An anonymous reader shares a report: Despite being relatively easy, Apple keeps ignoring requests to enable a feature called Advanced Mobile Location (AML) in iOS. Enabling AML would give emergency services extremely accurate locations of emergency calls made from iPhones, dramatically decreasing response time. As we have covered before, Google's successful implementation of AML for Android is already saving lives. But where Android users have become safer, iPhone owners have been left behind. The European Emergency Number Association (EENA), the organization behind implementing AML for emergency services, released a statement today that pleads Apple to consider the safety of its customers and participate in the program: "As AML is being deployed in more and more countries, iPhone users are put at a disadvantage compared to Android users in the scenario that matters most: An emergency. EENA calls on Apple to integrate Advanced Mobile Location in their smartphones for the safety of their customers." Why is AML so important? Majority of emergency calls today are made from cellphones, which has made location pinging increasingly more important for emergency services. There are many emergency apps and features in development, but AML's strength is that it doesn't require anything from the user -- no downloads and no forethought: The process is completely automated. With AML, smartphones running supporting operating systems will recognize when emergency calls are being made and turn on GNSS (global navigation satellite system) and Wi-Fi. The phone then automatically sends an SMS to emergency services, detailing the location of the caller. AML is up to 4,000 times more accurate than the current systems -- pinpointing phones down from an entire city to a room in an apartment. "In the past months, EENA has been travelling around Europe to raise awareness of AML in as many countries as possible. All these meetings brought up a recurring question that EENA had to reply to: 'So, what about Apple?'" reads EENA's statement.