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KFC Introduces Meal Box That Doubles As A Smartphone Charger (indianexpress.com) 77

An anonymous reader writes: KFC has introduced a limited edition 5-in-1 Meal Box to select KFC outlets in Delhi and Mumbai. The box has one mighty special feature: it will charge a user's smartphone while they eat. The company has partnered with a Mumbai-based digital agency, Blink Digital, to make the "Watt a Box" concept a reality. In terms of specs, the box features a built-in 6100 mAh power bank, and two USB-ports with the ability to charge Android smartphones and iPhones. KFC has launched a contest on its Facebook page, giving users a chance to win the box. You can watch the "Watt a Box" promo video here on YouTube.
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KFC Introduces Meal Box That Doubles As A Smartphone Charger

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  • Marketing People (Score:2, Flamebait)

    by suso ( 153703 ) *

    Just as dumb and out of ideas all over the globe.

    • Re:Marketing People (Score:5, Interesting)

      by mfh ( 56 ) on Wednesday June 22, 2016 @07:25PM (#52370775) Homepage Journal

      Batteries and fat fryers. What could possibly go wrong?

      Actually this would also make a nasty attack vector for blackhat people who could easily get employed at KFC during the promotion to rig boxes to steal customer info or brick phones.

      My advice; never trust a fast food place for your wifi or charging needs. Keep those random and personal.

      • Re: (Score:3, Insightful)

        by AK Marc ( 707885 )
        What's the attack vector for plugging in an on, and properly configured phone to a malicious device? Is your concern purely theoretical, or are there actual exploits to attack a (properly configured) phone over USB? Or are these attacks only against improperly configured phones?
        • by Anonymous Coward

          Power on the data pins might hurt.

        • Re:Marketing People (Score:5, Interesting)

          by mfh ( 56 ) on Wednesday June 22, 2016 @08:38PM (#52371167) Homepage Journal

          I deal with risk management daily. The factors KFC is considering here are pretty interesting but they are probably going to target advertisements to the phones for sure -- I mean that's a given that some kind of phone home device will happen -- permissions or not.

          They may ask you to sign up to something for charging and then pair your device with their network. That's possible.

          All the free wifi networks are kind of tracking people like this now anyway and if they aren't they are missing some interesting fingerprinting.

          One vector is a USB mount attack [youtube.com] which leaves the user unable to defend their microsd data. Sure if you're an IT expert you may be able to protect against it with proper configs, but KFC is targeting nightclub people basically who won't go home so they need to charge their phones after the bars. Stop at KFC for greasy food and a quick charge... boom. pwn'd.

          The device this guy is talking about could be rigged to send certain things through an open wifi or on a lower cost budget, the blackhat goes through the garbage later on and grabs all the boxes out to recycle them. KFC may even ask that users recycle the boxes, which would make mr. blackhat's job even easier.

          • by Anonymous Coward

            At KFC, I would be a lot less worried about USB attack vectors than I would be about pooping myself before I could get home.

          • "I deal with risk management daily."

            Don't you think that maybe that makes you more prone to seeing problems where none exist? Like a solider who comes back from the war and sees explosive devices everywhere.

          • by AK Marc ( 707885 )
            So a properly configured phone that's powered on before plugged in, or off while charged has a 0% chance of compromising the device (considering only currently known attacks). Only if your phone is improperly configured, or powered on while plugged in is there any possible attack against it.
        • Re:Marketing People (Score:5, Informative)

          by ITRambo ( 1467509 ) on Thursday June 23, 2016 @01:50AM (#52372225)
          The user needs to allow data transfer to a new USB connection, with Android 6. Otherwise, its just for charging the battery.
        • by Anonymous Coward

          Of course people have different ideas of what is important. Some people will argue that a device isn't properly hacked until you can get root access to it and run arbitrary software.
          I'm not particularly worried about that as long as I can shut down and do a clean install on the box. The operating system itself doesn't contain anything they can't just from anybody else.
          What I am more worried about is an attacker getting sensitive data from my phone. If they can read out my phone book from the USB port and/or

      • by Tablizer ( 95088 )

        Batteries and fat fryers. What could possibly go wrong?

