Apple is officially launching its so-called "nutrition label" privacy disclosures for all iOS device owners running the latest version of iOS 14. The Verge reports: Apple says the new labels will be required for apps on all of its platforms -- that includes iOS, iPadOS, macOS, watchOS, and tvOS -- and they will have to be up to date and accurate every time a developer submits a new update. Apple is also holding itself to the same standard, something the company clarified last week when Facebook-owned WhatsApp criticized the company for an apparent inconsistency in its requirements, before Apple said it, too, will provide labels for all its own software. The company's own first-party apps will all have the same disclosures on their App Store product pages. In the event an app doesn't have an App Store product page because it cannot be removed, like the Messages app, Apple says it will be providing privacy label information on the web. Every piece of software on the App Store will also have its privacy label viewable on the web, too.

As for how the labels are structured, Apple has broken down data collection into three categories: "data used to track you," "data linked to you," and "data not linked to you." Tracking in this context means the app developer is linking data from the app -- like personal information, or data collected from your device, such as location data -- with other data from other companies' apps or websites for the purpose of targeted advertising or some other ad-related metric. Apple says it's also using the term tracking here to mean sharing user or device information with companies that sell it, like data brokers.

The "data linked to you" portion of the label is any data that can be used to identify you. That means data gleaned from using the app or having an account with the service or platform, and any data pulled from the device itself that could be used to create a profile for advertising purposes. "Data not linked to you" is the portion of the privacy label that clarifies when certain data types, like location data or browsing history, are not being linked to you in any identifiable fashion. Apple has specific, developer-focused information on the new labels at its developer portal page, with more general information available on the consumer-facing page.

Big tech firms such as Google and Facebook will face fines of up to 6% of turnover if they do not do more to tackle illegal content and reveal more about advertising on their platforms under draft European Union rules. Reuters reports: The EU's tough line, which is due to be announced next week, comes amid growing regulatory scrutiny worldwide of tech giants and their control of data and access to their platforms. EU digital chief Thierry Breton, who has stressed that large companies should bear more responsibility, will present the draft rules known as the Digital Services Act (DSA) on Dec. 15.

The Commission document on the DSA seen by Reuters defines very large online platforms as those with more than 45 million users, equivalent to 10% of the EU population. Additional obligations imposed on very large platforms are necessary to address public policy concerns and the systemic risks posed by their services, the document said. The tech giants will have to do more to tackle illegal content such as hate speech and child sexual abuse material, misuse of their platforms that impinges on fundamental rights and intentional manipulation of platforms, such as using bots to influence elections and public health. The companies will be required to publish details of their online advertisers and show the parameters used by their algorithms to suggest and rank information. Independent auditors will monitor compliance, with EU countries enforcing the rules.

There's a zany twist at the end, because "This year more than ever, we felt that it was important to give people a little lift, to remind them that while we are facing a lot of challenges, there are many ways we can connect, be productive and enjoy the time we have at home," Microsoft's VP of brand, advertising, and research told Adweek.

But long-time Slashdot reader theodp shares a different opinion: While Adweek finds it "heartwarming", Windows Central's Sean Endicott writes that Microsoft's "Find Your Joy" holiday ad "just left me feeling sad."

After lock-downed family members immersed in Microsoft Halo, Teams, Minecraft, and Flight Simulator ignore the family dog, the pooch drifts off to sleep and dreams about being able to use the Microsoft products with fellow canines, including fetching a live grenade in Halo. The ad concludes with the line "This holiday, find your joy." Endicott does not approve: "I expected the ad to end with one of the people playing with the dog or at least cuddling it as it fell asleep. So much for that... Maybe this fictional family does that after the ad finishes, but Microsoft doesn't show it. And that's a real bummer."
Adweek points out that in Minecraft's Marketplace, Microsoft is also giving away a free "dogtopia" inspired by the ad (including bacon rollercoasters), while the vintage airplane will appear in Microsoft Flight Simulator, and custom backgrounds from the ad will be made available in Microsoft Teams.

