Nerval's Lobster writes "Research In Motion has whipped the curtain back from BlackBerry 10. The revamped operating system is widely perceived as RIM's best chance at staying relevant in a smartphone market dominated by Google Android and Apple's iOS. Once a significant player in mobility, RIM watched its earnings and market-share crumble over the past few years. BlackBerry 10 abandons the longtime BlackBerry user interface, centered on grids of icons, in favor of one built on the same QNX technology that powers RIM's PlayBook tablet. The BlackBerry 10 home-screen offers 'live tiles' that dynamically refresh with updated information, and RIM is playing up how users can move between apps and alerts by swiping and flicking the screen. Other features include BlackBerry Balance, which divides the 'personal' and 'corporate' sides of the phone, as well as an updated BlackBerry Messenger. More details in the article." RIM also announced they are rebranding themselves as BlackBerry. If you like pictures, omfglearntoplay sent in an article that delivers. Gimmicks of the launch include hiring Alicia Keys as their "Global Creative Director."