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Wireless Networking Advertising Microsoft

Microsoft Ad Campaign Puts a Hotspot Inside a Magazine 194

Posted by timothy
from the now-there's-a-premium dept.
An anonymous reader writes "Microsoft is putting in real Wi-Fi hardware hotspots inside some copies of the latest issue of Forbes magazine. The unique Office 365 promotion was revealed in a post on the Slickdeals.net message board. The WiFi router, when activated, offers 15 days of free WiFi service via T-Mobile's network on up to five devices at once." Which is more impressive: Wi-Fi hotspot in 2013, or E-ink display in 2008?
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Microsoft Ad Campaign Puts a Hotspot Inside a Magazine

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  • Re:Oh boy. (Score:4, Informative)

    by Wookact (2804191) on Thursday April 25, 2013 @01:08PM (#43547461)
    Statistically there are more females then males in that job field. Why do you have to point it out? I truly don't understand why that would stick in anyones craw.
  • by DorkLensman (1301375) on Thursday April 25, 2013 @02:37PM (#43548415) Homepage
    I just had a "matrix" moment. I read the summary ... and within 10 minutes, a priority mail package arrived. "What's this?" ... opened the envelope and out popped a suspiciously thick copy of Forbes, containing one of the hotspots. Surreal. Hopefully, I will have time tonight to do some testing.
  • Tested it yesterday (Score:5, Informative)

    by Anonymous Coward on Thursday April 25, 2013 @02:47PM (#43548495)

    I received one of these at work yesterday. When you open the page that contains the WiFi hotspot it pulls a tab in the fold of the magazine. This activates the hotspot. You can then connect to the hotspot using the included password (Office365). When you open a browser it will redirect you to the Microsoft Office 365 website, but it only does this first time that you open the browser. You can then navigate to other sites and browse the web as usual. I was also able to open and login to WoW. It was not fast mind you but it worked. I went to speedtest.net and checked the speed to the nearest remote server. It tested out at about 1.5M download and 0.5M upload.

  • by fuzzyfuzzyfungus (1223518) on Thursday April 25, 2013 @10:22PM (#43552081) Journal

    Yeah, I didn't think this was even a valid question. The display from 2008 was a static backlit affair. The hotspot allows you to connect a slew of devices to the Internet for a while.

    The 2008 display was neither static nor backlit(it was electrophoretic and reflective); but it was effectively useless because it wasn't bitmapped. Unlike the (much more expensive) e-ink screens used in kindles and their ilk, this one had 14 segments [makezine.com], all fixed shape. They didn't do anything to block you from reprogramming it; but all you could do was blink the segments in different patterns(and, unlike the classic '7-segment' LED and LCD displays, these segments were whole letters and chunks of background, not designed for even crude rendering of characters). More or less useless.

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