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Cellphones Communications The Almighty Buck Technology

Sprint Follows Rivals By Complicating Its Unlimited Mobile Data Plans (fortune.com) 55

Sprint on Thursday unveiled a new, more complicated lineup of unlimited mobile data plans. Sprint goes from having one plan starting at $60 per month to four different options costing $50 to $70 a month. "The main price hike hits customers who want to watch streaming video at HD quality instead of being reduced to DVD quality," reports Fortune. From the report: A new "Unlimited Plus" plan most resembles the carrier's current one, with subscribers allowed to use up to 15 GB monthly before experiencing slowed download speeds, receiving HD-quality streaming video, and getting free Hulu and Tidal subscriptions. It costs $70 for one line, rising to $180 for four lines. But Sprint also added a "limited time" promotion that cuts the price to $50 to $100 per month for customers who buy a new phone or bring their own device. A cheaper "unlimited basic" plan, starting at $60 for one line and up to $140 for four lines, slows downloads to 3G speeds after just 500 MB, downgrades streaming to DVD-quality, and offers just a Hulu subscription, but no Tidal account.

Although consumers no longer get cut off or have to pay expensive overage charges when they run through a monthly data allowance, they face an increasing array of restrictions and conditions on all but the most expensive unlimited plans, including slowed download speeds. Sprint's four-page press release announcing the new plans included 11 footnotes, signaling just how complicated they are.

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Sprint Follows Rivals By Complicating Its Unlimited Mobile Data Plans

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  • T-Mobile (Score:5, Interesting)

    by 110010001000 ( 697113 ) on Thursday July 12, 2018 @09:30PM (#56938322) Homepage Journal
    T-Mobile ONE is the best plan in the US currently. Bar none. Unlimited everything and $60 a month and includes Netflix.
    • T-Mobile ONE is the best plan in the US currently. Bar none.

      My problem is that it doesn't work anywhere. Their coverage is garbage compared to Verizon. I really despise Verizon, but I'm going to have to switch to them if I want to even get texts where I'm living now.

      • by torkus ( 1133985 )

        You're the exception, not the norm.

        Mind you, TMO has greatly expanded coverage using new (to them) spectrum in the last few years. Older phones that don't support those bands won't see the coverage changes.

      • My problem is that it doesn't work anywhere. Their coverage is garbage compared to Verizon. I really despise Verizon, but I'm going to have to switch to them if I want to even get texts where I'm living now.

        I think you probably meant it doesn't work everywhere. But seriously, it's gotten much, much better. I'm on MetroPCS (same network), paying $90 for three lines, unlimited. I don't care about 480P video streaming since I rarely sit down and watch video on my phone, and when I do, it's typically in an office or at home where I have WiFi so it's not throttled down. In the last two years I've had phones on both AT&T and Verizon, and this is absolutely "good enough" coverage. With their recent network overha

    • How is this different from the Sprint plan? Sprint offers the same unlimited for $60/mo + Hulu instead of Netflix. T-Mobile limits their ONE plan after 50Gb/mo just like Sprint and offers 3 other unlimited plans to include the "One Plus" with HD vid for $70/mo.
  • Comment removed (Score:4, Insightful)

    by account_deleted ( 4530225 ) on Thursday July 12, 2018 @09:39PM (#56938380)
    Comment removed based on user account deletion
    • by Anonymous Coward
      Well T-Mobile is buying them...
    • Cockroaches are remarkably successful.

      It wasn't their looks that made parasites ugly, he realised, so much as their enthusiasm... - `Hotwire', Simon Ings

    • by eepok ( 545733 )

      Customer service. I've rarely had an issue with Sprint, but whenever I've sent in some feedback, they've given me a month of free service. When there has been an issue, they've found a solution AND checked up with the results. Example: I moved to a new area last year. Plenty of AT&T and Verizon coverage but very lacking in Sprint coverage in my home. I asked if they have plans to expand. They said they didn't, but were looking for people to test out a new program. This is the program: https://www.cnet.c [cnet.com]

  • by markdavis ( 642305 ) on Thursday July 12, 2018 @10:08PM (#56938502)

    >"The main price hike hits customers who want to watch streaming video at HD quality instead of being reduced to DVD quality,

    I must be in a tiny, tiny, tiny minority. I have never watched much "streaming video" on my phones, other than the occasional YouTube video here and there. And usually on WiFi. Why would anyone give a damn what resolution over "DVD quality" they are watching on a tiny 5 inch screen?