Because this year more than ever it's important to give people a little lift to remind them that while we're facing a lot of challenges there's many ways we can connect, be productive and enjoy the time we have at home...

"This week's Freakonomics podcast goes into depth at asking if digital advertising actually works," writes Slashdot reader Thelasko: Economist Steve Tadelis [a professor at U.C. Berkeley's business school] was interested in answering that question while working for eBay. So, when eBay, in planning to renegotiate their deal with Bing, turned off their brand-keyword advertising, it created a natural experiment.

TADELIS: "We could measure visits and we could measure purchases and we could see whether there was any drop in clicks and purchases. And — not surprisingly — all the search that was taken away from the ads just ended up coming for free through the organic search. Because right below the ad was the free link to eBay. Once we had those results, I went to the chief financial officer of eBay North America and showed him the analysis, to which he responded, "Okay, you guys were right."

There's a little more to it than that... TADELIS: One of the lessons we learned from the experiments at eBay was that people who never shopped on eBay, they were very much influenced by having eBay ads for non-brand keywords. You know, "guitar, "chair," "studio microphone." And if eBay would be able to better target ads to customers that are not frequent customers, that's where you would get the real bang for the buck.

But the podcast ultimately raises the question whether the $123 billion-a-year digital advertising business has been misguided by bad information. The professor/economist cites the time one of eBay's advertising consultants tried to out-jargon him (after he'd dialed into a call from a landline) by tossing out the phrase "Lagrange multipliers." So, I replied by saying, "Well, we all know that the Lagrange multipliers measure the shadow values of constraints in an optimization problem. So, it would really help me if you explain to me, what is your objective function and what are your constraints?" After a short pause, and this is where I have to take my hat off to the founder of that consulting company, he immediately responded with the only and best answer he could give, which was, "Steve, are you driving now? Because I can't hear you. You're breaking up."

According to The Wall Street Journal, Reddit says it now has 52 million daily users, with daily usage growing 44 percent year over year for October. The Verge reports: The number is small compared to other social media rivals, though. Twitter has 187 million daily users, Snap has 249 million, and Facebook has 1.82 billion. But at their larger sizes, none of those services are seeing daily usage grow as rapidly as Reddit. In their most recent quarters, Twitter reported 29 percent year-over-year growth, Snap reported 18 percent, and Facebook reported 12 percent.

Daily usage of Reddit is being shared for the first time "as a more accurate reflection of our user growth and to be more in-line with industry reporting," the company told the Journal. (It is true that social media companies tend to use daily users as their preferred metric; though Twitter, for instance, only switched away from reporting monthly users because that number was dipping, while daily users was growing.) The other reason for the change was to focus on a number that would better help to grow Reddit's advertising business. Reddit has focused on monthly usage in the past. This time last year, the company said it had 430 million monthly users, with 30 percent year-over-year growth.

Big Tech's legal woes are expected to worsen in the coming weeks as federal and state antitrust authorities prepare to file new lawsuits against Facebook and Alphabet's Google, WSJ reported Monday, citing people familiar with the matter. From the report: The authorities are readying as many as four more cases targeting Google or Facebook by the end of January, these people said, following the Justice Department's antitrust lawsuit against Google last month. Federal and state officials are probing whether the tech giants abused their power in the internet economy-- Google to dominate search and advertising, and Facebook to dominate social media. Google and Facebook have denied doing so, saying they operate in highly competitive markets and that their services, which are mostly free, benefit consumers. If Facebook were to be sued, it would mark the first government antitrust action against the social-media titan in the U.S. Facebook has come under particular criticism from Republicans and Democrats in Congress as well as President-elect Joe Biden over its content-moderation policies. Democrats generally contend the company has been too lax in policing misleading speech, while Republicans say Facebook has sometimes suppressed conservatives. Facebook has said it aims to support free speech while limiting hate speech and other harmful content.

