John Carmack, chief technology officer at Oculus, says mobile VR is currently "coasting on novelty." Speaking during the Oculus Connect event, Carmack urged developers to "be harder" on themselves and create experiences on par with non-VR applications and games. "We are coasting on novelty, and the initial wonder of being something people have never seen before," he said. From a CNET report:"But we need to start judging ourselves. Not on a curve, but in an absolute sense. Can you do something in VR that has the same value, or more value, than what these other [non-VR] things have done?" During his speech, Carmack highlighted loading times in mobile VR games as a key area in need of improvement, saying that making users sit through 30-seconds of loading is too long, given the brevity of most currently available VR experiences. "That's acceptable if you're going to sit down and play for an hour ... but [in VR] initial startup time really is poisonous. An analogy I like to say is, imagine if your phone took 30 seconds to unlock every time you wanted to use it. You'd use it a lot less." He continued: "There are apps that I wanted to play, that I thought looked great, that I stopped playing because they had too long of a load time. I would say 20 seconds should be an absolute limit on load times, and even then I'm pushing people to get it much, much lower."