Slashdot is powered by your submissions, so send in your scoop

 



Forgot your password?
typodupeerror
Get HideMyAss! VPN, PC Mag's Top 10 VPNs of 2016 for 55% off for a Limited Time ×
Idle

Submission + - Anti-Product Placement For Negative Branding (techdirt.com)

An anonymous reader writes: Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of "anti-stars," with the key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus, potentially, damaging their brand.
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Anti-Product Placement For Negative Branding

Comments Filter:

Quantity is no substitute for quality, but its the only one we've got.

Working...