Hugh Pickens writes "The NY Times reports that the Kindle Fire, Amazon's heavily promoted tablet, is less than a blazing success, with many of its early users packing the device up and firing it back to the retailer. A few of their many complaints: there is no external volume control. The off switch is easy to hit by accident. Web pages take a long time to load. There is no privacy on the device; a spouse or child who picks it up will instantly know everything you have been doing and the touch screen is frequently hesitant and sometimes downright balky. Amazon's response was: 'In less than two weeks, we're rolling out an over-the-air update to Kindle Fire.' The only problem with that is many of the complaints are hardware related and no amount of software can fix one of the early blunders: 'The fire is shipped in a box that advertised on the outside of the box exactly what it is. "Hello, you, thief, please come steal me!"' wrote one would-be customer who, as you might guess, had her Fire stolen and was left with the box. This was supposed to be an iPad killer, with its much lower price point, but Apple is tough to beat because most of its mistakes are software-based."