An anonymous reader writes "Technology affects the way we live but sociocultural influences also dictate what technology we absorb into our day-to-day lives. Take video calling on the iPhone 4 for example; it was pitched as an impressive feature, but will people adopt it? According to one British writer, the UK is unlikely to start making lots of video calls because it's awkward and, well, not very British. 'It's not the way we look when we say them, but the way we say them in order to inject the most bile into a negative statement. Or, on our more enthusiastic days, finding the most wryly witty way to say something while indicating that you couldn't really care less about it. This is the reason we've taken so well to Twitter and are better at watching than creating YouTube videos, to put it in sweepingly generic Internet terms.'"