Thanksgiving E-commerce Spend To Top $3.5B, Mobile Accounting For One-Third of Sales

The 2018 holiday season is predicted to be a bumper year for e-commerce, helped by economic forces like lower unemployment and underlying trends like an ever-growing proportion of shoppers opting to spend their money online, and specifically on mobile devices. From a report: Thanksgiving, a day when brick-and-mortar stores tend to be closed, is a big one for online spending, and so far it's off to a flying start. Adobe, which puts out real-time analytics tracking e-commerce sales, said that as of 10am ET, $406 million had already been spent online today -- growth of 23.2 percent on 2017. Adobe tracks e-commerce transactions across 80 of the top 100 US online retailers and says its analytics are based on over 1 trillion visits to retail sites and 55 million SKUs.

At this rate, Adobe said it believes that sales today will total a record $3.5 billion, versus $2.9 billion a year ago. Notably, this is revised up from figures Adobe put out earlier this month, when it projected $3.1 billion in sales today. It's the first day of the "big five" for holiday shopping. Figures from Internet Retailer research predict that the total amount that will be spent over the period between Thanksgiving and Cyber Monday will be $21.6 billion. While rising tides might lift all boats, the biggest will reap the most rewards: it estimates that Amazon will account for nearly one-third of all sales.

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[viperidaenz]

and the China 11.11 sale brought in $35b in 24 hours.

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[b0s0z0ku]

I like to see what I'm buying, so I just go to physical shops a few days before X-mess, after the lemmingfest has died out.

Is it just me or do the deals suck this year

[rsilvergun]

It mostly seems like clearance items. I guess $50 bucks off a PS4/XBone is ok, but I haven't seen any computer hardware deals and the electronics deals have been pretty weak.

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[b0s0z0ku]

The real deals are on Craigslist in January after the sheeple's credit card bills from Black Friday and the Holy-daze season come due. Geez it up like Ebeneezer...

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[Fly Swatter]

My theory is that it is hard to have a good surprise deal anymore, as soon as it is up for sale social media and blogs blab about it and suddenly it's sold out and now sellers have a lot of angry potential-customers that can't get in on the deal. Sure a handful are happy, but the backlash is probably worse for future sales. Now we get mediocre sales instead so they won't sell out in an internet second.

As for me I simply check in on things that caught my eye over the past year, I have 'my price' and if dr

I'd say the last two years sucked too

[drinkypoo]

It's been about four years or even longer since I saw anything actually worth buying on Black Friday. As you say, it's mostly clearances, and shit you didn't want anyway. That no-name LCD TV that will probably shit itself in less than a year for half price? Still too expensive.

I'm not spending anything...

[b0s0z0ku]

I'm not spending anything on "black weekend." I usually holiday shop at the last minute, after crowds have died down, but buy cheap.

The real deals come after x-mess in early January, when credit card bills some due and sheeple list their old stuff on Craigslist to help pay the loan sharks...

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[b0s0z0ku]

As do I -- I want to do my part in provoking the next recession, nothing like buying a former Trumpy's home at foreclosure auction :)

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[antdude]

I just buy whenever I need them.

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[b0s0z0ku]

For some reason, B-school types have adopted the word "spend" to mean "average spending." It's a butchery of the English language, but it is what it is.

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[Fly Swatter]

It was always a noun, just not in the way used here - but alas input 'define:mobile' into google and now the way they used it has become a noun. Language evolves...