A California jury has ordered Google to pay $314.6 million to Android smartphone users in the state after finding the company liable for collecting data from idle devices without permission.

The San Jose jury ruled Tuesday that Google sent and received information from phones while idle, creating "mandatory and unavoidable burdens shouldered by Android device users for Google's benefit." The 2019 class action represented an estimated 14 million Californians who argued Google consumed their cellular data for targeted advertising purposes.

AMC Theatres now warns customers that movies start 25-30 minutes after the listed showtime to account for ads and trailers, "making it easier for moviegoers to know the actual start time of their film screening," reports The Verge. From the report: Starting today, AMC will also show more ads than before, meaning its preshow lineup may have to be reconfigured to avoid exceeding the 30-minute mark. The company made an agreement with the National CineMedia ad network that includes as much as five minutes of commercials shown "after a movie's official start time," according to The Hollywood Reporter, and an additional 30-to-60-second "Platinum Spot" that plays before the last one or two trailers.

AMC was the only major theater chain to reject the National CineMedia ad spot when it was pitched in 2019, telling Bloomberg at the time that it believed "US moviegoers would react quite negatively." Now struggling financially amid an overall decline in movie theater attendance and box-office grosses, AMC has reversed course, telling The Hollywood Reporter that its competitors "have fully participated for more than five years without any direct impact to their attendance."

The Wall Street Journal reports that "consumers have less trust in offerings labeled as being powered by artificial intelligence, which can reduce their interest in buying them, researchers say." The effect is especially pronounced for offerings perceived to be riskier buys, such as a car or a medical-diagnostic service, say the researchers, who were from Washington State University and Temple University. "When we were thinking about this project, we thought that AI will improve [consumers' willingness to buy] because everyone is promoting AI in their products," says Dogan Gursoy, a regents professor of hospitality business management at Washington State and one of the study's authors. "But apparently it has a negative effect, not a positive one."

In multiple experiments, involving different people, the researchers split participants into two groups of around 100 each. One group read ads for fictional products and services that featured the terms "artificial intelligence" or "AI-powered," while the other group read ads that used the terms "new technology" or "equipped with cutting-edge technologies." In each test, members of the group that saw the AI-related wording were less likely to say they would want to try, buy or actively seek out any of the products or services being advertised compared with people in the other group. The difference was smaller for items researchers called low risk — such as a television and a generic customer-service offering...

Meanwhile, a separate, forthcoming study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers' reaction to AI in products. "We straight up asked consumers, 'If you saw a product that you liked that was advertised as including AI, would that make you more or less likely to buy it?' " says Jennifer Kent, the firm's vice president of research. Of the roughly 4,000 Americans in the survey, 18% said AI would make them more likely to buy, 24% said less likely and to 58% it made no difference, according to the study. "Before this wave of generative AI attention over the past couple of years, AI-enabled features actually have tested very, very well," Kent says.

An anonymous reader shared this report from the tech news site The Register: The U.S. Cybersecurity and Infrastructure Security Agency (CISA) and the National Security Agency (NSA) this week published guidance urging software developers to adopt memory-safe programming languages. "The importance of memory safety cannot be overstated," the inter-agency report says...

The CISA/NSA report revisits the rationale for greater memory safety and the government's calls to adopt memory-safe languages (MSLs) while also acknowledging the reality that not every agency can change horses mid-stream. "A balanced approach acknowledges that MSLs are not a panacea and that transitioning involves significant challenges, particularly for organizations with large existing codebases or mission-critical systems," the report says. "However, several benefits, such as increased reliability, reduced attack surface, and decreased long-term costs, make a strong case for MSL adoption."

The report cites how Google by 2024 managed to reduce memory safety vulnerabilities in Android to 24 percent of the total. It goes on to provide an overview of the various benefits of adopting MSLs and discusses adoption challenges. And it urges the tech industry to promote memory safety by, for example, advertising jobs that require MSL expertise.

It also cites various government projects to accelerate the transition to MSLs, such as the Defense Advanced Research Projects Agency (DARPA) Translating All C to Rust (TRACTOR) program, which aspires to develop an automated method to translate C code to Rust. A recent effort along these lines, dubbed Omniglot, has been proposed by researchers at Princeton, UC Berkeley, and UC San Diego. It provides a safe way for unsafe libraries to communicate with Rust code through a Foreign Function Interface....

