An anonymous reader quotes a report from The Economist: Pop-up notifications are often annoying. For Meta, one in Apple's iOS operating system, which powers iPhones, is a particular headache. On February 2nd Meta, which owns Facebook and Instagram, told investors that privacy-focused changes to iOS, including the "ask app not to track" notification, would cost the company around $10 billion in 2022. That revelation, along with growing competition and sluggish growth in user numbers, helped to prompt a 23% plunge in Meta's share price and showed Apple's might. But what did Apple actually do, and why was it so costly?

The promise of digital advertising has always been its ability to precisely target people. Before the digital age, companies placed ads in places where they expected potential customers would see them, such as a newspaper, and hoped for the best. Online, companies could instead target ads based on people's browsing history and interests. This fueled the profits of companies like Meta, which held vast amounts of data on their users. For years, Apple helped by offering an "identifier for advertisers" (IDFA), giving advertisers a way to track people's behavior on its devices. Users have long been able to disable IDFA in their phones' settings. But last year, citing privacy concerns, Apple turned off IDFA by default and forced apps to ask people if they want to be tracked. It seems most do not: a study in December by AppsFlyer, an ad-tech company, suggested that 54% of Apple users who saw the prompt opted out.

This change has made digital advertising much trickier. Sheryl Sandberg, Meta's chief operating officer, told investors that the change decreased the accuracy of ad targeting and slowed the collection of data showing whether ads work. Both of these changes make "direct-response ads," which encourage consumers to take an action like clicking or purchasing, less appealing to advertisers. The financial impact on ad-sellers like Meta has been painful. The $10 billion hit estimated by Meta amounts to over 8% of its revenue in 2021. Snap, another social-media company, and Unity, a games engine which operates an ad network, also expect Apple's changes to hurt their businesses. Apple, meanwhile, is doing well: estimates suggest its own ad business has grown significantly since it introduced the app tracking pop-up. (A different pop-up, with a more persuasive sales pitch for opting-in to tracking, appears on Apple's own apps.)

Big tech companies whose online platforms carry advertisements for scams should be made to reimburse victims, British lawmakers said, as part of wider efforts to combat a growing epidemic of online fraud in Britain. From a report: While banks have signed up for a voluntary code to reimburse fraud victims who do enough to protect themselves, there is not sufficient regulation governing social media and other websites where victims are often first lured in, Mel Stride, chairman of the cross-party Treasury committee, told Reuters. "The government should look at some kind of arrangement that makes the polluter pay," he said. "Online platforms are hosting this stuff, not really putting enough effort into weeding it out, and indeed financially benefiting because they're getting the advertising revenues," Stride said. TechUK, a trade body that represents major tech companies in Britain, including Facebook, Twitter and Microsoft, declined to provide an immediate comment. Stride's comments came as the Treasury committee on Wednesday published the findings of a report on economic crime, which urged the government to seriously consider forcing online platforms to help to refund victims.

Since its inception, Facebook's user growth has essentially been up and to the right. But on Wednesday, it reported its first-ever quarterly decline of daily users globally, along with lower-than-expected ad growth that sent its stock plunging roughly 20 percent. From a report: The massive stock drop, which instantly wiped out roughly $200 billion in market value, shows that Facebook's corporate rebrand to Meta isn't enough to distract investors from the problems in its core business of social media. Not only was user growth across Facebook, Instagram, and WhatsApp essentially flat last quarter, but the main Facebook app lost 1 million daily users in North America, where it makes the most money through advertising. That drop led to an overall decrease in daily users of Facebook globally, which a company spokesperson confirmed is the first sequential decline in the company's history. That drop to 1.929 billion daily users from 1.93 billion the prior quarter is likely a reflection of Facebook's increasing lack of relevance with young people.

After a years-long process, data protection officials across the European Union have ruled that Europe's ad tech industry has been operating unlawfully. Engadget reports: The decision, handed down by Belgium's APD (.PDF) and agreed by regulators across the EU, found that the system underpinning the industry violated a number of principles of the General Data Protection Regulations (GDPR). The Irish Council for Civil Liberties has declared victory in its protracted battle against the authority which administers much of the advertising industry on the continent: IAB Europe. At the heart of this story is the use of the Transparency and Consent Framework (TCF), a standardized process to enable publishers to sell ad-space on their websites. This framework, set by IAB Europe, is meant to provide legal cover -- in the form of those consent pop-ups which blight websites -- enabling a silent, digital auction system known-as Real-Time Bidding (RTB). But both the nature of the consent given when you click a pop-up, and the data collected as part of the RTB process have now been deemed to violate the GDPR, which governs privacy rights in the bloc.