The UK is moving ahead with a plan to regulate big tech, responding to competition concerns over a 'winner takes all' dynamic in digital markets. From a report: It will set up a new Digital Market Unit (DMU) to oversee a "pro-competition" regime for Internet platforms -- including those funded by online advertising, such as Facebook and Google -- the Department of Digital, Culture, Media and Sport (DCMS) announced today. It's moving at a clip -- with the new Unit slated to begin work in April. Although the necessary law to empower the new regulator to make interventions will take longer. The government said it will consult on the Unit's form and function in early 2021 -- and legislate "as soon as parliamentary time allows." A core part of the plan is a new statutory Code of Conduct aimed at giving platform users more choice and third party businesses more power over the intermediaries that host and monetize them. The government suggests the code could require tech giants to allow users to opt out of behavioral advertising entirely -- something Facebook's platform, for example, does not currently allow. It also wants the code to support the sustainability of the news industry by "rebalancing" the relationship between publishers and platform giants, as it puts it.

An anonymous reader quotes a report from Motherboard: The IRS was able to query a database of location data quietly harvested from ordinary smartphone apps over 10,000 times, according to a copy of the contract between IRS and the data provider obtained by Motherboard. The document provides more insight into what exactly the IRS wanted to do with a tool purchased from Venntel, a government contractor that sells clients access to a database of smartphone movements. The Inspector General is currently investigating the IRS for using the data without a warrant to try to track the location of Americans. "This contract makes clear that the IRS intended to use Venntel's spying tool to identify specific smartphone users using data collected by apps and sold onwards to shady data brokers. The IRS would have needed a warrant to obtain this kind of sensitive information from AT&T or Google," Senator Ron Wyden told Motherboard in a statement after reviewing the contract. [...]

One of the new documents says Venntel sources the location information from its "advertising analytics network and other sources." Venntel is a subsidiary of advertising firm Gravy Analytics. The data is "global," according to a document obtained from CBP. Venntel then packages that data into a user interface and sells access to government agencies. A former Venntel worker previously told Motherboard that customers can use the product to search a specific area to see which devices were there, or follow a particular device across time. Venntel provides its own pseudonymous ID to each device, but the former worker said users could try to identify specific people. The new documents say that the IRS' purchase of an annual Venntel subscription granted the agency 12,000 queries of the dataset per year.

"In support of Internal Revenue Service (IRS) Criminal Investigation's (CI) law enforcement investigative mission, the Cyber Crimes Unit (CCU) requires one (1) Venntel Mobile Intelligence web-based subscription," one of the documents reads. "This allows tracing and pattern-of-life analysis on locations of interesting criminal investigations, allowing investigators to trace locations of mobile devices even if a target is using anonymizing technologies like a proxy server, which is common in cyber investigations," it adds.

Apple has slammed Facebook and other internet giants for their ad-targeting practices in response to a letter questioning a decision by the iPhone maker to delay a new privacy feature. From a report: The Cupertino, California-based technology company criticized Facebook's approach to advertising and user tracking, according to a written reply sent to several human rights and privacy organizations, including the Electronic Frontier Foundation and Human Rights Watch: "By contrast, Facebook and others have a very different approach to targeting. Not only do they allow the grouping of users into smaller segments, they use detailed data about online browsing activity to target ads. Facebook executives have made clear their intent is to collect as much data as possible across both first and third party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products."

Apple's letter, reviewed by Bloomberg News, defended the company's decision to delay an iPhone feature that requires users to give explicit permission before letting apps track them for advertising purposes. The enhancement was added as part of the company's iOS 14 operating system in September, but a requirement that all apps use it was delayed until early 2021 after several developers, including Facebook, said the change would hurt their businesses. The human rights and privacy organizations criticized the delay in a letter earlier this year to Apple.

An anonymous reader quotes a report from Business Insider: BuzzFeed is set to acquire HuffPost in a stock deal with Verizon Media, The Wall Street Journal's Benjamin Mullin and Keach Hagey first reported Thursday. Verizon will get a noncontrolling stake in BuzzFeed in return. In addition to the all-stock deal, Verizon is investing cash in BuzzFeed, according to The Journal. As a result of the deal, the two newsrooms will be able to syndicate each other's content and team up for advertising deals. Jonah Peretti, the BuzzFeed founder and CEO and a cofounder of The Huffington Post, will be in charge of the expanded media giant. The two newsrooms will continue to operate as separate entities, the companies said in a press release.

