An anonymous reader shares a report: Google's Privacy Sandbox aims to replace third-party cookies with a more privacy-conscious approach, allowing users to manage their interests and grouping them into cohorts based on similar browsing patterns. That's a major change for the online advertising industry, and after years of talking about it and releasing various experiments, it's about to get real for the online advertising industry. Starting in early 2024, Google plans to migrate 1% of Chrome users to Privacy Sandbox and disable third-party cookies for them, the company announced today. Google's plan to completely deprecate third-party cookies in the second half of 2024 remains on track.

In addition, with the launch of the Chrome 115 release in July, Google is making Privacy Sandbox's relevance and measurement APIs generally available to all Chrome users, making it easy for developers to test these APIs with live traffic. Google doesn't plan to make any significant changes to the API after this release. Deprecating third-party cookies for 1% of Chrome users doesn't sound like it would have a major impact, but as Google's Victor Wong, who leads product for Private Advertising Technology within Privacy Sandbox, told me, it will help developers assess their real-world readiness for the larger changes coming in late 2024. To get ready for this, developers will also be able to simulate their third-party cookie deprecation readiness starting in Q4 2023, when they'll be able to test their solutions by moving a configurable percentage of their users to Privacy Sandbox.

An anonymous reader quotes a report from The Guardian: One of the UK's leading gambling brands allegedly paid blogs advising new mothers to recommend its online casino games and link to its website, in a tactic that has been condemned as "predatory" by leading mental health and addiction experts. Coral struck deals with parenting bloggers to embed links in posts offering tips, including on how to relieve the stress of caring for a new baby. One post, ostensibly about baby food recipes, said: "If as a mum you can't leave the house, then why not consider bingo online? "You can click here to play Bingo online at Coral -- this momentary break from childcare can prove beneficial."

The Advertising Standards Authority's (ASA) guidelines state that gambling adverts must not be "socially irresponsible," including presenting betting as a way to relieve loneliness or depression. Another parenting blog recommended "opulent games of online roulette that are easy to learn and can provide some handy winnings too." The ASA guidelines also state that gambling must not be presented as a "solution to financial concerns." A further three parenting blogs posted parenting articles that also contained segments recommending online casino or bingo and linking to the Coral website. A source familiar with the arrangements said Coral had paid the bloggers to include the links.

Entain, which owns Coral, said the articles including links to the Coral website had been posted between 2014 and 2016, before it bought Ladbrokes Coral in 2018. On Tuesday, the company said it would try to get them taken down as soon as possible, although they remained live on Sunday. The source, who used to work for a company that arranged such deals with bloggers, said Coral staff had read the articles and signed them off before publication. [...] Only one of the blog posts disclosed that links contained in the article were the result of a sponsorship or affiliate marketing arrangement. The Guardian has chosen not to name the blogs because the authors could not be reached for comment. The source said the practice was chiefly aimed at manipulating Google's search results by creating an association between women and online casino and bingo games.

Google has agreed to an $8 million settlement with Texas over deceptive ads for its Pixel 4 smartphone, in which radio DJs were hired to provide testimonials without being given the phone to use. Texas Attorney General Ken Paxton made the announcement last week. Ars Technica reports: At issue was Google's trustworthiness as an advertiser after the tech giant "hired radio DJs to record and broadcast detailed testimonials about their personal experiences with the Pixel 4," but then "refused to provide the DJs with a phone for them to use," Paxton said. The tech giant had previously settled claims from the Federal Trade Commission and six other states for approximately $9 million, and Paxton seemed proud that his "settlement recovers $8 million for the State of Texas alone."

Paxton said that "if Google is going to advertise in Texas, their statements better be true." He decided to take action to hold Google "accountable for lying to Texans for financial gain," saying that large companies should not expect "special treatment under the law." "Texas will do whatever it takes to protect our citizens and our state economy from corporations' false and misleading advertisements," Paxton said.

