Adobe's CTO Pitches 'Apps Near You' Concept

angry tapir writes "Next-generation applications will be location-specific, offering users information and features related to where they are at any given moment, Adobe Systems CTO Kevin Lynch, said at the Open Mobile Summit conference. 'Apps near you,' as he called the idea, would pop up on mobile screens when a user is close to a specific location. Lynch showed the example of someone with a Samsung tablet visiting a museum and being able to download a guide application."

Ad near you

[AHuxley]

From flash ads on browsers, Adobe offers a vision of you walking and an ad ringing you every 50 ft.
Thank you Adobe for this great IT innovation. Now we have to wait for a another smart Russian to offer tools to remove your pre installed "Kevin"ware from our telco locked phones.

Re:What's new

[alostpacket]

It's interesting to me how much location-aware and social are being pushed out as features for users. Interesting in that it seems to me like very little value is being created for the user. Maybe it's just me, but social and locatioan aware stuff seems so lacking in innovation despite being billed as such. I'm honestly not sure why I should +1 something for Google, or "Like" something for Facebook, or "check in" to foursquare. And I feel like it's hurting real innovation. As an example: I've been waiting for Google Maps to be able to save the route I chose on the desktop Maps and sync it with Android for two years-ish, but with every update all I see is "new Latitude features!" And this is far from just a Google thing, I'm sure someone could find examples of Apple/MS/Facebook/HP/Whoever doing the same things.

So, I dunno. Is this just clueless middle/upper managment seeing dollar signs in buzzwords? Will this social/location bubble pop like the tech bubble did? Or am I just not seeing the innovation happening behind, or in spite of, the hype?