"Verizon Media's strategy has evolved over the past two years to focus on our core strengths -- ads, commerce, content and subscriptions," Verizon Media CEO Guru Gowrappan said in the release. "We've created a powerhouse ecosystem, built on a trusted network, that delivers an end-to-end experience for consumers and advertisers. The partnership with BuzzFeed complements our roadmap while also accelerating our transformation and growth."

Peretti said in the statement: "We're excited about our partnership with Verizon Media, and mutual benefits that will come from syndicating content across each other's properties, collaborating on innovative ad products and the future of commerce, and tapping into the strength and creativity of Verizon Media Immersive. I have vivid memories of growing HuffPost into a major news outlet in its early years, but BuzzFeed is making this acquisition because we believe in the future of HuffPost and the potential it has to continue to define the media landscape for years to come," Peretti said. "With the addition of HuffPost, our media network will have more users, spending significantly more time with our content than any of our peers." Arianna Huffington, the HuffPost founder, tweeted: "So happy to see HuffPost and Buzzfeed coming together 15 years after Jonah Peretti started HuffPost with Kenny Lerer and me. Such exciting news and looking forward to all that's to come!"

An anonymous reader shares a report: Marissa Mayer shoves her iPhone toward her MacBook's webcam until it overwhelms the screen on the Google Meet video call we are sharing. "I admire Apple," she declares. "They are the best at what they do. But the fact that the biggest and most successful company on Earth by some measures -- and certainly the best at design, bar none -- thinks that when you meet someone new, that this is an ideal interface is mind-blowing. It's like bad nerd humor." What Mayer is critiquing is the New Contact feature in iOS's Contacts app -- an exceedingly generic screen with fields for you to type first and last names, phone numbers, and other information. It's not uniquely uninspired. Actually, it's comparable to Google's equivalent on an Android phone -- and reminiscent of nearly every other piece of software for managing contacts we've seen throughout the history of smartphones and PCs.

[...] Now Mayer is back in the product business -- and as you may have already guessed, she thinks she has a better way to wrangle contacts. That would be Sunshine Contacts, the new iPhone app (Android is in the works) from her latest company, Sunshine. If you've previously heard of the largely stealthy startup, it was under the name Lumi Labs, which Mayer, its CEO, says was a placeholder all along. The app is launching as an invite-only closed beta; you can download it from the App Store and sign up for an alert when it's ready to let you in. Joining Mayer as cofounder and president is Enrique Munoz Torres, whose entire career has been intertwined with hers. An MIT senior when Mayer hired him as a Google associate product manager in 2004, he left that company in 2013 to join her at Yahoo, where he eventually led the advertising and search businesses. Though both Mayer and Munoz Torres have copious experience creating and ramping up successful products, they are first-time founders. Their company currently has about 20 employees, making it the same size as Google was when Mayer joined it.

YouTube claims to be the world's biggest jukebox -- and now it wants to wring more ad dollars from the platform's music fans. From a report: The video giant is launching 15-second audio ads, the first format designed to reach YouTube users who listen to music or podcasts ambiently (i.e., in the background). YouTube also is introducing the ability for advertisers make buys across dynamic music lineups, including the Top 100 charts by country and collections of channels in popular genres such as Latin, K-pop, country, rap and hip-hop. Marketers also can buy ads targeted by moods or interests like fitness or relaxation/meditation. YouTube expects the moves to boost ad revenue it generates from music on the platform, which includes over 70 million official tracks plus remixes, live performances, covers and other music content. And it stands to put YouTube in more head-to-head competition with Spotify, which has been selling audio-only ads and offering targeting by music genres for years.