Ilya Pozin made a bunch of money when Viacom bought Pluto TV, the free video-streaming company he co-founded, for $340 million four years ago. Since exiting Pluto about a year after that deal closed, Pozin has been working on another startup venture -- one he thinks will be a much bigger deal. From a report: On Monday, Pozin's brainchild, Telly, comes out of stealth after two years in development. Telly wants to ship out thousands (and eventually millions) of free 4K HDTVs, which would cost more than $1,000 at retail, according Pozin. The 55-inch main screen is a regular TV panel, with three HDMI inputs and an over-the-air tuner, plus an integrated soundbar. The Telly TVs don't actually run any streaming apps that let you access services like Netflix, Prime Video or Disney+; instead, they're bundled with a free Chromecast with Google TV adapter.

What's new and different: The unit has a 9-inch-high second screen, affixed to the bottom of the set, which is real estate Telly will use for displaying news, sports scores, weather or stocks, or even letting users play video games. And, critically, Telly's second screen features a dedicated space on the right-hand side that will display advertising -- ads you can't skip past and ads that stay on the screen the whole time you're watching TV... and even when you're not.

Elon Musk on Friday named longtime media executive Linda Yaccarino as the new CEO of Twitter. "I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk wrote in a tweet. Yaccarino "will focus primarily on business operations, while I focus on product design & new technology," Musk said. Earlier in the day, Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at NBCUniversal. "It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team," she said in a statement Friday. "We've transformed our company and the entire industry."

Disney CEO Bob Iger said the company will add Hulu content to its Disney+ streaming app, adding that it will also raise the price of its ad-free streaming service later this year. CNBC reports: CEO Bob Iger said the company would soon begin offering a "one app experience" in the U.S. that incorporates Hulu content into its flagship streaming service, Disney+. Standalone options for all of Disney's platforms, including ESPN+, will remain. "This is a logical progression of our DTC offerings that will provide greater opportunities for advertisers, while giving bundle subscribers access to more robust and streamlined content resulting in greater audience engagement and ultimately leading to a more unified streaming experience," Iger said during Wednesday's earnings call.

Iger attributed the move toward a one-app location for both Disney+ and Hulu content to the "advertising potential for the combined platform." While Hulu has long offered an ad-supported option for subscribers, Disney+ launched the cheaper tier last year. Disney will begin to roll out the one-app offering by the end of the calendar year, and Iger said the company would share further details at a later time. In the company's fiscal second quarter earnings, the company reported $21.82 billion in revenue, up 13% from the same period last year and beating estimates. It did, however, shed 4 million Disney+ subscribers.

America's consumer-protecting federal agency has a division overseeing advertising practices. Its web site includes a "business guidance" section with "advice on complying with FTC law," and this week one of the agency's attorney's warned that the FTC "is focusing intensely on how companies may choose to use AI technology, including new generative AI tools, in ways that can have actual and substantial impact on consumers."

The warning came in a blog post titled "The Luring Test: AI and the engineering of consumer trust." In the 2014 movie Ex Machina, a robot manipulates someone into freeing it from its confines, resulting in the person being confined instead. The robot was designed to manipulate that person's emotions, and, oops, that's what it did. While the scenario is pure speculative fiction, companies are always looking for new ways — such as the use of generative AI tools — to better persuade people and change their behavior. When that conduct is commercial in nature, we're in FTC territory, a canny valley where businesses should know to avoid practices that harm consumers...

As for the new wave of generative AI tools, firms are starting to use them in ways that can influence people's beliefs, emotions, and behavior. Such uses are expanding rapidly and include chatbots designed to provide information, advice, support, and companionship. Many of these chatbots are effectively built to persuade and are designed to answer queries in confident language even when those answers are fictional. A tendency to trust the output of these tools also comes in part from "automation bias," whereby people may be unduly trusting of answers from machines which may seem neutral or impartial. It also comes from the effect of anthropomorphism, which may lead people to trust chatbots more when designed, say, to use personal pronouns and emojis. People could easily be led to think that they're conversing with something that understands them and is on their side.

