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Businesses Television The Internet

Quibi Reportedly Weighs Selling Itself Less Than 6 Months After Launching (cnet.com) 29

According to The Wall Street Journal, the mobile streaming service Quibi is exploring strategic options including a possible sale. "It is also considering raising more money or going public through a merger with a specially formed company that could help it fund deals," adds CNET. From the report: It declined to comment directly on the report, but Quibi said in a statement that it "has successfully launched a new business and pioneered a new form of storytelling and state-of-the-art platform." It added that CEO Meg Whitman and founder Jeffrey Katzenberg "are committed to continuing to build the business in the way that gives the greatest experience for customers, greatest value for shareholders and greatest opportunity for employees."
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Quibi Reportedly Weighs Selling Itself Less Than 6 Months After Launching

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  • how did he do it? (Score:5, Insightful)

    by backslashdot ( 95548 ) on Monday September 21, 2020 @08:31PM (#60530062)

    The Quibi founder, what's his name .. .Jeffrey Katzenburger Ratzenbun or something, is a genius. I mean, he had a pathetic unworkable obvious-bad idea and yet they managed to raise a billion dollars from his Hollywood buddies. He even got Goldman Sachs and JPMorgan Chase to invest.

    • As far as the banks, he kicked some money back to individuals working for the banks.
    • What do you mean by unworkable? The fact that their "seasons" amount to a single episode, sometimes 2? I got a free 2 week trial and watched everything I cared about in less than a week. I won't be subscribing. Is that what you mean by unworkable? Kevin Hart and John Travolta must have cost a pretty hefty bag. Is that what you mean?
    • how did he do it?... he had a pathetic unworkable obvious-bad idea and yet they managed to raise a billion dollars from his Hollywood buddies.

      Says it all right there. He doesn't need to be smart, he just has a good Rolodex (ha ha outdated reference there for sure).

      To be fair to whatever people dropped money into this, he did have some record of success at media companies he worked for before. But it seems pretty obvious in retrospect that without whatever team he had there, he just got lost... I seriously

      • To be fair to whatever people dropped money into this, he did have some record of success at media companies he worked for before. But it seems pretty obvious in retrospect that without whatever team he had there, he just got lost...

        This assumes he had the same goal each time. Consider that his goals may have evolved over time. In each case before the end result was divesting for profit, but those may not have always been his goal. This time its clearly his only goal.

        • This time its (divesting) clearly his only goal.

          To me I get the opposite. I seriously think he believed this idea would be huge, and wanted to build it from the ground up.

          At this point he is looking to sell not to reap any kind of profit, because he'll be taking a huge financial hit compared to what he himself invested. They want to sell because they are desperate. Will there be any buyer dumb enough to purchase the obvious flaming wreckage? Maybe, if only for the content (some of the shorts sounded kin

          • Maybe that's a good way to make money:
            1) Launch a new company with a much hyped but hopeless product / service
            2) Get some sucker VCs with more money than sense to invest in your turd. You'll probably be left with 50-70% of the equity.
            3) Say you end up with 10 mil of capital. Spend the money. You obviously need a good wage, but more importantly you'll want to build up something that has actual (or at least perceived) value. IP is good, whether it's content or patents.
            4) Your company inevitably crash
            • Maybe that's a good way to make money:

              1) Launch a new company with a much hyped but hopeless product / service

              2) Get some sucker VCs with more money than sense to invest in your turd. You'll probably be left with 50-70% of the equity.

              3) Say you end up with 10 mil of capital. Spend the money. You obviously need a good wage, but more importantly you'll want to build up something that has actual (or at least perceived) value. IP is good, whether it's content or patents.

              4) Your company inevitably crashes a

            • I totally understand what you are getting at there and in other circumstances I'd agree, but I am pretty sure with the money that Katzenburg put into this personally (could not find a mention of that but I thought I'd read it was some very large amount in the tens of millions) he has lost millions... even worse for someone in the entertainment industry, he now also is forever known for "The guy who thought Quibi would work". Basically just all around he lost way too much for this to be a scam.

      • he just has a good Rolodex

        My fax machine giggled at your Rolodex reference.

