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Blackberry Cellphones Operating Systems

BlackBerry 10 Unveiled 185

arcite writes "Research in Motion Ltd's new CEO, Thorsten Heins, unveiled BlackBerry 10 in Florida today. Will new features such as a virtual keyboard that learns from typing behavior and a camera that easily focuses on faces be enough to scrape back precious market share (which could possibly fall to 5%) from the likes of Apple and Android? With no physical device yet revealed and a release date ranging anywhere from August to October, it will be an uphill battle." Engadget had some brief hands-on time with a dev Alpha. It seems RIM is trying to jumpstart app development through its App Generator and financial incentives.
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BlackBerry 10 Unveiled

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  • by wanderfowl ( 2534492 ) on Tuesday May 01, 2012 @03:49PM (#39860949)

    It's not unreasonable to say that at this point, most people who want smartphones and would be in their market have purchased one, and many are one or two years away from being able to by a Blackberry 10 device anyways.

    Many people have already become involved in a non-RIM ecosystem (iOS, WM, or Android), and ecosystem inertia is a huge factor. The sunk cost in buying the compliment of apps one wants or needs is huge, and makes people very reluctant to "try something new" for a phone. At best, I think RIM is competing to keep the people who use Blackberries now, and haven't yet moved to another system. Which is good, but not ultimately sustainable, and is aiming for reduced shrinkage rather than actual growth.

    They can lure developers, but all that that does it make it hurt less for users to switch to Blackberry (because they'll still never compete with Apple or Android in app variety). They could lure consumers with pricing, but for most people, any ecosystem switch has a $100+ app re-purchase penalty, not to mention the apps that simply can't be purchased at all and the time it would take to move over.

    Simply put, the only thing (I think) that can save RIM would be something revolutionary. Some feature, certification, approach, or situation that makes people say "You know what, screw the apps, screw the extra time and money, I want THAT, and I'll do what it takes to get it."

    I don't see that having happened here, sorry, RIM, but the writing's on the wall.

In seeking the unattainable, simplicity only gets in the way. -- Epigrams in Programming, ACM SIGPLAN Sept. 1982