With the Surface Pro, Microsoft Is Trying To Recreate the PC Market

An anonymous reader writes "An opinion piece at ReadWriteWeb makes an interesting suggestion: Microsoft's efforts in the tablet market aren't aimed at competing with the iPad or any of the Android tablets, but rather inventing a new facet of the PC market — one Microsoft alone is targeting. Quoting: 'Microsoft wants everyone to think the Surface Pro 3 is a tablet, but its pricing gives the game away. Microsoft wants to recreate the lucrative PC market that made the company billions of dollars by repackaging a PC into tablet clothing and then hammering away at the Surface product line until everybody believes that PCs never really went anywhere, they just got a touchscreen and a cellular connection.' This is also supported by the lack of a smaller Surface tablet, which many analysts were predicting before this week's press conference. Microsoft is clearly not pursuing the tablet-for-everyone approach, but instead focusing on users who want productivity out of their mobile computing device. The Surface Pros are expensive, but Microsoft is hoping people will balance that cost against the cost of a work laptop plus a personal tablet."

Re: A camal is a horse designed by committee...

[Anonymous Coward]

A camal is a word used by illiterates like you

Re:Surface: the only Hope

[Anonymous Coward]

I plan on getting a 3 and giving either my girlfriend or my dad my original.

Why do you hate them so much?

Re:Go die

[njnnja]

The aqueduct?

Bravo Microsoft ! Apple iOS is a TOY

[Latinhypercube]

Great to see Microsoft coming back, I'm sure Balmer leaving helped immensely. To all the U.S. consumers who don't 'get' why microsoft have made another great computer, go play candy crush on your toy computer. Apple is no longer about computing, they are about consumption and they are aimed at children and housewives. Microsoft is where real work gets done. Where things are actually designed and created, as opposed to bought and played with. The locked prison ecosystem of iOS is a dead end and offers nothing to this economy but a giant bloated Apple sitting on billions of dollars in an offshore bank account (paying no taxes back to the country either). Microsoft built the IT economy. If it had been Apple we would never have had ANY open technologies. I know Microsoft are no angels, but compared to the dead end of Apple and Google they are gods.