"Memory vulnerabilities pose serious risks to national security and critical infrastructure," the report concludes. "MSLs offer the most comprehensive mitigation against this pervasive and dangerous class of vulnerability."
"Adopting memory-safe languages can accelerate modern software development and enhance security by eliminating these vulnerabilities at their root," the report concludes, calling the idea "an investment in a secure software future."

"By defining memory safety roadmaps and leading the adoption of best practices, organizations can significantly improve software resilience and help ensure a safer digital landscape."

Graphic artists in China are pushing back against AI image generators, which they say "profoundly shifts clients' perception of their work, specifically in terms of how much that work costs and how much time it takes to produce," reports The Verge. "Freelance artists or designers working in industries with clients that invest in stylized, eye-catching graphics, like advertising, are particularly at risk." From the report: Long before AI image generators became popular, graphic designers at major tech companies and in-house designers for large corporate clients were often instructed by managers to crib aesthetics from competitors or from social media, according to one employee at a major online shopping platform in China, who asked to remain anonymous for fear of retaliation from their employer. Where a human would need to understand and reverse engineer a distinctive style to recreate it, AI image generators simply create randomized mutations of it. Often, the results will look like obvious copies and include errors, but other graphic designers can then edit them into a final product.

"I think it'd be easier to replace me if I didn't embrace [AI]," the shopping platform employee says. Early on, as tools like Stable Diffusion and Midjourney became more popular, their colleagues who spoke English well were selected to study AI image generators to increase in-house expertise on how to write successful prompts and identify what types of tasks AI was useful for. Ultimately, it was useful for copying styles from popular artists that, in the past, would take more time to study. "I think it forces both designers and clients to rethink the value of designers," Jia says. "Is it just about producing a design? Or is it about consultation, creativity, strategy, direction, and aesthetic?" [...]

Across the board, though, artists and designers say that AI hype has negatively impacted clients' view of their work's value. Now, clients expect a graphic designer to produce work on a shorter timeframe and for less money, which also has its own averaging impact, lowering the ceiling for what designers can deliver. As clients lower budgets and squish timelines, the quality of the designers' output decreases. "There is now a significant misperception about the workload of designers," [says Erbing, a graphic designer in Beijing who has worked with several ad agencies and asked to be called by his nickname]. "Some clients think that since AI must have improved efficiency, they can halve their budget." But this perception runs contrary to what designers spend the majority of their time doing, which is not necessarily just making any image, Erbing says.

An anonymous reader quotes a report from UploadVR: Software developer Stijn Spanhove used the newest SDK features of Snap OS to build a prototype of [a real-world ad blocker for Snap Spectacles]. If you're unfamiliar, Snap Spectacles are a bulky AR glasses development kit available to rent for $99/month. They run Snap OS, the company's made-for-AR operating system, and developers build apps called Lenses for them using Lens Studio or WebXR.

Spanhove built the real-world ad blocker using the new Depth Module API of Snap OS, integrated with the vision capability of Google's Gemini AI via the cloud. The Depth Module API caches depth frames, meaning that coordinate results from cloud vision models can be mapped to positions in 3D space. This enables detecting and labeling real-world objects, for example. Or, in the case of Spanhove's project, projecting a red rectangle onto real-world ads.

However, while the software approach used for Spanhove's real-world ad blocker is sound, two fundamental hardware limitations mean it wouldn't be a practical way to avoid seeing ads in your reality. Firstly, the imagery rendered by see-through transparent AR systems like Spectacles isn't fully opaque. Thus, as you can see in the demo clip, the ads are still visible through the blocking rectangle. The other problem is that see-through transparent AR systems have a very limited field of view. In the case of Spectacles, just 46 degrees diagonal. So ads are only "blocked" whenever you're looking directly at them, and you'll still see them when you're not.

Health and Human Services Secretary Robert F. Kennedy Jr. announced a major federal campaign to promote wearable health tech, aiming for every American to adopt a device within four years as part of a broader effort to "Make America Healthy Again." Gizmodo reports: RFK Jr. announced the initiative Tuesday afternoon during a House Energy and Commerce Health Subcommittee meeting to discuss the HHS' budget request for the upcoming fiscal year. In response to a question from representative Troy Balderson (R-Ohio) about wearables, Kennedy revealed that HHS will soon conduct one of the agency's largest ever advertising campaigns to promote their use. He added that in his ideal future, every American will be donning a wearable within the next four years. "It's a key part of our mission to Make America Healthy Again," RFK Jr. stated in an X post following the question.