        They could take "freshly cooked" to the max if you receive the chicken uncooked, and push a button on the box to fry it at your table or in your car on the way home.

      • by mark-t ( 151149 )
        Charging wherever you can get power is not an issue if you have a dedicated charging cable that doesn't carry data.
      • Kaspersky Labs tries to crowdfund a USB charger "antivirus/firewall" which will ship for $25
        https://blog.kaspersky.com/pur... [kaspersky.com]
        Google has taken some precautions with the mighty powerful ADB interface such as warning users and disabling even the option to display the screen where you enable it but there are several ordinary end users who wonder around with it enabled.
        I recently had to help a hotel bar's laptop computer, it had like 10-20 complete strangers private iPhone data backed up! Right, it didn't have p

        • by Anonymous Coward

          After eating KFC, I need a firewall in my pants.

        • Google has taken some precautions with the mighty powerful ADB interface

          Wait, what? Google is using the Apple Desktop Bus?

      • Blackhat people wouldn't tolerate working at a KFC, not even for a little bit.
    • by Tablizer ( 95088 )

      Kentucky Fried Marketers

    • Re: (Score:2, Flamebait)

      Just as dumb and out of ideas all over the globe.

      And more lithium wasted on a single-use application.

  • wereallgonnaburninhell

  • by Anonymous Coward

    the aim is to make your phone smell of greasy chicken as well?

  • Watch the video.
    Notice the height of the box before it is opened.
    Notice the height of the tallest item in the box after it is opened.
    Marvel at the box of holding.

    • by Tablizer ( 95088 )

      Notice the height of the box before it is opened...Notice the height of the tallest item in the box after it is opened.

      Whadda deal!, you get:
      1. Fried chicken
      2. Phone charger
      3. Mini-TARDIS

  • Dynamo Bikes... (Score:5, Interesting)

    by tonywestonuk ( 261622 ) on Wednesday June 22, 2016 @07:16PM (#52370725)
    We do this in the UK also.... ...except the power is already in the KFC chicken itself, rather than a lipol batter pack. This project puts free to use dynamo bikes for the public to use. Plug your phone in, then burn a few calories charging it..... ideal if you've pigged out and want to burn at least some of it off! http://eastdevon.gov.uk/news/2... [eastdevon.gov.uk]
    • We do this in the UK also.... ...except the power is already in the KFC chicken itself, rather than a lipol batter pack. This project puts free to use dynamo bikes for the public to use. Plug your phone in, then burn a few calories charging it..... ideal if you've pigged out and want to burn at least some of it off!

      This is a far better idea. After the big vote, will you still invite Europeans to come over and ride these?

    • [...] a lipol batter pack. [...]

      Lithium Polymer batter? Now that's a quick energy charge!

  • To you get to keep this watt-a-box after you have eaten your food? The article is not clear on that point. If not then it's not that practical. For fast food, I sit around 20min to eat. That's not very long on the charger. Probably give you 10-15% battery maybe? But if you get to keep this box then that must jack up the price???
  • Now this doesn't just include the food.

    Do they recycle the box after each customer or is it throw away after use.

    FFS Just put an induction charger in each table.

    • by Vairon ( 17314 )

      You keep the 6100mAh charger.

      • Powerbanks are great for on-the-go.

        But I'm just not sure what benefit enclosing it in disposable cardboard brings, that's the gimmick - over just bundling a free 6100mAh powerbank with every purchase.

        Great for westerners who get off the plane in Delhi and head to their nearest KFC, I guess - cheaper than buying one at the airport.

  • That's all I got.

  • They should get Brad Pitt as a spokesperson. "Watts in the box?"

  • So let me guess, when you're done eating, you just throw the box (and electronics inside it) away?

    At least it's already in india, rather than needing to be shipped back there from here.

  • Why not? They quit serving edible food before I was born.

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