An anonymous reader writes "From the Redmond's answer to iPOD dept... While wandering the exhibitor aisles at Embedded DevCon, we were drawn to this slick looking reference design board in the Freescale (formerly Motorola Semiconductor) booth. The Portable Media Player Reference Design, a.k.a. "Jazz", is based on a Freescale i.MX21 embedded processor, runs Windows CE, and is compliant with Microsoft's Portable Media Center (PMC) standard. PMCs, Microsoft's answer to the iPOD, will initially support digital music and videos, digitally recorded television shows, and digital photos."