An anonymous reader shares a report: Microsoft has a long history of being criticized for coming up with clunky product names, and for changing them so often it's hard for customers to keep up. The company's own employees once joked in a viral video that the iPod would have been called the "Microsoft I-pod Pro 2005 XP Human Ear Professional Edition with Subscription" had it been created by Microsoft. The latest gripe among some employees and customers: The company's tendency to slap "Copilot" on everything AI.

"There is a delusion on our marketing side where literally everything has been renamed to have Copilot it in," one employee told Business Insider late last year. "Everything is Copilot. Nothing else matters. They want a Copilot tie-in for everything." Now, an advertising watchdog is weighing in. The Better Business Bureau's National Advertising Division reviewed Microsoft's advertising for its Copilot AI tools. NAD called out Microsoft's "universal use of the product description as 'Copilot'" and said "consumers would not necessarily understand the difference," according to a recent report from the watchdog.

"Microsoft is using 'Copilot' across all Microsoft Office applications and Business Chat, despite differences in functionality and the manual steps that are required for Business Chat to produce the same results as Copilot in a specific Microsoft Office app," NAD further explained in an email to BI. NAD did not mention any specific recommendations on product names. But it did say Microsoft should modify claims that Copilot works "seamlessly across all your data" because all of the company's tools with the Copilot moniker don't work together continuously in a way consumers might expect.

An anonymous reader shares a report: When Facebook bought WhatsApp for $19 billion in 2014, the messaging app had a clear focus. No ads, no games and no gimmicks. For years, that is what WhatsApp's two billion users -- many of them in Brazil, India and other countries around the world -- got. They chatted with friends and family unencumbered by advertising and other features found on social media. Now that is set to change.

On Monday, WhatsApp said it would start showing ads inside its app for the first time. The promotions will appear only in an area of the app called Updates, which is used by around 1.5 billion people a day. WhatsApp will collect some data on users to target the ads, such as location and the device's default language, but it will not touch the contents of messages or whom users speak with. The company added that it had no plans to place ads in chats and personal messages.

[...] In-app ads are a significant change from WhatsApp's original philosophy. Jan Koum and Brian Acton, who founded WhatsApp in 2009, were committed to building a simple and quick way for friends and family to communicate with end-to-end encryption, a method of keeping texts, photos, videos and phone calls inaccessible by third parties. Both left the company seven years ago. Since then, Mark Zuckerberg, the chief executive of Facebook, now Meta, has focused on WhatsApp's growth and user privacy while also melding the app into the company's other products, including Instagram and Messenger.

Rocky Linux 10 "Red Quartz" has reached general availability, notes a new article in The Register — surveying the differences between "RHELatives" — the major alternatives to Red Hat Enterprise Linux: The Rocky 10 release notes describe what's new, such as support for RISC-V computers. Balancing that, this version only supports the Raspberry Pi 4 and 5 series; it drops Rocky 9.x's support for the older Pi 3 and Pi Zero models...

RHEL 10 itself, and Rocky with it, now require x86-64-v3, meaning Intel "Haswell" generation kit from about 2013 onward. Uniquely among the RHELatives, AlmaLinux offers a separate build of version 10 for x86-64-v2 as well, meaning Intel "Nehalem" and later — chips from roughly 2008 onward. AlmaLinux has a history of still supporting hardware that's been dropped from RHEL and Rocky, which it's been doing since AlmaLinux 9.4. Now that includes CPUs. In comparison, the system requirements for Rocky Linux 10 are the same as for RHEL 10. The release notes say.... "The most significant change in Rocky Linux 10 is the removal of support for x86-64-v2 architectures. AMD and Intel 64-bit architectures for x86-64-v3 are now required."

A significant element of the advertising around RHEL 10 involves how it has an AI assistant. This is called Red Hat Enterprise Linux Lightspeed, and you can use it right from a shell prompt, as the documentation describes... It's much easier than searching man pages, especially if you don't know what to look for... [N]either AlmaLinux 10 nor Rocky Linux 10 includes the option of a helper bot. No big surprise there... [Rocky Linux] is sticking closest to upstream, thanks to a clever loophole to obtain source RPMs. Its hardware requirements also closely parallel RHEL 10, and CIQ is working on certifications, compliance, and special editions. Meanwhile, AlmaLinux is maintaining support for older hardware and CPUs, which will widen its appeal, and working with partners to ensure reboot-free updates and patching, rather than CIQ's keep-it-in-house approach. All are valid, and all three still look and work almost identically... except for the LLM bot assistant.

