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Wireless Networking Advertising Microsoft

Microsoft Ad Campaign Puts a Hotspot Inside a Magazine 194

Posted by timothy
from the now-there's-a-premium dept.
An anonymous reader writes "Microsoft is putting in real Wi-Fi hardware hotspots inside some copies of the latest issue of Forbes magazine. The unique Office 365 promotion was revealed in a post on the Slickdeals.net message board. The WiFi router, when activated, offers 15 days of free WiFi service via T-Mobile's network on up to five devices at once." Which is more impressive: Wi-Fi hotspot in 2013, or E-ink display in 2008?
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Microsoft Ad Campaign Puts a Hotspot Inside a Magazine

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  • by Anonymous Coward

    Obviously, this is much more impressive than a simple display.

    • by noh8rz10 (2716597)
      i think if they distributed iphones as advertising that would be pretty cool! Or maybe if the phone's ring played a commercial each time. then it would be subsidized!
  • by Anonymous Coward

    ...Playboy stopped its print edition.

  • Oh boy. (Score:5, Funny)

    by Anonymous Coward on Thursday April 25, 2013 @12:57PM (#43547341)
    This'll be fun for stewardesses.
    "Sir, please turn off your magazine."
  • by Anonymous Coward on Thursday April 25, 2013 @01:06PM (#43547443)

    in Microsoft Russia we use magazines to bring you internet.

  • by MasseKid (1294554) on Thursday April 25, 2013 @01:19PM (#43547561)
    Seriously, I wonder what kind of goodies are in there. Furthermore, I wonder how long till this becomes a "Receipt of Unsolicited Merchandise via mail" vs EULA/ToS case?
  • by rickb928 (945187)

    Want

  • by bogie (31020) on Thursday April 25, 2013 @01:25PM (#43547605) Journal

    From the slickdeals thread:

    "it takes you (when it works) to Microsoft.com, nowhere else."

    I can't confirm that, but I would be surprised if Microsoft gave away 15 days of unrestricted Internet access to anyone and everyone who simply picked up a Forbes magazine. But who knows.

    It's also not confirmed if you can buy this on the news stand or if it's just for Forbes subscribers. So far I've only read of people getting it via subscription.

    • by Nerdfest (867930)

      It's interesting that they picked Forbes. For about the last year, Forbes seems to have become a major Apple fanboy magazine.

    • Like nobody's going to try their hand at hacking the thing? 15 days, no instructions, see you can make it connect somewhere else ... sounds like a fun challenge to some.

      • by antdude (79039)

        That is what I was thinking too. :)

      • by CCarrot (1562079)

        Like nobody's going to try their hand at hacking the thing? 15 days, no instructions, see you can make it connect somewhere else ... sounds like a fun challenge to some.

        Just had visions of CueCats [wikipedia.org] in my head...no, these things never go pear shaped on them...

        • What is pear shaped? Pear shaped things are good--for example, delicious pears. Also some women, if that's your thing, though they have hourglass-shaped and fun skinny chicks too.
          • by lgw (121541)

            Pear-shaped is the failure mode of the ideal sphere when hit by the real world.

    • by Dins (2538550)

      I would be surprised if Microsoft gave away 15 days of unrestricted Internet access to anyone and everyone who simply picked up a Forbes

      This didn't go into every copy of Forbes. Inserting something like this into a magazine is very expensive, not to mention the cost of the device itself.

  • The article says it is only in some issues of Forbes, undoubtedly tied to CIO type subscribers.
    Still, I think it's pretty cool. 3 hours on a charge, etc. It would be awesome if some people with hardware expertise could get one to experiment on. Or find out it is running linux inside. ;)

    • by noh8rz10 (2716597)

      The article says it is only in some issues of Forbes, undoubtedly tied to CIO type subscribers. Still, I think it's pretty cool. 3 hours on a charge, etc. It would be awesome if some people with hardware expertise could get one to experiment on. Or find out it is running linux inside. ;)

      but will it run Minecraft?

  • by OrangeTide (124937) on Thursday April 25, 2013 @01:36PM (#43547707) Homepage Journal

    It's because of toxic trash like this.

    • by Anonymous Coward

      No kidding. I was hoping it would be some kind of nifty eco-friendly printed circuit or something, but no, it's a full package of circuit board, wires, a metal board and even a battery.

      I doubt people are going to hand in their magazines for proper recycling.

