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Motorola Ad Mocks Samsung Ad Mocking Apple (bgr.com) 84

An anonymous reader quotes BGR: A few days after the iPhone X launched in stores, Samsung came out with an anti-iPhone campaign... I actually did not expect Samsung to pull off cheap tricks like that, but it sure looks like the iPhone X is a pretty scary device to fight against. But what probably nobody saw coming is Motorola trolling Samsung with an ad of its own... The "Up-upgrade to Motorola" ad offers the alternate ending to Samsung's ad, as Motorola explains on its Facebook page... Motorola doesn't even mention the iPhone X, so if you haven't seen Samsung's ad, you'd think it's just going after Galaxy handsets.
Elsewhere on Facebook, Motorola specifically referenced the attachable accessories available for their Moto Z when mocking the Galaxy Note 8.

"Why settle for edge-to-edge, when you could project your screen up to 70 inches?"
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Motorola Ad Mocks Samsung Ad Mocking Apple

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  • by Anonymous Coward

    "Why settle for edge-to-edge, when you could project your screen up to 70 inches?"

    Because unless the projection is done at a 4k+ resolution it’s gonna look like shit. Oh and the fact that next no one would ever do this in the first place.

    • by b0s0z0ku ( 752509 ) on Sunday November 26, 2017 @04:11PM (#55626071)

      Having a border around the screen protects it (generally the most expensive/fragile part of a phone) from damage better. And makes it easier to design a case that protects the phone.

      "Edge-to-edge" is code for planned obsolescence in my book.

      • by hawguy ( 1600213 )

        Having a border around the screen protects it (generally the most expensive/fragile part of a phone) from damage better. And makes it easier to design a case that protects the phone.

        "Edge-to-edge" is code for planned obsolescence in my book.

        "Smartphone" is another codeword for planned obsolescence.

  • Next up (Score:5, Funny)

    by DontBeAMoran ( 4843879 ) on Sunday November 26, 2017 @03:25PM (#55625875)

    Blackberry's ad to mock Motorola's ad that mocks the Samsung ad that's mocking Apple.

    Alternative post:
    “Yo Dawg, I herd you like mocking, so I put a mock in your ad so you can mock while you mock.”
    Or something. Sorry if I didn't do it right, I'm not black.

  • by Anonymous Coward

    Everyone knows the iPhone is superior anyway. When other companies mention your brand in their ads, you have already won.

    • When other companies mention your brand in their ads, you have already won.

      Depends on how they do it [youtube.com].

    • by Nemyst ( 1383049 )
      So what you're saying is that Microsoft had won a decade ago when Apple launched their childish Mac vs PC ads?
      • by donstenk ( 74880 )

        So what you're saying is that Microsoft had won a decade ago when Apple launched their childish Mac vs PC ads?

        In fact they had on the desktop.

  • ...no... (Score:3, Insightful)

    by Desler ( 1608317 ) on Sunday November 26, 2017 @03:38PM (#55625933)

    "Why settle for edge-to-edge, when you could project your screen up to 70 inches?"

    Because the quality of that projection is likely garbage?

  • Cheap tricks? (Score:5, Insightful)

    by thegarbz ( 1787294 ) on Sunday November 26, 2017 @03:42PM (#55625961)

    I actually did not expect Samsung to pull off cheap tricks like that

    You mean directly comparing features you have to your competitors is cheap tricks? Did you just discover advertising? I'm sure everyone's better, like Apple totally not featuring "PCs" in their adverts, and Microsoft would never feature Google.

    Seriously man, have you never seen an advert before?

    • Nobody said Samsung were the only ones to do cheap tricks.
    • It's not directly comparing though, the Samsung ad has multiple references to iPhone battery being not as good as a Samsung in various ways - but that is simply not the case, the iPhone X battery life in particular has been excellent. It also references past areas the iPhone lagged behind other camera like waterproofness which it now has. Samsung gives far more optimistic estimates that do not pan out as well as they say in real use.

      I've never needed to charge while using headphones as I either use the ph

    • by sjames ( 1099 )

      I wish more advertising would stick with compare and contrast with a bit of humor. I'm tired of ads trying to tie their products to nostalgia, love for family and rose colored memories of childhood through calculated attacks on the subconscious mind.

  • Will people ever get tired of mockery and posturing and "them vs. us" nonsense? Aren't we tired of it already?

    • by linuxguy ( 98493 )

      "Will people ever get tired of mockery and posturing and "them vs. us" nonsense?"

      There was nothing in the ads I found offensive or tiring.

    • That's what humans do. Even your little post has some "we" vs. them in it.
  • by XSportSeeker ( 4641865 ) on Sunday November 26, 2017 @04:20PM (#55626091)

    Motorola is pretty much the last of the three I'd go for, if anything because Lenovo is behind it, the company that gave you malware on firmware but people are still buying it for some reason.
    But really, the mods are a joke. They were overpriced and underperformed for the most part, launched with ridiculous price and now that Motorola realized no one if getting them, they are trying to offload as many as possible by throwing them together. That Essencial Phone thing will suffer the same fate.

    The only recent development I like from Motorola is the Android One phone, but given price and specs (internationally I mean), I opted for a Xiaomi Mi A1 instead. Specs are overall better and price is lower, again, international market.

    • Thing is, Motorola phones tend to be easy to root, so you can install the ROM of your choice, including secure/cloudfree versions of Android.

      The Lenovo Service Engine thing was easy to remove/disable, BTW, compared to dealing with locked-down ecosystems like Apple's.

      • Thing is, Motorola phones tend to be easy to

        unlock bootloader? I think that's what you meant, since you said ROM.

        rooting is getting the OS admin, which is not the dependent factor to install custom rom (or custom OS just to be in line with the previous term). On the other hand an unlocked bootloader lets you boot to a custom recovery which lets you install custom rom. So an unlocked bootloader will be the factor that lets you install ROM.

    • Also, who wants to buy a mod that will be redundant as soon as you replace your phone?

      • by Desler ( 1608317 )

        And why buy one that’s subpar compared to a VGA projector that can coat even less than the mod let alone having to buy a *barf* Motorola phone as well?

  • ... where either the guy or his girlfriend catch on fire when the Samsung's battery explodes.

  • The ad looks like it's targeted at the two people in the world at home with no TV but have smartphones. Any recent smart TV will most likely support Chromecast. Or you know spend the $20 to get a Chromecast instead of the $100+ for the projector add-on.

  • Motorola doesn't even mention the iPhone X, so if you haven't seen Samsung's ad, you'd think it's just going after Galaxy handsets.

    The Motorola ad doesn't mention Samsung either, so if you haven't seen Samsung's ad, you wouldn't know they were going after any specific handset.

  • They pull such cheap tricks, indeed! They should have instead come up with a civilized advertisment, about a guy saying "I'm an iPhone" and his one condescending friend called "A Galaxy".
  • Meanwhile, Apple is selling millions of iPhones and having issues supplying demand.

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