The APD has ruled that any and all data collected as part of this Real-Time Bidding process must now be deleted. This could have fairly substantial implications for many big tech companies with their own ad businesses, including Google and Facebook, as well as big data companies. It may also have a large impact on many media platforms and publishers on the continent who will now need to address the fallout from the finding. Regulators have also handed down an initial fine of 250,000 euros to IAB Europe and ordered the body to effectively rebuild the ad-tech framework it currently uses. This includes making the system GDPR compliant (if such a thing is possible) and appoint a dedicated Data Protection Officer. Until now, IAB Europe has maintained that it did not create any personal data, and said in December that it was a standards setter and trade association, rather than a data processor in its own right. IAB Europe says the ruling did not ban the use of Transparency and Consent Frameworks, adding that it's looking to reform the process and "submit the Framework for approval as a GDPR transnational Code of Conduct."

According to Engadget, [I]t may launch a legal challenge to fight the accusation that it is a data controller, a decision it says will "have major unintended negative consequences going well beyond the digital advertising industry."

If you've been watching any TV over the past few months, chances are you've seen Crypto.com's ad featuring Matt Damon. It's an expensive advertisement, complete with top-notch CGI and heady phrases like "History is filled with almosts" and "Fortune favors the brave." Jody Rosen dissects Damon's crypto push in a New York Times piece titled, "Why Is Matt Damon Shilling for Crypto? An anonymous reader shares an excerpt from the report: The burden of spreading that gospel has been placed on the beefy shoulders of Matt Damon, whom Crypto.com hired as its "brand ambassador" in advance of a $100 million global marketing push. Damon is just the latest A-list star who has taken to hawking crypto. Tom Brady and Gisele Bundchen have appeared in commercials for the cryptocurrency exchange FTX, a Crypto.com competitor in which they have an equity stake. On Twitter, Reese Witherspoon is a vocal booster ("Crypto is here to stay"), and Snoop Dogg, an NFT aficionado, offers investing advice ("Buy low stay high!"). There is something unseemly, to put it mildly, about the famous and fabulously wealthy urging crypto on their fans. Cryptocurrencies, after all, are in many cases not so much currencies as speculative thingamabobs -- digital tokens whose value is predicated largely on the idea that someone will take them off your hands at a higher price than it cost you to acquire them. Entertainers and athletes have ample money to risk in speculative bubbles; their millions of admirers don't have that luxury and may be left holding the bag when a bubble bursts. [...]

The cryptocurrency industry's marketing efforts are focused on young people, especially young men. Surveys have shown that some 40 percent of all American men ages 18 to 29 have invested in, traded or used a form of cryptocurrency. [...] Damon offers a particular kind of appeal to that demographic. His star power is based on brains and brawn; he can recite magniloquent phrases while also giving the impression that he could fillet an enemy, Jason Bourne style, armed with only a Bic pen. In the ad, his words are high-flown -- all that stuff about history and bravery -- but they amount to a macho taunt: If you're a real man, you'll buy crypto.

The bleakness of that pitch is startling. In recent weeks, while watching televised sports -- where the Crypto.com spot airs repeatedly, alongside commercials for other crypto platforms and an onslaught of ads for sports-gambling apps -- I could not shake the feeling that culture has taken a sinister turn: that we've sanctioned an economy in which tech start-ups compete, in broad daylight, to lure the vulnerable with get-rich-quick schemes. Yet what's most unsettling about the commercial is the pitch it doesn't make. Traditionally, an advertisement offers an affirmative case for its product, a vision of the fulfillment that will come if you wear those jeans or drive that truck. This ad doesn't bother. It shows a brief glimpse of a young couple locking eyes in a nightclub -- an insinuation, I guess, that crypto has sex appeal. But the ad builds inexorably toward that final shot of Mars, where Matt Damon's astronaut was marooned in a hit film and where Elon Musk, the world's second-richest man and a crypto enthusiast, says he plans to build a colony to survive the end of civilization on Earth. "We live in troubled times," writes Rosen in closing. "The young, in particular, may feel that they are peering over the edge, economically and existentially. This ad's message for them seems to be that the social compact is ruptured, that the old ideals of security and the good life no longer pertain."

