A8 and A8+ 2018 models do.
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As for the Galaxy A8, it too hasn't been very well received. Not only is it the first Samsung phone without a headphone jack...
I have a Samsung Galaxy A8 here. It has a headphone jack. The sound quality is pretty good, also.
The new not yet shipped A8s (the s is part of the model and not indicating plurality) doesn't have a jack, the currently on market A8 and A8+ 2018 models do.
So, let me get this straight. The Samsung line of phone models end in a number, a plus sign, or the letter "S"...?
This is one time that I truly wish Apple would or could sue the shit out of them, for nothing more than lack of originality. I mean for FUCKS sake, why are they even paying people in the marketing and design department.
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So, let me get this straight. The Samsung line of phone models end in a number, a plus sign, or the letter "S"...?
This is one time that I truly wish Apple would or could sue the shit out of them, for nothing more than lack of originality. I mean for FUCKS sake, why are they even paying people in the marketing and design department.
What? Apple? You mean the company with the iPhone X, iPhone XS, iPhone XS Max, and iPhone XR? Are you kidding, or are you an idiot? There's no third way.
Supreme? (Score:2)
Any relation with the "Rehabilitation Officer" Beef Supreme?
Galaxy A8 Supreme? (Score:2)
So, they got rid of the headphone jack, but now it includes tomatoes and sour cream? I'm so torn.
Re: (Score:2)
We are all happy for you that you are able to happily get by in the world with a cheap old phone.
We reward you with praise for not trying to be outlandish with having a fancy new phone, it shows how humble and practical person you are. You are truly an original human being. I mean on slashdot we never get posts about new technology without someone saying they are happy with their old system.
The wise words of Macklemore (Score:3)
And I quote:
"They be like, "Oh, that Gucci? That's hella tight"
I'm like, "Yo, that's 50 dollars for a t-shirt."
Limited edition, let's do some simple addition
50 dollars for a t-shirt, that's just some ignorant bitch shit
I call that getting-swindled-and-pimped shit
I call that getting tricked by business
That shirt's hella dough
And having the same one as six other people in this club is a hella don't."
Who cares about a silly logo on an average quality yet overpriced shirt? Whether the holder of copyright in that shirt is from New York, Italy or China.
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Wasn't he also caught selling $50 Macklemore t-shirts at his concerts around that time? If you can't beat them, join them I guess.
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Who cares about a silly logo on an average quality yet overpriced shirt? Whether the holder of copyright in that shirt is from New York, Italy or China.
Sadly, it's a whole lot of people, and it's been going on for a long time. Since you can't copyright a clothing design meaningfully, but you can copyright a logo, there's long been a push to popularize logo Tees. Arguably, it was started by a combination of band tees, and Izod shirts with little alligators on them. Brands are associated with activities, and people buy the shirts to associate themselves with the brand.
Every time I see a "Supreme" logo on something, I just roll my eyes. Their shit is crap, or
Should’ve checked with Diana Ross (Score:5, Funny)
I’m sure she could’ve pointed out any fake Supremes.
Copyright and Trademark in Italy (Score:2, Interesting)
If you've ever been to Italy and see an Italian school bus, and you have any concept of western copyright/trademark law, you'll instantly ask yourself when was the last time you saw a school bus painted with an array of Disney and Warner Bros. characters.
galaxy? (Score:1)
galaxy a8 has headphone jack... who is the shill that posted this crap anyway
https://www.gsmarena.com/samsung_galaxy_a8_(2018)-8886.php
Re: (Score:2, Informative)
It's another case of /. editors smokin' crack and spewing shit they know nothing about. It's the Galaxy A8s that doesn't have a headphone jack.
I prefer their Dominoes partnership (Score:2)
Can I say it here? (Score:1)
Totally fake Supreme, beliebe me! All rigged by Jiiina! So sad.
No sausages? (Score:2)
It's not the kind of fake supreme that sings in Mean Machine (or maybe it was Stir Crazy), then?
Seriously, first thing I thought.... (Score:2)
...This was an American Horror Story: Apocalypse tie-in.
If the courts say it's legit it's not a fake (Score:2)
I'd be careful about calling something a fake when it's been tested in court. I imagine the intention is to portray that this Italian company has taken advantage of some weakness in an existing companies trade mark registration, which very well may be the case. A quick look on the web suggests the Italian outfit started off selling the products of the US company, before starting it's own product lines.
Personally if I produced a product and the only thing that differentiated it from another product available
Ads are getting smarter (Score:2)
I'd never heard of this "Iconic streetwear brand" called "Supreme" before this. Iconic my butt. This is an ad and you should feel bad.
And now, in a Trumpesque turn of events, the media will now claim that the real Supreme paid the fake Supreme to partner with Samsung to make them famous, and that this was all part of their evil plan from the very beginning.
Does China even care? (Score:2)
Does China even care?
This is the country with fake apple stores, pirate movie booths on every street corner, and many other counterfeit goods.
natural fit (Score:4, Insightful)
so you have a tech company (samsung) that is basically ripping of the looks of another tech company (apple)
joining forces with a fashion brand that rips of another fashion brand.
looks like a perfect fit to me!
Re: (Score:1)
USA embarassed with fake Havana Club rum. (Score:2)
Of course USA is not above making fake brands.
That country ignored the real "Havana Club" rum and trademark (despite registration in USA by Cuba), and apparently there is a fake "Havana Club" rum manufactured in Puerto Rico only for sale in USA. USA went as far as make a special law, just for this trademark, so the fake is legal there.
Oh, and USA has fake Budweiser!
Seems to be a bit of hypocrisy in considering the other (legal) Supreme brand as a fake. Trademark law is complex and convoluted...
uh (Score:2)
They have no affiliation with the real Supreme. They are counterfeiters.
It's a strange world when you get mocked over some "real" abstract concept like "intellectual property".
Pretty sure the clothes are "real" and have a similar stupid logo on them. They probably have the same Indian or South American company manufacture the stuff.
Their products look like (Score:1)
Color me surprised (Score:2)
Ok, show of hands (Score:2)
Who else read the headline and thought Samsung was partnering with someone faking being a member of The Supremes?