Many commercial actors are interested in these generative AI tools and their built-in advantage of tapping into unearned human trust. Concern about their malicious use goes well beyond FTC jurisdiction. But a key FTC concern is firms using them in ways that, deliberately or not, steer people unfairly or deceptively into harmful decisions in areas such as finances, health, education, housing, and employment. Companies thinking about novel uses of generative AI, such as customizing ads to specific people or groups, should know that design elements that trick people into making harmful choices are a common element in FTC cases, such as recent actions relating to financial offers , in-game purchases , and attempts to cancel services . Manipulation can be a deceptive or unfair practice when it causes people to take actions contrary to their intended goals. Under the FTC Act, practices can be unlawful even if not all customers are harmed and even if those harmed don't comprise a class of people protected by anti-discrimination laws.
The FTC attorney also warns against paid placement within the output of a generative AI chatbot. ("Any generative AI output should distinguish clearly between what is organic and what is paid.") And in addition, "People should know if an AI product's response is steering them to a particular website, service provider, or product because of a commercial relationship. And, certainly, people should know if they're communicating with a real person or a machine..."

"Given these many concerns about the use of new AI tools, it's perhaps not the best time for firms building or deploying them to remove or fire personnel devoted to ethics and responsibility for AI and engineering. If the FTC comes calling and you want to convince us that you adequately assessed risks and mitigated harms, these reductions might not be a good look. "

Thanks to Slashdot reader gluskabe for sharing the post.

Gmail is starting to show more ads on mobile devices and the web. "Starting on mobile, we've observed that Google is now showing ads within your inbox's 'Updates' filter," reports 9to5Google. "That automatic filter is designed to capture emails regarding orders, select promotions, billing statements, and more. Now, Gmail is starting to show two ads at the top of the 'Updates' tab, just like it does on the other tabs." From the report: Beyond that, it also appears that Gmail is starting to mix its ads on desktop throughout the list of emails under Gmail tabs -- they're at least not showing in the main inbox. Dozens of reports on Twitter show the change just in the past two days, though we haven't been able to replicate it in our own inbox. Some users also report seeing more ads in general, instead of the two that Google would typically show.

There doesn't appear to be any new setting to change the placement of ads in the inbox lists, and it's not even clear if this is a change that Google is rolling out to all users. In any case, though, the overwhelming opinion seems to be negative regarding the change -- which is fully understandable.

The news-rating group NewsGuard has found dozens of news websites generated by AI chatbots proliferating online, according to a report published Monday, raising questions about how the technology may supercharge established fraud techniques. From a report:The 49 websites, which were independently reviewed by Bloomberg, run the gamut. Some are dressed up as breaking news sites with generic-sounding names like News Live 79 and Daily Business Post, while others share lifestyle tips, celebrity news or publish sponsored content. But none disclose they're populated using AI chatbots such as OpenAI's ChatGPT and potentially Alphabet's Google Bard, which can generate detailed text based on simple user prompts. Many of the websites began publishing this year as the AI tools began to be widely used by the public.

In several instances, NewsGuard documented how the chatbots generated falsehoods for published pieces. In April alone, a website called CelebritiesDeaths.com published an article titled, "Biden dead. Harris acting President, address 9 a.m." Another concocted facts about the life and works of an architect as part of a falsified obituary. And a site called TNewsNetwork published an unverified story about the deaths of thousands of soldiers in the Russia-Ukraine war, based on a YouTube video. The majority of the sites appear to be content farms -- low-quality websites run by anonymous sources that churn-out posts to bring in advertising. The websites are based all over the world and are published in several languages, including English, Portuguese, Tagalog and Thai, NewsGuard said in its report.

Last weekend around 2 a.m. Sunday, "Facebook's advertising system went haywire," reports Gizmodo, "overcharging customers and wasting money on ads that didn't work." Reports suggest Meta, the social network's parent company, charged some advertisers more than double what they agreed to pay, ranging from hundreds to hundreds of thousands of dollars. Meta briefly stopped showing ads on part of its network with practically zero communication to its millions of customers.

The company confirmed the bug happened and promised to follow its "normal refund process," but shared very little about what went wrong.
A Meta spokesperson described it as "a technical issue that has now been resolved" (adding that the glitch also appeared to a lesser extent on Instagram).

But Alex Golick, the CEO of marketing agency Intensify told CNBC it was the worst Facebook glitch he'd seen in the decade he's worked in digital advertising — with one client burning through 90% of its ad budget by 9 a.m. And his entire customer base had similar problems: Golick said that all those advertisers had essentially just wasted most of their money for the day, spending roughly triple the amount they normally would to acquire a customer. "The results were horrendous," Golick told CNBC...

