CWmike writes: Free unlimited Wi-Fi is coming to nearly 7,000 company-operated Starbucks stores in the U.S. beginning July 1, Starbucks CEO Howard Schultz said on Monday. Schultz also said that Starbucks is partnering with Yahoo! to debut the Starbucks Digital Network this fall. Starbucks customers will have free unrestricted access to various paid sites and services, such as wsj.com, as well as other free downloads Starbucks didn't detail. Aspokeswoman said the access will be 'unlimited' and 'simplified, one-click.' By comparison, first-time Wi-Fi users in Starbucks stores now get up to two hours free after registering, but then must purchase additional time at the rate of $3.99 for two consecutive hours. That Wi-Fi access is already free to AT&T DSL home customers and AT&T mobile customers, according to the Starbucks Web site, but the connection process requires up to nine steps. McDonald's added free Wi-Fi to 11,500 locations earlier this year. With McCafe playing catch-up on coffee, is it a showdown?