Lyor Cohen, global head of music for YouTube, positioned the new ad push as "trying to help artists in the industry earn more revenue from ads -- period." YouTube's focus on increasing advertising revenue for music content ultimately benefits its record label partners and their artists, he said. "Subscription revenue is important, and now [music companies] understand the advertising opportunity," said Cohen. "They love that we're building muscle on both sides."

A Slashdot reader shared this report from the Register: Google on Thursday was sued for allegedly stealing Android users' cellular data allowances though unapproved, undisclosed transmissions to the web giant's servers...

The complaint contends that Google is using Android users' limited cellular data allowances without permission to transmit information about those individuals that's unrelated to their use of Google services... What concerns the plaintiffs is data sent to Google's servers that isn't the result of deliberate interaction with a mobile device — we're talking passive or background data transfers via cell network, here. "Google designed and implemented its Android operating system and apps to extract and transmit large volumes of information between Plaintiffs' cellular devices and Google using Plaintiffs' cellular data allowances," the complaint claims...

Android users have to accept four agreements to participate in the Google ecosystem: Terms of Service; the Privacy Policy; the Managed Google Play Agreement; and the Google Play Terms of Service. None of these, the court filing contends, disclose that Google spends users' cellular data allowances for these background transfers. To support the allegations, the plaintiff's counsel tested a new Samsung Galaxy S7 phone running Android, with a signed-in Google Account and default setting, and found that when left idle, without a Wi-Fi connection, the phone "sent and received 8.88 MB/day of data, with 94 per cent of those communications occurring between Google and the device." The device, stationary, with all apps closed, transferred data to Google about 16 times an hour, or about 389 times in 24 hours. Assuming even half of that data is outgoing, Google would receive about 4.4MB per day or 130MB per month in this manner per device subject to the same test conditions...

An iPhone with Apple's Safari browser open in the background transmits only about a tenth of that amount to Apple, according to the complaint... Vanderbilt University Professor Douglas C. Schmidt performed a similar study in 2018 — except that the Chrome browser was open — and found that Android devices made 900 passive transfers in 24 hours...

The complaint charges that Google conducts these undisclosed data transfers for further its advertising business, sending "tokens" that identify users for targeted advertising and preload ads that generate revenue even if they're never displayed.

Facebook's ban on political ads, which was initially projected to last just one week, is being extended for at least another month. The decision is aimed at limiting the misinformation that's spreading rampantly over its platform in the wake of the U.S. election. The Guardian reports: "We are keeping the ad pause and other temporary election protection measures in place as that result moves towards certification next month," said Rob Leathern, director of product management at Facebook. "We are keeping the ad pause and other temporary election protection measures in place as that result moves towards certification next month," said Rob Leathern, director of product management at Facebook. "We know that people are disappointed that we can't immediately enable ads for runoff elections in Georgia and elsewhere," Leathern added. "It's taken years to build the infrastructure that supports the Facebook Ad Library and ensure that political ads are transparent. We do not have the technical ability in the short term to enable political ads by state or by advertiser, and we are also committed to giving political advertisers equal access to our tools and services."

With political adverts banned across the US, neither Democrats nor Republicans can take advantage of Facebook in their campaigns in Georgia, where both Senate seats are up for grabs on 5 January in a pair of runoff elections. According to Facebook's own research, the ban is likely to hurt Democrats slightly more, as the company says advertising on its site provides, on average, a proportional advantage to challengers against incumbents. Google is also continuing its political advertising ban, though it hasn't given a definite end date to the suspension.

Advertisers entering the burgeoning medium of streaming TV say they want better measurement and targeting capabilities than they are finding there. But a shadow looms over any efforts to give them what they want: the privacy backlash that has recently put other digital media on the defensive. From a report: That means obtaining viewers' consent to use information on what they watch will be essential for whatever tools emerge as the best way to measure and reach streaming audiences. Online advertising has long relied on technology like tracking cookies and tactics such as retargeting -- following people from website to website to repeatedly show them the same ad for a shirt or a trip they may have briefly considered online. The industry's pervasive monitoring and targeting regime ultimately fueled the rise of ad blockers among consumers, new privacy regulations in Europe and California, and efforts by Apple and Alphabet's Google to weaken some tools on which advertisers, publishers and ad-technology companies have come to rely. Players in streaming TV don't want to provoke the same outcome. "The industry as a whole cannot take the privacy of consumers for granted and make the same mistakes that were made on the internet decades ago," said David Spencer, assistant manager of audience buying strategy for General Motors Co. The risk is growing as more people stream TV over the internet, however, including on television sets that can tell what they are watching.

