Advertising

For Under $1,000, Mobile Ads Can Track Your Location (mashable.com) 52

"Researchers were able to use GPS data from an ad network to track a user to their actual location, and trace movements through town," writes phantomfive. Mashable reports: The idea is straightforward: Associate a series of ads with a specific individual as well as predetermined GPS coordinates. When those ads are served to a smartphone app, you know where that individual has been... It's a surprisingly simple technique, and the researchers say you can pull it off for "$1,000 or less." The relatively low cost means that digitally tracking a target in this manner isn't just for corporations, governments, or criminal enterprises. Rather, the stalker next door can have a go at it as well... Refusing to click on the popups isn't enough, as the person being surveilled doesn't need to do so for this to work -- simply being served the advertisements is all it takes.
It's "an industry-wide issue," according to the researchers, while Mashable labels it "digital surveillance, made available to any and all with money on hand, brought to the masses by your friendly neighborhood Silicon Valley disrupters."
Desktops (Apple)

Tim Cook Confirms the Mac Mini Isn't Dead (macrumors.com) 191

Apple has refreshed just about every Mac product within the last couple of years -- except for the Mac Mini. Naturally, this has left many analysts questioning whether or not the company would be phasing out the Mini to focus more on its mobile devices. A MacRumors reader decided to email Apple CEO Tim Cook to get an update on the Mac mini and he received a response. Cook said it was "not time to share any details," but he confirmed that the Mac mini will be an important part of the company's product lineup in the future. MacRumors reports: Cook's response echoes a similar statement from Apple marketing chief Phil Schiller, who commented on the Mac mini when Apple's plans for a new Mac Pro were unveiled. "The Mac mini is an important product in our lineup and we weren't bringing it up because it's more of a mix of consumer with some pro use," he said. Positioned as a "bring your own peripherals" machine that comes without a mouse, keyboard, or display, the Mac mini is Apple's most affordable desktop machine. The current version is woefully outdated though, and continues to use Haswell processors and integrated Intel HD 5000/Intel Iris Graphics. It's not clear when Apple will introduce a new Mac mini, and aside from a single rumor hinting at a new high-end Mac mini with a redesign that "won't be so mini anymore," we've heard no rumors about work on a possible Mac mini refresh.

Slashdot Top Deals