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Blackberry Businesses Cellphones

BlackBerry To Allow Rivals To Manage Its Smartphones 43

jfruh (300774) writes "BlackBerry broke its longstanding business model recently by announcing that its BlackBerry Enterprise Service 10 management platform would be able to manage not just BlackBerry devices, but Android and iOS gadgets as well. Now, in a new announcement, the company is also exploring the flipside of that coin, allowing software from other companies to manage BlackBerry phones. The moves acknowledge a world in which fewer and fewer people are interested in a vertical BlackBerry solution — but also seem to kill the last things that make BlackBerry special."
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BlackBerry To Allow Rivals To Manage Its Smartphones

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  • License the keyboard (Score:5, Interesting)

    by Bill, Shooter of Bul ( 629286 ) on Wednesday May 14, 2014 @10:35AM (#46999017) Journal

    That might produce some additional revenue. They're suing the makers of a look a like solution for the iphone. Why not just take a cut of everyone that wants to do it, and help them do it as well? It might revitalize physical keyboard handsets.

  • by mysidia ( 191772 ) on Wednesday May 14, 2014 @10:36AM (#46999023)

    but also seem to kill the last things that make BlackBerry special.

    You think the competing management platforms driven to be as generic as possible and manage multiple vendors' phones will be "better" at managing BB devices, than their own product?

    I see a few ways this may not hurt BB... (1) It makes their smartphones more attractive, if they will be compatible with customers' existing management solution.

    (2) Potential licensing fees from developers of management software for access to SDKs and advanced APIs.

    and (3) They may still provide superior manageability/functionality for their own management platform, by using undocumented APIs, or by introducing new APIs to their devices and management platform simultaneously --- so they always leverage new management and security features first..

  • by LordLimecat ( 1103839 ) on Wednesday May 14, 2014 @11:01AM (#46999207)

    BES was always finicky, but generally issues I recall seeing tended to be self inflicted. Im not sure what you mean by "they changed cryptography keys"-- the entire point of the BES is that the company alone holds the per-device keys, and if they change its because someone did something with their profile.

    Calling BES awful when there basically werent any viable competitors for ~10 years is a bit ridiculous. Sure there was activesync, but that was even more finicky and screwed up, and until recently (last ~5 years) anything else was just a nightmare to manage. Anyone ever have the joy of trying to get an iPhone 3 hooked up to a server with a self-signed cert?

"Even if you're on the right track, you'll get run over if you just sit there." -- Will Rogers