Adweek has published an article titled "What to Expect: How a Biden Administration Would Tackle Tech Policy." Some of the highlights: Industry observers have told us they don't expect a change-of-guard to upend the Google lawsuit brought by the Justice Department in concert with 11 state attorneys general over the company's search advertising hegemony. Indeed, we could see a spate of antitrust activity brought to bear on Big Tech during a Biden presidency... "Regardless of who wins the presidential election, antitrust enforcement against Big Tech will continue," said Sally Hubbard, director of enforcement strategy at liberal think tank the Open Markets Institute....

"Biden will take a...tough position on infrastructure companies like Huawei," said Alec Stapp, director of technology policy at the liberal Progressive Policy Institute, but is "less likely to come down hard on consumer apps like TikTok." He expects Biden to talk tough on China, "but with fewer unilateral tariffs and more cooperation from international allies."

The night before America's election, Fast Company reported: On the internet, we're subject to hidden A/B tests all the time, but this one was also part of a political weapon: a multimillion-dollar tool kit built by a team of Facebook vets, data nerds, and computational social scientists determined to defeat Donald Trump. The goal is to use microtargeted ads, follow-up surveys, and an unparalleled data set to win over key electorates in a few critical states: the low-education voters who unexpectedly came out in droves or stayed home last time, the voters who could decide another monumental election. By this spring, the project, code named Barometer, appeared to be paying off. During a two-month period, the data scientists found that showing certain Facebook ads to certain possible Trump voters lowered their approval of the president by 3.6%...

"We've been able to really understand how to communicate with folks who have lower levels of political knowledge, who tend to be ignored by the political process," says James Barnes, a data and ads expert at the all-digital progressive nonprofit Acronym, who helped build Barometer. This is familiar territory: Barnes spent years on Facebook's ads team, and in 2016 was the "embed" who helped the Trump campaign take Facebook by storm. Last year, he left Facebook and resolved to use his battle-tested tactics to take down his former client. "We have found ways to find the right news to put in front of them, and we found ways to understand what works and doesn't," Barnes says. "And if you combine all those things together, you get a really effective approach, and that's what we're doing...."

By the election it promises to have spent $75 million on Facebook, Google, Instagram, Snapchat, Hulu, Roku, Viacom, Pandora, and anywhere else valuable voters might be found... Barnes had been a Republican all his life, but he did not like Trump; he says he ended up voting for Clinton. The election, and his role in it, left him unsettled, and he left Facebook's political ads team to work with the company's commercial clients... In the wake of Trump's election and its aftermath, Barnes helped Facebook develop some of its election integrity initiatives (one of Facebook's moves was to stop embedding employees like him inside campaigns) and even sat down for lengthy interviews with the Securities and Exchange Commission and with then-Special Counsel Robert Mueller. Last year, after some soul-searching, some of it in Peru, Barnes registered as a Democrat, left Facebook, and began working on a way to fight Trump... Acronym and a political action committee, Pacronym, were founded in 2017 by Democratic strategist Tara McGowan, in an effort to counter Trump's online spending advantage and what The New Yorker called his Facebook juggernaut...

For Barnes, Acronym's aggressive approach to Facebook, and Barometer's very existence, isn't just personal, but relates to his former employer: Facebook hasn't only failed to effectively police misinformation and disinformation, but helped accelerate it... But while Barnes is using some of the weapons that helped Trump, he's at pains to emphasize that, unlike the other side, Acronym's artillery is simply "the facts."
The PAC's donors include Laurene Powell Jobs, Steven Spielberg, venture capitalists Reid Hoffman and Michael Moritz, and (according to the Wall Street Journal) Facebook's former product officer, Chris Cox (who is also an informal adviser.)