    Anyway, I can certainly understand WHY mobile carriers want to limit resolution and bitrate of video, since video uses TONS AND TONS more data than anything else you could do on a phone. Still, the word "unlimited" is now so abused, probably making it second place only to the word "free" (which is almost totally meaningless now).

    As an aside, still very happy with T-Mobile. Simple plans, cheap, great coverage, fantastic customer service, convenient and helpful people at the numerous stores around here, no problems with the technology. Was with Sprint for a very long time (17 years?) before switching 4 years ago. Sprint had constant technological problems- messed up towers, repeating and lost or delayed text messages, disconnected calls, activating phones was a nightmare of frustration, data so slow I couldn't hardly do anything much of the time in half the places I went, bad customer service (over and over), few stores and with tremendously long waits, numerous billing issues, whew. I hope this merger doesn't contaminate/degrade the T-Mobile experience. Some things I want to leave in the past.

    • I'm with you on the streaming video thing.
      Why would anyone want to watch Netflix on such a tiny screen? People are weird. (Not you of course).
    • > I have never watched much "streaming video" on my phones, other than the occasional YouTube video here and there. And usually on WiFi. Why would anyone give a damn what resolution over ""DVD quality" they are watching on a tiny 5 inch screen?

      Sam's here. What TV and movies I watch, I watch at home, using a home connection. Are people using their phone as their *only* connection, with no home internet or TV service? That's a pretty inefficient / silly use the technology - fiber or coax has a lot more b

      • I'd probably watch more videos (youtube included) in my car if there wasn't a 1-2 second delay of audio versus the video. It's annoying.

        That said, on trips or times I bring my headset, I watch videos on my phone. I usually downgrade to 480 tops if I have a slow connection as I don't really care if it's HD vs SD. That said, I can definitely tell the difference in quality on my 5.5 inch screen

  • by Anonymous Coward

    Why would you ever watch video on mobile data?

  • Who cares (Score:3, Insightful)

    by Anonymous Coward on Thursday July 12, 2018 @11:55PM (#56938850)

    Being alive/conscious and paying attention to my surroundings and doing stuff is so boring, I must be entertained at all times. I must be spoon-fed a constant stream of vapid garbage video, even if I have to ruin my eyes watching it on a dinky little phone screen. I can't just, you know, do something else. Life is meaningless outside of watching video.

  • I signed on to Sprint for a 20GB Family plan. With a special promotion of an additional 20GB of data. That's 40GB on my plan. We have had up to 5 lines on our plan and never got close to 40GB per month. Sprint kept offering "Unlimited" plans to me at varying prices but I always say, "Thanks, but no". I bypassed the "Unlimited" trap and have a defined 40GB. Sprint works well for me -- more data than Unlimited and at a fixed rate. Hopefully, T-Mobile will make Sprint even better. I initially picked Sp
  • by presidenteloco ( 659168 ) on Friday July 13, 2018 @12:22AM (#56938946)

    Orwellian f^cking language. Why is this even legal?

  • Google Fi
    • I looked at it. It costs more than my legacy tmobile family plan with unlimited data (including HD).

      It looks like it costs more than the non legacy plans too depending on usage.

      • by nasch ( 598556 )

        Usage is key. It's cheap if you don't use much data, but you pay for every megabyte used. Heavy data users are probably better off somewhere else.

  • Won't be long until they start doing this with the regular internet too.
  • by Anonymous Coward

    The price rises mark the end of net neutrality. Data costs will first rise. Selected streaming packages will be sold as channels with free data. Use of selected partner marketing tools such as search engines will be free of charge for data. Consumer looses as usual.

  • Sprint is desperate for customers. I took advantage of their "switch to Sprint for a year for free plan" and moved my family to Sprint in such a debacle that I wrote about it online, and it got their CEO's attention, a personal e-mail, then his executive services team involved to fix my account.

    https://www.reddit.com/r/Sprin... [reddit.com]

    I'm currently four months into my free year, and when it's over, I'll be switching to Verizon, simply for the fact that Sprint has shitty coverage. There's a tower 3 miles from my h

  • I do not think it means what you think it means.

He has not acquired a fortune; the fortune has acquired him. -- Bion

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