MojoKid writes: "Asus and NVIDIA have collectively taken the wraps off the next-generation version of Asus' well-received Transformer tablet line. The new system aims to carve out a slice of the premium tablet market that Apple's iPad has dominated for so long. On paper and in pictures, the Prime impresses. The Transformer Prime incorporates NVIDIA's new Kal-El (Tegra 3) processor and is one of NVIDIA Tegra 3's upper-end launch systems. The new ARM-based CPU contains a fifth "companion core" to reduce and manage idle power consumption and contains 12 GPU cores, up from the eight GPUs in Tegra 2. NVIDIA claims that Tegra 3's GPU is up to 3x faster than Tegra 2, thanks to additional architectural enhancements. Asus is also rolling out a new LCD they're calling "Super IPS+." The display's normal brightness tops out at ~500 nits, but the Prime offers an alternate Super IPS mode that pushes display brightness up to 600 nits for use in bright outdoor environments."