"What's left are moonshots, big swings, high-stakes gambles. You might bet a long-shot parlay or take a flier on Dogecoin. Maybe someday you'll hitch a ride on Elon Musk's shuttle bus to the Red Planet. The ad holds out the promise of 'fortune,' but what it's really selling is danger, the dark and desperate thrills of precarity itself -- because, after all, what else have we got? You could call it truth in advertising."

joshuark writes: Microsoft has filed an amicus brief supporting Epic Games in its appeal against Apple, and argues that, "the potential antitrust issues stretch far beyond gaming." As Epic Games continues to file its appeal against the 2021 ruling that chiefly favored Apple, interested parties have been contributing supporting filings to the court. Notably, those have included US attorneys general, but now Microsoft has also joined in on the side of Epic Games. Microsoft's amicus filing included below, sets out what it describes as its own "unique -- and balanced -- perspective to the legal, economic, and technological issues this case implicates." As a firm which, like Apple, sells both hardware and software, Microsoft says it "has an interest" in supporting antitrust law. Describing what it calls Apple's "extraordinary gatekeeper power," Microsoft joins Epic Games in criticizing alleged errors in the original trial judge's conclusions. "Online commerce and interpersonal connection funnels significantly, and sometimes predominantly, through iOS devices," says Microsoft. "Few companies, perhaps none since AT&T... at the height of its telephone monopoly, have controlled the pipe through which such an enormous range of economic activity flows." To support its claim that the Epic Games vs Apple ruling has "potential antitrust issues [that] stretch far beyond gaming," Microsoft describes what else it sees as this "enormous range of economic activity." "Beyond app distribution and in-app payment solutions - the adjacent markets directly at issue in this case," says Microsoft's filing, "Apple offers mobile payments, music, movies and television, advertising, games, health tracking, web browsing, messaging, video chat, news, cloud storage, e-books, smart-home devices, wearables, and more besides."

YouTube topped Netflix in terms of quarterly revenue, with the Google-owned video platform delivering $8.6 billion in advertising revenue in Q4, the company said Tuesday. The Hollywood Reporter reports: For fiscal 2021, YouTube delivered $28.8 billion in advertising revenue. In the same quarter a year earlier, YouTube delivered $6.9 billion in advertising revenue, underscoring the continued explosive growth of the platform. For comparison, Netflix delivered $7.7 billion in revenue in Q4 in 2021, compared to $6.6 billion a year earlier. Overall, Alphabet, Google's parent company, reported $75.3 billion in revenue for the quarter, and $257.6 billion for the year, with Google search advertising still making up the lions share of revenue.

With regard to YouTube, the executives cited commerce as a potential growth area for YouTube, with CEO Sundar Pichai calling it "a whole other layer of opportunity." "Podcasts, gaming, learning, sports, across all of these areas we will take a vertical specific look and find out how we can support creators better," he said. "While pretty early, there is a lot of pilots under way," he added, noting that they were "super early" into testing how shopping could be baked into YouTube Shorts, its TikTok-esque shorts platform, which Pichai said now has more than 5 trillion views. The executives also called out YouTube's connected TV opportunity.

A venture capital-backed battle is raging in New York City in the burgeoning field of instant delivery. From a report: At least six startups, including Gorillas, Jokr SARL, Getir Perakende Lojistik and Buyk, are vying to win the chance to ferry groceries to customers within 10 to 20 minutes of their order placement on an app. Prices are similar to grocery stores, discounts are plentiful, and many services don't have a fee or minimum order, allowing consumers to request a single pint of Ben & Jerry's delivered to their doorstep. Food-delivery app DoorDash, based in San Francisco, also recently entered the fray in New York City.

While these consumer-friendly offerings have brought surging sales, losses are heavy given the high cost of prolific advertising and paying couriers to hand-deliver potato chips, soap and eggs in a short time frame, industry investors and executives said. Some of the companies are averaging a loss of over $20 per order when factoring in costs like advertising, those people said. "The economics are brutal," said Damir Becirovic, a principal at venture-capital firm Index Ventures, which hasn't invested in any of the startups. He added that if any of the companies can build a giant business with efficiencies from scale, that picture could change, but the short-term challenges seem daunting. Take for example Fridge No More, a New York-based company that launched in 2020. As of September, its average order value was $33, according to a 2021 investor presentation viewed by The Wall Street Journal. After paying for the products, the people packaging them, delivery riders, waste and other expenses related to storage, it lost $3.30 on every order. That doesn't include marketing costs. Fridge No More spent $70 on advertising to win the average customer, an investment that resulted in a $78 loss for every customer that stayed in the 10 months through September, according to the presentation.

