Branding Brand recently conducted a post-recall study asking Samsung Galaxy Note 7 users which smartphones they would consider upgrading to. While 40 percent of them said they are ready to jump ship to a different manufacturer, 30 percent of respondents said they are likely going to be switching to the iPhone. However, according to one analyst, that number could be even higher. Softpedia reports: KGI analyst Ming-Chi Kuo said in a note to investors that approximately 50 percent of those who ordered a Note 7 are now very likely to go for an iPhone 7, as customer trust is collapsing in the Samsung ecosystem and all these buyers are no longer planning to stick with phones manufactured by the South Korean firm. Between 5 to 7 million Note 7 orders are likely to transfer to Apple, the analyst says, and the iPhone 7 Plus is expected to be the main model benefitting from this transition. Other Android phone manufacturers, including Huawei, are also likely to benefit from Samsung's fiasco, and Google itself could also record an increase in Pixel sales following the Note 7 demise. But Apple will certainly take the lion's share here, mostly thanks to the iPhone 7 Plus currently being positioned as a direct rival to the Note 7.
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