But in addition, the group "can access an unprecedented pool of state voter files and personal information: everything from your purchasing patterns to your social media posts to your church, layered with AI-built scores that predict your traits..."

Earlier this week, the FCC fined T-Mobile $200 million for its abuse of Sprint's Lifeline program for low-income consumers -- the largest fine to be paid in commission history. Now, the Better Business Bureau's National Advertising (NAD) is telling T-Mobile to tone down its misleading 5G claims about having the "best 5G network." Gizmodo reports: The NAD's investigation of T-Mobile's 5G claims, reported by Android Police, concluded yesterday. While the BBB division found that some of the carrier's post-Sprint merger claims had merit, like T-Mobile's assertion that it will build the nation's largest 5G network due to the merger, it asked the carrier to change the language of some of its other misleading claims. Specifically, the NAD took issue with T-Mobile telling consumers they will get the best 5G network. NAD said that consumers could "reasonably interpret" these claims to mean T-Mobile currently provides the best 5G network and that T-Mobile customers will "imminently" have 5G coverage when that's not currently the case.

"NAD determined that the challenged advertisements did not reasonably convey a present-tense message that the aspirational future benefits from T-Mobile are presently available to consumers," the group said. "NAD recommended that the challenged advertising be modified to avoid conveying such messages."

While the rest of the U.S. economy languished earlier this year, the tech industry's biggest companies seemed immune to the downturn, surging as the country worked, learned and shopped from home. From a report: On Thursday, as the economy is showing signs of improvement, Amazon, Apple, Alphabet and Facebook reported profits that highlighted how a recovery may provide another catalyst to help them generate a level of wealth that hasn't been seen in a single industry in generations. With an entrenched audience of users and the financial resources to press their leads in areas like cloud computing, e-commerce and digital advertising, the companies demonstrated again that economic malaise, upstart competitors and feisty antitrust regulators have had little impact on their bottom line. Combined, the four companies reported a quarterly net profit of $38 billion.

Amazon reported record sales, and an almost 200 percent rise in profits, as the pandemic accelerated the transition to online shopping. Despite a boycott of its advertising over the summer, Facebook had another blockbuster quarter. Alphabet's record quarterly net profit was up 59 percent, as marketers plowed money into advertisements for Google search and YouTube. And Apple's sales rose even though the pandemic forced it to push back the iPhone 12's release to October, in the current quarter. On Tuesday, Microsoft, Amazon's closest competitor in cloud computing, also reported its most profitable quarter, growing 30 percent from a year earlier. "The scene that's playing out fundamentally is that these tech stalwarts are gaining more market share by the day," said Dan Ives, managing director of equity research at Wedbush Securities. "It's 'A Tale of Two Cities' for this group of tech companies and everyone else."

An anonymous reader shares a report from the BBC: Facebook is being sued for failing to protect users' personal data in the Cambridge Analytica breach. The scandal involved harvested Facebook data of 87 million people being used for advertising during elections. Mass legal action is being launched against Facebook for misuse of information from almost one million users in England and Wales. Facebook said it has not received any documents regarding this claim. The group taking action -- Facebook You Owe Us -- follows a similar mass action law suit against Google. Google You Owe Us, led by former Which? director Richard Lloyd, is also active for another alleged mass data breach. Both represented by law firm Millberg London, the Google case is being heard in the Supreme Court in April next year.

The Facebook case will argue that by taking data without consent, the firm failed to meet their legal obligations under the Data Protection Act 1998. Representative claimant in the case Alvin Carpio said: "When we use Facebook, we expect that our personal data is being used responsibly, transparently, and legally. By failing to protect our personal information from abuse, we believe that Facebook broke the law. Paying less than 0.01% of your annual revenue in fines -- pocket change to Facebook -- is clearly a punishment that does not fit the crime. Apologizing for breaking the law is simply not enough. Facebook, you owe us honesty, responsibility and redress. We will fight to hold Facebook to account."