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024. AdWeek reports: According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience. "Prime Video ad load has gradually increased to four to six minutes per hour," an Amazon representative wrote to an ad buyer in an email obtained by ADWEEK. The exchange occurred earlier this month.

The increase, which Amazon had telegraphed to investors but has not publicly acknowledged to consumers, gives the company significantly more inventory to sell across its rapidly expanding streaming business. "They told us the ad load would be increasing," said Kendra Tang, programmatic supervisor at Rain the Growth Agency. "That's been confirmed recently when we noticed more avails in the system."

Amazon has launched its AI-powered Video Generator tool in the U.S., allowing sellers to quickly create photorealistic, motion-enhanced video ads often with a single click. "We'll likely see Amazon retailers utilizing AI-generated video ads in the wild now that the tool is generally available in the U.S. and costs nothing to use -- unless the ads are so convincing that we don't notice anything at all," says The Verge. From the report: New capabilities include motion improvements to show items in action, which Amazon says is best for showcasing products like toys, tools, and worn accessories. For example, Video Generator can now create clips that show someone wearing a watch on their wrist and checking the time, instead of simply displaying the watch on a table. The tool generates six different videos to choose from, and allows brands to add their logos to the finished results.

The Video Generator can now also make ads with multiple connected scenes that include humans, pets, text overlays, and background music. The editing timeline shown in Amazon's announcement video suggests the ads max out at 21 seconds.. The resulting ads edge closer to the traditional commercials we're used to seeing while watching TV or online content, compared to raw clips generated by video AI tools like OpenAI's Sora or Adobe Firefly.

A new video summarization feature can create condensed video ads from existing footage, such as demos, tutorials, and social media content. Amazon says Video Generator will automatically identify and extract key clips to generate new videos formatted for ad campaigns. A one-click image-to-video feature is also available that creates shorter GIF-style clips to show products in action.

"It appears as though Meta (aka: Facebook's parent company) and Yandex have found a way to sidestep the Android Sandbox," writes Slashdot reader TheWho79. Researchers disclose the novel tracking method in a report: We found that native Android apps -- including Facebook, Instagram, and several Yandex apps including Maps and Browser -- silently listen on fixed local ports for tracking purposes.

These native Android apps receive browsers' metadata, cookies and commands from the Meta Pixel and Yandex Metrica scripts embedded on thousands of web sites. These JavaScripts load on users' mobile browsers and silently connect with native apps running on the same device through localhost sockets. As native apps access programmatically device identifiers like the Android Advertising ID (AAID) or handle user identities as in the case of Meta apps, this method effectively allows these organizations to link mobile browsing sessions and web cookies to user identities, hence de-anonymizing users' visiting sites embedding their scripts.

This web-to-app ID sharing method bypasses typical privacy protections such as clearing cookies, Incognito Mode and Android's permission controls. Worse, it opens the door for potentially malicious apps eavesdropping on users' web activity.

While there are subtle differences in the way Meta and Yandex bridge web and mobile contexts and identifiers, both of them essentially misuse the unvetted access to localhost sockets. The Android OS allows any installed app with the INTERNET permission to open a listening socket on the loopback interface (127.0.0.1). Browsers running on the same device also access this interface without user consent or platform mediation. This allows JavaScript embedded on web pages to communicate with native Android apps and share identifiers and browsing habits, bridging ephemeral web identifiers to long-lived mobile app IDs using standard Web APIs. This technique circumvents privacy protections like Incognito Mode, cookie deletion, and Android's permission model, with Meta Pixel and Yandex Metrica scripts silently communicating with apps across over 6 million websites combined.

Following public disclosure, Meta ceased using this method on June 3, 2025. Browser vendors like Chrome, Brave, Firefox, and DuckDuckGo have implemented or are developing mitigations, but a full resolution may require OS-level changes and stricter enforcement of platform policies to prevent further abuse.