America's Department of Defense "wants to clean up space...at least the increasingly polluted region in low Earth orbit, where thousands of bits of debris, spent rocket stages and dead satellites whiz uncontrollably," writes the Washington Post.

They're reporting that America's Space Force has now launched a program to give companies seed money to develop space-cleaning technology to eventually demo in space (starting with awards of $250,000 that rise as high as $1.5 million). The name of the program: Orbital Prime. The issue also has gotten the attention of the White House. Its Office of Science and Technology Policy recently held a meeting asking for input from space industry leaders about what to do about the problem. Speaker after speaker said that governments around the world need to fund these efforts to help create a market for companies to operate. They also said that it had become an imperative for the governments largely responsible for the problem in the first place. "If the U.S. Navy had had a derelict ship sitting in sovereign waters, creating a safety hazard, the U.S. Navy would go out and grab that ship," said Doug Loverro, a former top Pentagon and NASA space official. "And I'm not sure why we don't see the same responsibility for government for their derelict ships and their derelict bodies that are in space today."

Or as James Lowenthal, a professor of astronomy at Smith College in Michigan, put it: "Just as we rely on the government to protect the air we breathe and the water we drink, we have to rely on the government to protect the resource and the global commons of low Earth orbit."

Europe and Britain have also begun to work toward cleaning up debris — a move that's long overdue, space industry experts say. ClearSpace, a Swiss company, has a contract with the European Space Agency to remove a large piece of debris — a symbol that the issue is finally being addressed. It proposes using a spacecraft with large arms that would grapple the debris like a Venus' flytrap. "This is why we're here. Because we think change is possible," said Luc Piguet, ClearSpace's co-founder and CEO. "And we think we can build a space industry that operates with a different model, where maintenance is just a normal part of it."
"This debris and associated congestion threaten the longer sustainability of the space domain," said Space Force's vice chief of space operations, in a video advertising the seed-money program, adding that America's Department of Defense tracks 40,000 objects in orbit the size of a fist or larger, with at least 10 times as many smaller objects the Pentagon can't reliably track.

Last week America's Internal Revenue Service announced a live-video-feed verification of taxpayer's faces would be required by this summer access online tax service. But now the Washington Post reports that "complaints of confusing instructions and long wait times to complete the sign-up have caused an unknown number to abandon the process in frustration."

"The $86 million ID.me contract with the IRS also has alarmed researchers and privacy advocates who say they worry about how Americans' facial images and personal data will be safeguarded in the years to come." There is no federal law regulating how the data can be used or shared. While the IRS couldn't say what percentage of taxpayers use the agency's website, internal data show it is one of the federal government's most-viewed websites, with more than 1.9 billion visits last year. The partnership with ID.me has drawn anger from some members of Congress, including Sen. Ron Wyden (D-Ore.), who tweeted that he was "very disturbed" by the plan and would push the IRS for "greater transparency." Rep. Ted Lieu (D-Calif.) called it "a very, very bad idea by the IRS" that would "further weaken Americans' privacy." The Senate Finance Committee is working to schedule briefings with the IRS and ID.me on the issue, a committee aide said.... "No one should be forced to submit to facial recognition as a condition of accessing essential government services," Wyden said in a separate statement. "I'm continuing to seek more information about ID.me and other identity verification systems being used by federal agencies."

A Treasury official said Friday that the department was "looking into" alternatives to ID.me, saying Treasury and the IRS always are interested in improving "taxpayers experience...."

About 70 million Americans who have filed for unemployment insurance, pandemic assistance grants, child tax credit payments or other services already have been scanned by the McLean, Va.-based company, which says its client list includes 540 companies; 30 states, including California, Florida, New York and Texas; and 10 federal agencies, including Social Security, Labor and Veterans Affairs.... Equifax, the credit-reporting company that previously confirmed taxpayers' data for the IRS, had its $7 million contract suspended in 2017 after hackers exposed the personal information of 148 million people...

