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RIM To Offer Multiplatform Device Management 55

Aryden sends this quote from an IDG News report: "Research In Motion is taking on mobile device management for Android and Apple iOS devices as well as its own products, introducing the BlackBerry Mobile Fusion product, on Tuesday. BlackBerry Mobile Fusion is designed to simplify the management of phones and tablets that run RIM's current BlackBerry OS and the emerging BBX platform, which is based on the QNX software that currently powers RIM's PlayBook tablet. But Mobile Fusion will also manage devices using the two biggest mobile OSs, Android and iOS."
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RIM To Offer Multiplatform Device Management

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  • by bananaquackmoo ( 1204116 ) on Tuesday November 29, 2011 @05:08PM (#38206880)
    Because you can manage multiple platforms from one place knowing one set of rules? I thought that would be obvious...
  • by schnell ( 163007 ) <me.schnell@net> on Tuesday November 29, 2011 @07:40PM (#38208722) Homepage

    At some point, someone in an MDM-using company is likely to notice that all their users have transitioned to iPhones and Droids and will wonder why they're paying for both Exchange and the RIM software which does mostly just the same thing.

    Exchange and MDM systems like BlackBerry BES, Good For Enterprise etc. only "do the same thing" if all you care about is basics like push e-mail and passwords/locking. Any company that takes mobile device management seriously (e.g. device application restrictions, e-mail/URL filtering, etc.) will always need more than the basic Exchange functionality. So they are always going to have Exchange PLUS *some* MDM system, but what they won't want to have is Exchange + BES + some other MDM for all the other devices. Since today BES only works with BlackBerries and those other MDM systems work with all the other devices, companies are forced to either support two or choose between them. This is a smart move for RIM, given that those companies might end up ditching BlackBerries so they don't have to pay for two MDM systems and now they can have one MDM system that will work for all devices.

Logic is the chastity belt of the mind!