Chatbots are more persuasive in online debates than people -- especially when they are able to personalize their arguments using information about their opponent. From a report: The finding, published in Nature Human Behaviour on 19 May, highlights how large language models (LLMs) could be used to influence people's opinions, for example in political campaigns or targeted advertising.

"Obviously as soon as people see that you can persuade people more with LLMs, they're going to start using them," says study co-author Francesco Salvi, a computational scientist at the Swiss Federal Technology Institute of Lausanne (EPFL). "I find it both fascinating and terrifying." Research has already shown that artificial intelligence (AI) chatbots can make people change their minds, even about conspiracy theories, but it hasn't been clear how persuasive they are in comparison to humans. GPT-4 was 64.4% more persuasive than humans in one-to-one debates, the study found.

"The world has changed," writes Stack Overflow's blog. "Fast. Artificial intelligence is reshaping how we build, learn, and solve problems. Software development looks dramatically different than it did even a few years ago — and the pace of change is only accelerating."

And they believe their brand "at times" lost "fidelity and clarity. It's very much been always added to and not been thought of holistically. So, it's time for our brand to evolve too," they write, hoping to articulate a perspective "forged in the fires of community, powered by collaboration, shaped by AI, and driven by people."

The developer news site DevClass notes the change happens "as the number of posts to its site continues a dramatic decline thanks to AI-driven alternatives." According to a quick query on the official data explorer, the sum of questions and answers posted in April 2025 was down by over 64 percent from the same month in 2024, and plunged more than 90 percent from April 2020, when traffic was near its peak...

Although declining traffic is a sign of Stack Overflow's reduced significance in the developer community, the company's business is not equally affected so far. Stack Exchange is a business owned by investment company Prosus, and the Stack Exchange products include private versions of its site (Stack Overflow for Teams) as well as advertising and recruitment. According to the Prosus financial results, in the six months ended September 2024, Stack Overflow increased its revenue and reduced its losses. The company's search for a new direction though confirms that the fast-disappearing developer engagement with Stack Overflow poses an existential challenge to the organization.
DevClass says Stack Overflow's parent company "is casting about for new ways to provide value (and drive business) in this context..." The company has already experimented with various new services, via its Labs research department, including an AI Answer Assistant and Question Assistant, as well as a revamped jobs site in association with recruitment site Indeed, Discussions for technical debate, and extensions for GitHub Copilot, Slack, and Visual Studio Code.
From the official announcement on Stack Overflow's blog: This rebrand isn't just a fresh coat of paint. It's a realignment with our purpose: to support the builders of the future in an AI world — with clarity, speed, and humanity. It's about showing up in a way that reflects who we are today, and where we're headed tomorrow.
"We have appointed an internal steering group and we have engaged with an external expert partner in this area to help bring about the required change," notes a post in Stack Exchange's "meta" area. This isn't just about a visual update or marketing exercise — it's going to bring about a shift in how we present ourselves to the world which you will feel everywhere from the design to the copywriting, so that we can better achieve our goals and shared mission. As the emergence of AI has called into question the role of Stack Overflow and the Stack Exchange Network, one of the desired outputs of the rebrand process is to clarify our place in the world.

We've done work toward this already — our recent community AMA is an example of this — but we want to ensure that this comes across in our brand and identity as well. We want the community to be involved and have a strong voice in the process of renewing and refreshing our brand. Remember, Stack Overflow started with a public discussion about what to name it!
And another another post two months ago Stack Exchange is exploring early ideas for expanding beyond the "single lane" Q&A highway. Our goal right now is to better understand the problems, opportunities, and needs before deciding on any specific changes...

The vision is to potentially enable:

- A slower lane, with high-quality durable knowledge that takes time to create and curate, like questions and answers.

- A medium lane, for more flexible engagement, with features like Discussions or more flexible Stack Exchanges, where users can explore ideas or share opinions.

- A fast lane for quick, real-time interaction, with features like Chat that can bring the community together to discuss topics instantly.

With this in mind, we're seeking your feedback on the current state of Chat, what's most important to you, and how you see Chat fitting into the future.
In a post in Stack Exchange's "meta" area, brand design director David Longworth says the "tension mentioned between Stack Overflow and Stack Exchange" is probably the most relevant to the rebranding.

But he posted later that "There's a lot of people behind the scenes on this who care deeply about getting this right! Thank you on behalf of myself and the team."