[ID.me] says 9 of 10 applicants can verify their identity through a self-service face scan in five minutes or less. Anyone who hits a snag is funneled into the backup video-chat verification process...But some who have tried to verify their identities through ID.me for other purposes have reported agonizing delays: cryptic glitches in Colorado, website errors in Arizona, five-hour waits in North Carolina, days-long waits in California and weeks-long benefit delays in New York. The security blogger Brian Krebs wrote last week that he faced a three-hour wait trying to confirm his IRS account, three months before the tax-filing deadline.... The company said it intends to expand its workforce beyond the 966 agents who now handle video-chat verification for the entire country. It has also opened hundreds of in-person identity-verification centers — replicating, in essence, what government offices have done for decades.
The article also points out that advertising is also a key part of ID.me's operation, with people signing up through their web site asked if they want to subscribe to "offers and discounts" — though the company stresses people do have to opt in. And in addition, the article adds, "If a person is using ID.me to confirm their identity with a government agency, the company will not use that verification information for 'marketing or promotional purposes,' the company's privacy policy says."

But a senior counsel at the Electronic Privacy Information Center complained to the Post that "We haven't even gone the step of putting regulations in place and deciding if facial recognition should even be used like this. We're just skipping right to the use of a technology that has clearly been shown to be dangerous and has issues with accuracy, disproportionate impact, privacy and civil liberties."

A spokesperson for the U.S. Treasury Department also told Bloomberg News "that any taxpayer who does not want to use ID.me can opt against filing his or her taxes online." "We believe in the importance of protecting the privacy of taxpayers, while also ensuring criminals are not able to gain access to taxpayer accounts," LaManna added, arguing that it's been "impossible" for the IRS to develop its own cutting-edge identification program because of "the lack of funding for IRS modernization."

According to a new report from the FTC, more than 95,000 people lost $770 million to scammers who found them via social media platforms in 2021. "That's more than double the $258 million they say scammers made off with in 2020," notes Engadget. From the report: The report doesn't speculate on why there was such a big increase in 2021, but it notes that reports of scams have "soared" over the last five years. It also states that there was a "massive surge" in scams related to "bogus cryptocurrency investments" and that investment scams accounted for nearly $285 million -- more than third -- of the $770 million lost last year. Romance scams have also "climbed to record highs in recent years," according to the report. "These scams often start with a seemingly innocent friend request from a stranger, followed by sweet talk, and then, inevitably, a request for money," the FTC says. Also prevalent are scams related to online shopping, most of which involve "undelivered goods" that were purchased as the result of an ad on social media.

Of note, Facebook and Instagram are the only two platforms named in the report. "More than a third of people who said they lost money to an online romance scam in 2021 said it began on Facebook or Instagram," the report states. Likewise, the FTC says that Facebook and Instagram were the most commonly cited platform for reports of undelivered good, with the two apps cited in 9 out of 10 reports where a service was identified. [...] Interestingly one of the FTC's recommendations is that users try to opt out of targeted advertising when possible as scammers can "easily use the tools available to advertisers on social media platforms to systematically target people with bogus ads based on personal details such as their age, interests, or past purchases." The agency also recommends users lock down their privacy settings and to be wary of any messages asking for money, especially in the form of cryptocurrency or gift cards.

LG has announced a new offering to advertisers that promises to be able to reach the company's millions of connected devices in households across the country, pummeling TV viewers with -- you guessed it -- targeted ads. From a report: While ads playing on your connected TV might not be anything new, some of the metrics the company plans to hand over to advertisers include targeting viewers by specific demographics, for example, or being able to tie a TV ad view to someone's in-store purchase down the line. If you swap out a TV screen for a computer screen, the kind of microtargeting that LG's offering doesn't sound any different than what a company like Facebook or Google would offer. That's kind of the point.

Online ad spending reached more than $490 billion by the end of last year, and those numbers are only going to keep going up as more advertisers look for more ways to track and target more people online. Traditional TV ad spend, meanwhile, has tanked since its peak around 2016. In order to lure ad dollars back, folks in the television space, like LG, are using every tool at their disposal to claw back the ad dollars the internet's taken away. And it's clearly working. While traditional TV ad spend has plummeted, there's never been more money spent on advertising across the digitally connected TVs offered by companies like LG. Roku, for example, recently announced an upcoming Shopify integration that would let retailers target TV viewers with more ads for more of their products. Amazon rolled out a new beta platform that lets networks promote apps, movies, or TV shows to people right from the device's home screen. And I don't need to remind Samsung TV owners how their devices are getting absolutely plastered with ads from every conceivable angle.

