Reddit is reportedly launching native promoted posts for its mobile apps. "The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all platforms," reports Marketing Land. "Logged-in app users also spend 30 percent more time per day than users who log in from desktop, and 80 percent of app users don't access Reddit on desktop, according to the company." From the report: In-app promoted posts will have all the elements of a standard Reddit post, including upvotes, downvotes and comment threads. The native mobile ads will also include comments, which was not possible before on the mobile ads. Native promoted posts will be available on iOS starting Monday, March 19, and will roll out to Android in the coming weeks.
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