ITU Softens On the Definition of 4G Mobile

alphadogg writes "After setting off a marketing free-for-all by effectively declaring that only future versions of LTE and WiMax will be 4G, the International Telecommunication Union appears to have opened its doors and let the party come inside. In October, the global standards group declared that after long study, it had determined which technologies truly qualified for its IMT-Advanced label, sometimes called 4G (fourth-generation). Only two systems made the list: LTE-Advanced, an emerging version of Long-Term Evolution technology, and WirelessMAN-Advanced, the next version of WiMax, also called WiMax 2. Neither is commercially available yet. Stripping the official 4G title from current LTE and WiMax, which both had claimed it, was the perfect foil for T-Mobile USA to wholeheartedly advertise its HSPA+ (High-Speed Packet Access) network as 4G. But in a recent press release about the opening of the ITU World Radiocommunication Seminar 2010, the august United Nations-affiliated agency appears to have caved in."

I'll have a go at it...

[mevets]

Technological innovation in the mobile space has been swept aside by marketting innovation.

The mobile tech formerly known as 4G

[noidentity]

All this activity over the definition of 4G? It's kind of interesting, because it so clearly shows the standard marketing activity of taking a word that evokes a feeling in people, and connecting that with some product. Here, 4G apparently evokes the feeling of "best phone technology", and it's a mad scramble to have particular technologies labeled with the term, so that people will feel it's the best phone technology (why? because it says so!). What does the term actually mean? Apprently very little, beyond being a historical artifact of this silly activity.

Re:I'll have a go at it...

[Korin43]

But then they'd have to admit that 4G and 3G are sometimes exactly the same.