An anonymous reader writes "Dallas Mavericks owner and media entrepreneur Mark Cuban thinks he knows the reason for Facebook's disappointing IPO; smart money has realized that 'mobile is going to crush Facebook', as the world's population increasingly accesses the Internet mostly through smartphones and tablets. Cuban notes that the limited screen real estate hampers the branding and ad placement that Google and Facebook are accustomed to when serving to desktop browsers, while phone plans typically have strict data limits, so subscribers won't necessarily take kindly to YouTube or other video ads. Forbes' Eric Jackson likewise sees a generational shift to mobile that will produce a new set of winners at the expense of Facebook and Google."
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