FLoC (Federated Learning of Cohorts), Google's controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. From a report: The idea here is that your browser will learn about your interests as you move around the web. It'll keep data for the last three weeks of your browsing history and as of now, Google is restricting the number of topics to 300, with plans to extend this over time. Google notes that these topics will not include any sensitive categories like gender or race. To figure out your interests, Google categorizes the sites you visit based on one of these 300 topics. For sites that it hasn't categorized before, a lightweight machine learning algorithm in the browser will take over and provide an estimated topic based on the name of the domain.

When you hit upon a site that supports the Topics API for ad purposes, the browser will share three topics you are interested in -- one for each of the three last weeks -- selected randomly from your top five topics of each week. The site can then share this with its advertising partners to decide which ads to show you. Ideally, this would make for a more private method of deciding which ad to show you -- and Google notes that it also provides users with far greater control and transparency than what's currently the standard. Users will be able to review and remove topics from their lists -- and turn off the entire Topics API, too.

YouTube is exploring adding nonfungible token features for its video creators, Chief Executive Officer Susan Wojcicki wrote to the site's broadcasters on Tuesday. From a report: Although Wojcicki didn't say exactly what her team is planning, or when, it marks the first time Alphabet's Google, YouTube's owner, is becoming involved with the cryptocurrency collectibles. Several of YouTube's rivals have already jumped on the trend. Twitter began letting users post NFTs as profile photos and Instagram is reportedly working on a similar offering, according to the Financial Times. NFTs are digital assets that represent ownership of digital assets, like art, that people can buy or sell. YouTube, home to the largest creator economy, has spent several years building ways for its video stars to earn money beyond advertising, adding tools like fan payments and e-commerce. Wojcicki told creators her company was looking to web3, an umbrella term for internet models built around crypto, as a "source for inspiration."

"Qt, the framework that powers the KDE desktop, is announcing support for ads in client-side applications," reports Neowin: This means that application developers will now be able to serve ads in traditional desktop applications.... Windows users have been dealing with this in Metro UI apps since Windows 8 and it's something that's never gone over well on the desktop.

While it's doubtful you'll see ads in KDE's core applications, it would be possible for distributions that wish to further monetize their work to fork these applications, placing ads in them.... According to the documentation, the advertising plugin supports a variety of platforms. They are as follows:

- Windows 10
- Ubuntu 20.04
- Raspbian Buster
- macOS
- Android 7.0
— iOS

"Our offering aims to disrupt the IoT industry," explains Qt's press release, "enabling new business models and business cases that before were not possible."

Reactions have been mixed. Comments on Phoronix ranged from calling it "a great way for boost development on KDE" to "Not sure if I like this."

Thanks to Slashdot reader segaboy81 for sharing the story

"The European Union took a significant step Thursday toward passing legislation that could transform the way major technology companies operate," reports the Washington Post, "requiring them to police content on their platforms more aggressively and introducing new restrictions on advertising, among other provisions...."

"The legislation is the most aggressive attempt yet to regulate big tech companies as the industry comes under greater international scrutiny." The version approved Thursday would force companies to remove content that is considered illegal in the country where it is viewed, which could be Holocaust denials in Germany or racist postings in France. And it would significantly shape how companies interact with users, allowing Europeans to opt out of targeted advertising more easily and prohibiting companies from targeting advertisements at children.... The legislation would also ban companies from employing deceptive tactics known as dark patterns to lure users to sign up or pay for services and products. And it would allow users to ask companies which personal characteristics, such as age or other demographic information, led them to be targeted with certain advertisements.
The two legislation bodies of the 27-nation bloc "are expected to debate the contents of the legislation for months before voting on a final version," the Post adds. But they add this a vote on "initial approval" of the legislation passed "overwhelmingly". "With the [Digital Services Act] we are going to take a stand against the Wild West the digital world has turned into, set the rules in the interests of consumers and users, not just of Big Tech companies and finally make the things that are illegal offline illegal online too," said Christel Schaldemose, the center-left lawmaker from Denmark who has led negotiations on the bill.

The Post adds this quote from Gianclaudio Malgieri, an associate professor of technology and law at the EDHEC Business School in France. "For the first time, it will not be based on what Big Tech decides to do," he said. "It will be on paper."