Walmart is preparing for a future where AI agents shop on behalf of consumers by adapting its systems to serve both humans and autonomous bots. As major players like Visa and PayPal also invest in agentic commerce, Walmart is positioning itself as a leader by developing its own AI agents and supporting broader industry integration. PYMNTS reports: Instead of scrolling through ads or comparing product reviews, future consumers may rely on digital assistants, like OpenAI's Operator, to manage their shopping lists, from replenishing household essentials to selecting the best TV based on personal preferences, according to the report (paywalled). "It will be different," Walmart U.S. Chief Technology Officer Hari Vasudev said, per the report. "Advertising will have to evolve." The emergence of AI-generated summaries in search results has already altered the way consumers gather product information, the report said. However, autonomous shopping agents represent a bigger transformation. These bots could not only find products but also finalize purchases, including payments, without the user ever lifting a finger. [...]

Retail experts say agentic commerce will require companies to overhaul how they market and present their products online, the WSJ report said. They may need to redesign product pages and pricing strategies to cater to algorithmic buyers. The customer relationship could shift away from retailers if purchases are completed through third-party agents. [...] To prepare, Walmart is developing its own AI shopping agents, accessible through its website and app, according to the WSJ report. These bots can already handle basic tasks like reordering groceries, and they're being trained to respond to broader prompts, such as planning a themed birthday party. Walmart is working toward a future in which outside agents can seamlessly communicate with the retailer's own systems -- something Vasudev told the WSJ he expects to be governed by industry-wide protocols that are still under development. [...]

Third-party shopping bots may also act independently, crawling retailers' websites much like consumers browse stores without engaging sales associates, the WSJ report said. In those cases, the retailer has little control over how its products are evaluated. Whether consumers instruct their AI to shop specifically at Walmart or ask for the best deal available, the outcomes will increasingly be shaped by algorithms, per the report. Operator, for example, considers search ranking, sponsored content and user preferences when making recommendations. That's a far cry from how humans shop. Bots don't respond to eye-catching visuals or emotionally driven branding in the same way people do. This means retailers must optimize their content not just for people but for machine readers as well, the report said. Pricing strategies could also shift as companies may need to make rapid pricing decisions and determine whether it's worth offering AI agents exclusive discounts to keep them from choosing a competitor's lower-priced item, according to the report.

At its second annual Upfront 2025 event yesterday, Netflix announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI. These new ad formats are expected to roll out in 2026. Ars Technica reports: "[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves," Amy Reinhard, president of advertising at Netflix, said. Netflix started testing pause ads in July 2024, per The Verge. Speaking to advertisers, Reinhard claimed that ad subscribers spend 41 hours per month on Netflix on average. The new ad formats follow Netflix's launch of its own in-house advertising platform in the US in April. It had previously debuted the platform in Canada and plans to expand it globally by June, per The Verge.

Netflix considers its advertising business to be in its early stages, meaning customers can expect the firm's ad efforts to continue expanding at a faster rate over the coming years. The company plans to double its advertising revenue in 2025. "The foundations of our ads business are in place, and going forward, the pace of progress will be even faster," Reinhard said today. Further reading: Netflix Says Its Ad Tier Now Has 94 Million Monthly Active Users

Netflix said its cheaper, ad-supporter tier now has 94 million monthly active users -- an increase of more than 20 million since its last public tally in November. CNBC reports: The company and its peers have been increasingly leaning on advertising to boost the profitability of their streaming products. Netflix first introduced the ad-supported plan in November 2022. Netflix's ad-supported plan costs $7.99 per month, a steep discount from its least-expensive ad-free plan, at $17.99 per month. Netflix also said its cheapest tier reaches more 18- to 34-year-olds than any U.S. broadcast or cable network. "When you compare us to our competitors, attention starts higher and ends much higher," Netflix president of advertising Amy Reinhard said in a statement. "Even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves."

