cgriffin21 writes: Nvidia has begun producing some of its own graphics cards and making them available to retailers. So far, it's only building and supporting certain models of its GeForce line and making them available at Best Buy. However, this represents a significant strategic shift for a company that has made billions designing GPU architectures alone. In the past, Nvidia has left it to a number of its partners including Asus, PNY, and EVGA to build, package, and sell the chips at retail. In so doing, it has avoided the costs of manufacturing and marketing these chips.