In fact, the site Open Access Government reports there were 530 votes for the legislation, and just 78 against (with 80 abstentions). "The Digital Services Act could now become the new gold standard for digital regulation, not just in Europe but around the world," they quote Schaldemose as saying, also offering more details on the rest of the bill: Algorithm use should be more transparent, and researchers should also be given access to raw data to understand how online harms evolve. There is also a clause for an oversight structure, which would allow EU countries to essentially regulate regulation. Violations could in future be punished with fines of up to 6% of a company's annual revenue....

The draft Bill is one half of a dual-digital regulation package. The other policy is the Digital Markets Act (DMA), which would largely look at tackling online monopolies.
Thanks to long-time Slashdot reader UpnAtom for sharing the story.

Alphabet's Google asked a federal judge on Friday to dismiss the majority of an antitrust lawsuit filed by Texas and other states that accused the search giant of abusing its dominance of the online advertising market. Reuters reports: Google said in its court filing that the states failed to show that it illegally worked with Facebook, now Meta, to counter "header bidding," a technology that publishers developed to make more money from advertising placed on their websites. Facebook is not a defendant in the lawsuit. The states had also alleged that Google used at least three programs to manipulate ad auctions to coerce advertisers and publishers into using Google's tools. Google responded that the states had a "collection of grievances" but no proof of wrongdoing. On some allegations, Google argued the states waited too long to file its lawsuit.

"They criticize Google for not designing its products to better suit its rivals' needs and for making improvements to those products that leave its competitors too far behind. They see the 'solution' to Google's success as holding Google back," the company said in its filing. Google asked for four of the six counts to be dismissed with prejudice, which means that it could not be brought back to the same court.

Texas Attorney General Ken Paxton said they would press on with the fight. "The company whose motto was once 'Don't Be Evil' now asks the world to examine their egregious monopoly abuses and see no evil, hear no evil, and speak no evil," he said in a statement. The Texas lawsuit had two other claims based on state law and made against Google which were stayed in September. The search giant did not ask for them to be dismissed on Friday but may in the future.

An anonymous reader quotes a report from Ars Technica: Here's a fun new report from Bloomberg: Google is forming a blockchain division. The news comes hot on the heels of a Bloomberg report from yesterday that quoted Google's president of commerce as saying, "Crypto is something we pay a lot of attention to." Web3 is apparently becoming a thing at Google. Shivakumar Venkataraman, a longtime Googler from the advertising division, is running the blockchain group, which lives under the nascent "Google Labs" division that was started about three months ago.

Labs is home to "high-potential, long-term projects," basically making it the new Google X division (X was turned into a less-Google-focused Alphabet division in 2016). Bavor used to be vice president of virtual reality, and Labs contains all of those VR and augmented reality projects, like the "Project Starline" 3D video booth and Google's AR goggles. [...] Not much is known about the group, except that it is focused on "blockchain and other next-gen distributed computing and data storage technologies." Google's growth into a web giant has made it a pioneer in distributed computing and database development, so maybe it could make some noise in this area as well.

Google is forming a group dedicated to the blockchain and related technologies under a newly appointed executive who has spent more than a decade on the company's core business of search advertising. From a report: Shivakumar Venkataraman, an engineering vice president for Alphabet's Google, is now running a unit focused on "blockchain and other next-gen distributed computing and data storage technologies," according to an email viewed by Bloomberg News. The executive will become a "founding leader" of Labs, a business division in which Google houses its various virtual and augmented reality efforts, according to the email.

Democrats introduced a new bill that would ban nearly all use of digital advertising targeting on ad markets hosted by platforms like Facebook, Google, and other data brokers. From a report: The Banning Surveillance Advertising Act -- sponsored by Reps. Anna Eshoo (D-CA), Jan Schakowsky (D-IL), and Sen. Cory Booker (D-NJ) -- prohibits digital advertisers from targeting any ads to users. It makes some small exceptions, like allowing for "broad" location-based targeting. Contextual advertising, like ads that are specifically matched to online content, would be allowed. "The 'surveillance advertising' business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting," Eshoo, the bill's lead sponsor, said in a Tuesday statement. "This pernicious practice allows online platforms to chase user engagement at great cost to our society, and it fuels disinformation, discrimination, voter suppression, privacy abuses, and so many other harms. The surveillance advertising business model is broken."