An anonymous reader writes: Amazon's Fire Phone launches later this week, and the reviews have started to come in. The hardware: "There's nothing terribly special about the Fire Phone's hardware, but there's very little to turn you off either." "The nice-looking IPS display in the Fire Phone gets bright enough for outdoor viewing, and it has nice viewing angles—a necessity for a phone that's meant to be tilted around and looked at from every which way." "An indistinct slab of glass and plastic, the Fire Phone looks more like a minimalist prototype than a finished product." Software: "Firefly can recognize lots of things, but it’s incredibly, hilariously inconsistent." "Firefly is the one Fire Phone feature you'll want on any phone you're currently using. Let's hope that it gets enough developer support that it isn't just a link to Amazon's storefronts." "First, and to be absolutely clear, Dynamic Perspective will impress you the first time you see it, and Amazon is pretty good at showing it off. ... But if there's some cool, useful functionality to be had from super-aggressive, super-accurate face tracking, the Fire Phone doesn't have it." Conclusion: "Smartphones are for work, for life. They’re not toys, they’re tools. Amazon doesn't understand that, and the Fire Phone doesn't reflect it."