      • by Dunbal ( 464142 ) *
        In other words: He doesn't need to be smart he just needs to know a lot of stupid people.
        • by leptons ( 891340 )
          Apparently he knew that albatross Meg Whitman. I'm not sure why those two thought they could pull this off.
    • by Dunbal ( 464142 ) *
      Yep, and now he wants to see who is stupid enough to pay cash for this money pit. Dot com 2.0 is here to stay, apparently. That's what happens when there's too much money. People start acting foolish with it.
    • by tlhIngan ( 30335 )

      The Quibi founder, what's his name .. .Jeffrey Katzenburger Ratzenbun or something, is a genius. I mean, he had a pathetic unworkable obvious-bad idea and yet they managed to raise a billion dollars from his Hollywood buddies. He even got Goldman Sachs and JPMorgan Chase to invest.

      Worked for WeWork. CEO may have changed, but the old CEO still charges WeWork for his overpriced real estate. So he may not be CEO anymore but he's still funneling investor money to himself, and still makes out like a bandit. Espe

  • by AlanObject ( 3603453 ) on Monday September 21, 2020 @08:34PM (#60530068)

    In my experience 99 out of 100 VC-backed boards would definitely take an exit at this stage even though it is possible that you could get 50x whatever the deal is now down the road. This is a chancy business in a dicey economy.

    No doubt when they started they thought that Trump was going to usher in a new golden age of the economy but it doesn't look that way now. Or maybe they think Biden is going to ruin everything by raising taxes.

    Thing is I just don't see what great valuation they can get at this stage.

    • by SuperKendall ( 25149 ) on Monday September 21, 2020 @09:02PM (#60530168)

      No doubt when they started they thought that Trump was going to usher in a new golden age of the economy

      That happened last year, when Quibi started, the economy was great at that point. But every single person in America could have been sitting in solid gold houses studded with diamonds, and Quibi still would have died.

      In fact I firmly believe that because so many people were at home bored, it probably tripled whatever traffic Quibi would have had if there had been no pandemic and the economy were still blazing, instead of business in city downtown districts!

  • They better be seeing themselves as "pretty light" if they hope to attract any buyers.

  • by Kohath ( 38547 ) on Monday September 21, 2020 @09:32PM (#60530244)

    I can't believe it took that long. It's amazing it launched at all.

    What does it take to convince yourself that people will pay a monthly subscription fee (!) to watch 10 minute video programming on their phone? Are the creators of Quibi really that alienated from humanity?

    • It wasn't so much 10 minute programs as it was series shown in 10 minute chunks, with the added bonus that you could flip your phone 90 degrees and see a bastardized version of what the director originally intended (I wasted a few days of my life writing code for my employer to support that silly feature). Plus, as I recall, you could only use it on phones through their app, not through a regular computer. Pandemic or no pandemic, I think it was doomed to fail.
  • I'm also sick of seeing qubi ads on YouTube, I hope they crash and burn

  • Opinion (Score:4, Informative)

    by ElizabethGreene ( 1185405 ) on Monday September 21, 2020 @11:35PM (#60530518)

    For those that haven't dug in on this, it's a streaming service founded by people that are computer illiterate. The episodes are super short, 10 minutes, and can only be streamed to mobile devices. No PCs, No SmartTVs.

    The production value of the one show I've seen was fantastic, but it's an extremely hard sell for me to pay for a tiny catalog of movie shorts that I have to watch it on my phone.

    Their valuation is tough because they get a studio to invest $x and in exchange they agree to buy $x content. They are pretty short on free cashflow. The bazillion dollar question is "What is their end-of-free-trial conversion rate?"

    • by leonbev ( 111395 )

      I wasn't all that impressed with what I saw on Quibi, anyway. It felt like a subscription version of YouTube, honestly.

      It probably makes for an attractive buyout target, since someone can get a ton of content on the cheap. I could see something like "Chrissy's Court" being popular on Netflix if they strung a few episodes into a 30-minute program and made a short "season" out of that.

  • Companies in short bits, get 'em now.

  • ...that they'd try to sell.
    Will be more surprised if anyone will buy it, for really any serious amount of money.

Business is a good game -- lots of competition and minimum of rules. You keep score with money. -- Nolan Bushnell, founder of Atari

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