Hugh Pickens writes "Megan Garber writes that wireless routers have become the lawn signs of the digital age, particularly in large apartment buildings, where almost every unit has a unique Wi-Fi network that will be detected in turn by all the other unique Wi-Fi networks. SSIDs can be a cheeky, geeky way to broadcast messages to your immediate neighbors. Most of us keep it simple with '275_Elm_Street,' 'Apt23,' or 'my_network,' but some get more creative with names like: 'Apt112IHaveYourMail,' 'PrettyFlyForAWiFi,' or 'WeCanHearYouHavingSex' — a great way to freak out your annoying neighbors without hiding in their bushes or peeping in their windows late at night. Now the team at OpenSignalMaps, which maintains a database of geolocated Wi-Fi access points, analyzed the data they've collected about wireless routers to see whether Wi-Fi names are 'being used to fly political colors' and have found, globally, 1,140 results for 'Obama' and an additional six for 'Romney' — an indication not necessarily of Romney's popularity relative to the president's, but of the attention that four years as president can confer. 'There's something uniquely contemporary and incredibly old-school about that kind of broadcasting: It's messaging meant only for your immediate neighbors,' writes Garber. 'The politicized network names are like lawn signs for people who don't have lawns.'"
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