At its Config 2025 event on Wednesday, Figma unveiled four new AI-powered tools -- Sites, Make, Buzz, and Draw, positioning itself as a full-stack design platform to rival Adobe, WordPress, and Canva. These tools enable users to build websites, generate code, create marketing content, and design vector graphics without leaving the Figma ecosystem. The Verge reports: Figma's first solution is Figma Sites, a website builder that integrates with Figma Design and allows creators to turn their projects into live, functional sites. Figma Sites provides presets for layouts, blocks, templates, and interactions that aim to make building websites less complex and time-consuming. Additional components like custom animations can also be added either using existing code or by prompting Site's AI tool to generate new interaction codes via text descriptions, such as "animate the text to fall into place like a feather." Figma Sites is rolling out in beta for users with full seat access to Figma products. Figma says that AI code generation will be available "in the coming weeks," and that a CMS that allows designers to manage site content will be launched "later this year."

Figma Make is Figma's take on AI coding tools like Google's Gemini Code Assist and Microsoft's GitHub Copilot. The prompt-to-code Figma Make tool is powered by Anthropic's Claude 3.7 model and can build working prototypes and apps based on descriptions or existing designs, such as creating a functional music player that displays a disc that spins when new tracks are played. Specific elements of working design, like text formatting and font style, can be manually edited or adjusted using additional AI prompts. Make is rolling out in beta for full seat Figma users. Figma says it's "exploring integrations with third parties and design systems" for Figma Make and may apply the tool to other apps within its design platform.

Figma Buzz is a marketing-focused design app that's rolling out in beta to all users, and makes it easier for teams to publish brand content, similar to Canva's product design platform. The tool allows Figma designers to create brand-approved templates, styles, and assets that can be used by marketers to quickly assemble emails, social media posts, advertising, and more. Figma Buzz includes generative AI tools for making and editing images using text prompts, and can source information from spreadsheets to bulk create thousands of image assets at once.

Lastly, the Figma Draw vector design app is like a simplified version of Adobe Illustrator that creatives can use to make custom visuals without leaving the Figma platform. It includes a variety of brushes, texture effects, and vector editing tools to create or adjust scalable images and logos for product design projects. Figma Draw is generally available now for full seat users as a toggle in Figma Design, with some features accessible in Sites, Slides, and Buzz. It's not quite as expansive as Adobe's wider Creative Cloud ecosystem, but Figma Draw places the two companies in direct competition for the first time since Adobe killed its own XD product design platform. It also brings some new options to the creative software industry after Adobe failed to acquire Figma for $20 billion due to pressure from competition regulators.

Yahoo Finance reports that Mark Zuckerberg made bold predictions for investors on Meta's earnings call this week — about advertisers. "AI has already made us better at targeting and finding the audiences that will be interested in their products than many businesses are themselves," Zuck said, "and that keeps improving..."

"If we deliver on this vision, then over the coming years, I think that the increased productivity from AI will make advertising a meaningfully larger share of global GDP than it is today..." If investors are still searching for answers to nagging questions about how massive AI investments will pay off, Zuckerberg provided the clearest reply yet: It will strengthen our core business. In fact, it is our business... On what many believe to be the cusp of an economic downturn, Meta isn't pitching its AI developments as an add-on to its operations, but as something central to its core proposition of targeted advertising...

"While Meta's investments in GenAI have spooked certain investors who continue to question the return on these investments, we saw further signs of GenAI monetization in the firm's ad business," wrote Morningstar equity analyst Malik Ahmed Khan in a note on Thursday. In a powerful showing, coming after Alphabet's own impressive results, Meta noted that a new ads recommendation model it's testing for Reels has already boosted conversion rates by 5%. And nearly one-third of advertisers were using AI creative tools in the past quarter. For Zuckerberg, the enhancements AI offers to finding the right consumers and providing measurable results strengthen the case for boosting capacity and for a revamped model of advertising's scope.

And with the company set to invest upwards of $70 billion toward its AI opportunity this year, the bet is not all about ads, of course. Zuckerberg outlined four other areas of focus for its AI efforts: business messaging, Meta AI, AI devices, and more engaging experiences. Meta's efforts can also be viewed as an ambitious play to take on its rivals across tech's legacy and emerging platforms. As John Blackledge, senior analyst at TD Cowen, said in a note on Thursday, the AI opportunities Zuckerberg outlined are about "ultimately taking on Google search, iPhone and ChatGPT all at once."
In the pre-AI world, "Businesses used to have to generate their own ad creative and define what audiences they wanted to reach," Zuckerberg told Meta's investors this week.

And by Friday's closing, Meta's stock had jumped 12.6% over its value Wednesday morning, leading Yahoo Finance to conclude that Wall Street "appears to be buying into" Zuckerberg's vision.