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Cellphones Advertising The Almighty Buck United States Technology

Americans Are Making Phone Farms To Scam Free Money From Advertisers (vice.com) 94

An anonymous reader quotes a report from Motherboard: Netflix thought I was four different people. I was being paid through an app to watch its trailers over and over again, racking up digital points I could eventually trade for Amazon gift cards or real cash. But rather than just use my own phone, I bought four Android devices to churn through the trailers simultaneously, bringing in more money. I made a small "phone farm," able to fabricate engagement with advertisements and programs from companies like Netflix, as well as video game trailers, celebrity gossip shows, and sports too. No one was really watching the trailers, but Netflix didn't need to know that. The goal was to passively run these phones 24/7, with each collecting a fraction of a penny for each ad they "watched."

Hobbyists and those looking to make a bit of money across the U.S. have been doing the same, buying dozens or hundreds of phones to generate revenue so they can afford some extra household goods, cover a bill, buy a case of beer, or earn more income without driving for Uber or delivering for Grubhub. The farms are similar to those found overseas, often in China, where rows and rows of phones click and scroll through social media or other apps to simulate the engagement of a real human. Every few months, a video of these Chinese farms goes viral, but in bedroom cupboards, stacks in corners of living rooms, or custom setups in their garage, American phone farmers are doing a similar thing, albeit on a smaller scale. Motherboard spoke to eight people who run farms of various sizes, most of whom are located in the U.S.

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Americans Are Making Phone Farms To Scam Free Money From Advertisers

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  • Comment removed (Score:5, Insightful)

    by account_deleted ( 4530225 ) on Thursday August 01, 2019 @05:44PM (#59025724)
    Comment removed based on user account deletion
    • reminds me of alladvantage back in the day. install a browser bar, get paid a small amount to surf.

      with some crafty 3rd party plugins it became possible to install 15/20 of these bars.

    • If the phones are being used to watch porn, does that make it a SEX FARM?
    • Now that it has been posted here, I expect that source of revenue will dry up quick. Why can't people keep their damn fool mouths shut?

      Because people committing fraud is interesting?

      • Re: (Score:2, Insightful)

        by Anonymous Coward

        Because people committing fraud is interesting?

        Yes, of course it is. That's a silly question.

        It has been a long tradition to keep track of how these companies break the law, or buy laws to make their immoral actions legal, followed by people finding ways to carry out morally right actions that used to be illegal in a legal way, or finding new not-yet-illegal ways to behave morally.

        Looking at your posting history, there are plenty of articles relating to people and companies committing fraud you have posted on, and at least two I checked were not you c

    • Not to worry, when I first heard of this a few years ago I was already late to the party, the golden age of phone farming is but a distant memory.

    • by Anonymous Coward

      If this can convince the companies who invest in advertising that they are just wasting their money it could lead to less add in the world. This would make it a better place.

    • by fermion ( 181285 )
      Depends if anyone can turn a profit. Four phones for free with contract Is 100 a month. Four phones unlocked is around 100dollars.
  • Energy efficiency? (Score:5, Insightful)

    by guruevi ( 827432 ) on Thursday August 01, 2019 @05:46PM (#59025730)

    Presumably it costs more to watch the ads than they're actually worth. It costs pennies to show an ad, time alone costs more. Unless these ads are insanely expensive per view I don't see where it makes money.

  • by Anonymous Coward on Thursday August 01, 2019 @05:52PM (#59025774)

    In 1999 you could download browser toolbar called 'Alladvantage' that paid you to browse the internet with it running. There was a program called fakesurfer that would cycle through websites and move the mouse around. I made like $500 running it when I was away from the computer before they issued an update that detected that kind of thing.

  • I do it through VMs running Android with Google Voice numbers. No need for physical phones. I make a bit extra on top of my $50,000 I make in IT in San Jose.

  • I bet by next week California will decalare that these people are actually employees of the marketing companies providing the payment, and as such they should be making minimum wage and get free health insurance and avocados and whatever else California does. And then the week after they'll be fined for the pollution generated by running so many cell phones.
  • I have to wonder if these people are actually making money. I mean, the guy in the summary "bought four Android devices" to do this - has he even covered that expense? What about the cost of the electricity used by the devices? And did they have to change phone plans to accommodate the extra bandwidth being used?

    People sometimes work stupidly hard for the purpose of avoiding work... I'd also offer the corollary people sometimes spend lots of money for the purpose of making a smaller amount of money.

    • by Anonymous Coward

      You clearly don't understand how this would work. That is why you are not making any money from it. You can buy 4 of reasonably recent phones on ebay for $50 and you don't need to pay for service. If you want a number you can get H20 wireless sim card for almost nothing and activate it. You will have a working phone for under $20 with the phone number. Then you can use wifi and plug the phones into charger and leave them plugged in. Install automation software and off you go. In fact android provides click

  • To study the emotions of the person watching the trailer. And to ensure that there is a person there.

    There is no escape from AI.

  • by grep -v '.*' * ( 780312 ) on Thursday August 01, 2019 @07:44PM (#59026238)

    The goal was to passively run these phones 24/7

    Yeah. If anyone bothered to check, you'd KNOW that something wasn't right.

    Years ago I read an article about Germany. They were promoting and subsiding solar energy to bootstrap it, fine. But they ran across one company they were paying that was producing solar power at night. They went out to see how this amazing feat was being done just to find running diesel generators. Not quite what they had in mind.

  • Also means hundreds of radio devices transmitting at the same time within the same smallish area.
    It's smart from the health point of view!

  • If the app hosting your advertisement immediately gets defocused, shut down, and also possibly uninstalled, the impression is legit. Otherwise, it's just a parasite running a phone farm.

  • I don't understand why an entire industry can get one thing so drastically wrong for such long time - people don't want to be advertised to, and any kind of engagement is likely fake.

    If your business is paying for online advertising and it is not restricted to ads directly in the search engine, then your engagement numbers are fully fictional.

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