    • It's because of toxic trash like this.

      But but but... This one will revolutionize the world...... inside a person's head..... for a couple of seconds...... while they're trying to figure out its relevance and get a headache hey wait where's the ice cream and hard liquor?

      That's totally worth destroying the soil, right? /sarcasm

    • by Anonymous Coward

      It's because of toxic trash like this.

      As opposed to Apple deliberately designing their devices so they are nearly impossible to fix or replace the battery, making you buy a new iDevice.

      Very very few people read Forbes. Apple sold 125 million iphones in 2012 (plus the ipods & laptops).

      Which is the greater environmental blueprint?

      Apple pretends to be warm, fuzzy, cool and good for society. Forbes markets themselves as The Capitalist Tool.

    • by Darinbob (1142669)

      These sorts of gimmicks would stop if all the electronics that resulted were gathered up and shipped to the living room of the marketing dufus who thought this up. Along with several tons of magazine scratch-and-sniff cards.

  • by Anonymous Coward

    This reminds me of the good ol days when AOL sent their software CD's out en masse.

    • by omnichad (1198475)

      The better days were when they sent it on floppy disk. A re-writable disk is much more useful than a thin coaster.

  • by DorkLensman (1301375) on Thursday April 25, 2013 @02:37PM (#43548415) Homepage
    I just had a "matrix" moment. I read the summary ... and within 10 minutes, a priority mail package arrived. "What's this?" ... opened the envelope and out popped a suspiciously thick copy of Forbes, containing one of the hotspots. Surreal. Hopefully, I will have time tonight to do some testing.
    • There's a lot of stuff in that little device. Try browsing to 192.168.100.1 ... admin/admin ... there's an HTTP server there (naturally) ... with a lot of settings (FTP, VPN, and on and on). I don't know what actually works. The server says it is "RALink 4.0.0.0" And ... while stumbling through the menus, I found the System Command option. And did an 'ls'. Some sort of tiny unix/linux in there. Have fun, everyone.
  • Tested it yesterday (Score:5, Informative)

    by Anonymous Coward on Thursday April 25, 2013 @02:47PM (#43548495)

    I received one of these at work yesterday. When you open the page that contains the WiFi hotspot it pulls a tab in the fold of the magazine. This activates the hotspot. You can then connect to the hotspot using the included password (Office365). When you open a browser it will redirect you to the Microsoft Office 365 website, but it only does this first time that you open the browser. You can then navigate to other sites and browse the web as usual. I was also able to open and login to WoW. It was not fast mind you but it worked. I went to speedtest.net and checked the speed to the nearest remote server. It tested out at about 1.5M download and 0.5M upload.

  • Forbes PHB: "hey i need you to work on the online version of the magazine as one of your stretch goals for 2013."
    BOFH: "hold on...netcraft..."
    Forbes PHB: "no, now. you need to make sure the magazine is online by april."
    BOFH: "of course. it will be online by then."
  • How the hell do they put a hotspot, that lasts for 15 days, inside a magazine when my fucking cellphone can barely make it through the day?
    • They didn't. The 15 days is how long the internet subscription lasts. The battery only lasts a matter of hours and has to be recharge via USB.
    • by omnichad (1198475)

      Service lasts for 15 days. Battery lasts 3 hours and is rechargeable.

  • by Anonymous Coward

    I vote for the fully functional Android phone inserted in "Entertainment Weekly" last fall.

  • "Which is more impressive: Wi-Fi hotspot in 2013, or E-ink display in 2008?" sounds like a new iteration of " Quien es mas macho ?"
  • I wouldn't mind seeing one of those being turned into something useful after the 15-day trial expires, or at least a teardown.
  • Someone I know received one of these and I got the chance to look at it. I connected with my phone and found the gateway, out of curiosity, I attempted to telnet into the device. A connection was established, and I guessed admin:admin. I was then greeted by busybox. I was a little surprised by the lack of security on this device, but excited at the prospects..
  • Department of Defense has sent a memo around banning this magazine from intallations for this very reason. Violates ALL kinds of TEMPEST requirements for secure spaces. As an Information Assurance guy I am used to making people take their cell phones back to their car and checking over their laptops. The idea I have to now check their reading material makes me facepalm.

No hardware designer should be allowed to produce any piece of hardware until three software guys have signed off for it. -- Andy Tanenbaum

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