Google Stops Selling Its Own Phone

Dave Knott notes that Google has announced it will close its online cell phone store and no longer sell the Nexus One smartphone directly to consumers. "While the global adoption of the Android platform has exceeded our expectations, the web store has not," wrote Andy Rubin, a Google vice president of engineering, on the official company blog. "It's remained a niche channel for early adopters, but it's clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from." From the Globe and Mail article: "At least one aspect of Google's attempt to disrupt the world of mobile communications — selling phones directly to customers — has failed. ... [T]he decision to design and sell the Nexus One was perhaps more potentially disruptive for carriers. ... Google plans to continue marketing the Nexus One through 'existing retail channels, essentially partnering with carriers around the world. The Nexus One web store, meanwhile, will essentially become a marketing portal 'to showcase a variety of Android phones available globally.'"

Re:It never should have sold one in the first plac

[UNHOLYwoo]

I give them credit for trying to have their cake and eat it too... but as we all know, the cake is a lie.

Obligatory Blade Runner Reference

[morari]

Google has announced that it will close its online cell phone store and no longer sell the Nexus One smart phone directly to consumers.

This was not called execution. It was called retirement.