For brands that are already lowering ad costs to manage through a sluggish economy and a mobile ad market that no longer allows for targeting based on user data, Facebook's miscue is more than just an unfortunate blip. In low-margin industries, where every dollar counts, it can turn a profitable weekend into a big loser, while also raising further questions about the reliability of Facebook's ad systems...

Data analytics and marketing firm Varos provided data showing that, of the more than 3,000 ecommerce and direct-to-consumer companies that use its technology, the software bug caused a majority of them to experience a rise in cost per thousand impressions, or what those in the industry call CPMs. About 36% of companies were "very significantly impacted" by the bug, meaning their CPMs at least doubled, Varos said...

Varos CEO Yarden Shaked the glitch resulted in a "bidding war for nothing." Data about the glitch provided by the advertising technology firm Proxima on 108 companies also revealed that these firms spent their "entire day's budget in the first few hours of the day," the company said...

Amazon on Wednesday began laying off some employees in its cloud computing and human resources divisions. From a report: Amazon Web Services CEO Adam Selipsky and human resources head Beth Galetti sent notes to staffers in the U.S., Canada and Costa Rica informing them of the job cuts. "It is a tough day across our organization," Selipsky wrote in the memo. The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees. Last week, Amazon laid off some employees in its advertising unit, and it has let go of staffers in its video games and Twitch livestreaming units in recent weeks. Amazon wrapped up a separate round of cuts earlier this year that affected approximately 18,000 employees. Combined with the cuts this month, it marks the largest layoffs in Amazon's 29-year history. Amazon CEO Andy Jassy has been aggressively slashing costs across the company as the e-retailer reckons with an economic downturn and slowing growth in its core retail business. Amazon froze hiring in its corporate workforce, axed some experimental projects and slowed warehouse expansion.

An anonymous reader quotes a report from Ars Technica: The European Commission will require 19 large online platforms and search engines to comply with new online content regulations starting on August 25, European officials said. The EC specified which companies must comply with the rules for the first time, announcing today that it "adopted the first designation decisions under the Digital Services Act." Five of the 19 platforms are run by Google, specifically YouTube, Google Search, the Google Play app and digital media store, Google Maps, and Google Shopping. Meta-owned Facebook and Instagram are on the list, as are Amazon's online store, Apple's App Store, Microsoft's Bing search engine, TikTok, Twitter, and Wikipedia. These platforms were designated because they each reported having over 45 million active users in the EU as of February 17. The other listed platforms are Alibaba AliExpress, Booking.com, LinkedIn, Pinterest, Snapchat, and German online retailer Zalando.

Companies have four months to comply with the full set of new obligations and could face fines of up to 6 percent of a provider's annual revenue. One new rule is a ban on advertisements that target users based on sensitive data such as ethnic origin, political opinions, or sexual orientation. There are new content moderation requirements, transparency rules, and protections for minors. For example, "targeted advertising based on profiling towards children is no longer permitted," the EC said. Companies will have to provide their first annual risk assessment on August 25, and their risk mitigation plans will be subject to independent audits and oversight by the European Commission. "Platforms will have to identify, analyze and mitigate a wide array of systemic risks ranging from how illegal content and disinformation can be amplified on their services, to the impact on the freedom of expression and media freedom," the EC said. "Similarly, specific risks around gender-based violence online and the protection of minors online and their mental health must be assessed and mitigated." The new requirements for the 19 platforms include:
- Users will get clear information on why they are recommended certain information and will have the right to opt-out from recommendation systems based on profiling;
- Users will be able to report illegal content easily and platforms have to process such reports diligently; - Platforms need to label all ads and inform users on who is promoting them;
- Platforms need to provide an easily understandable, plain-language summary of their terms and conditions, in the languages of the Member States where they operate.

Platforms will be required to "analyze their specific risks, and put in place mitigation measures -- for instance, to address the spread of disinformation and inauthentic use of their service," the EC said. They will also "have to redesign their systems to ensure a high level of privacy, security, and safety to minors."

More than half the public would like to see a ban on gambling advertising, according to a new poll taken as ministers prepare to unveil an overhaul of the industry. In the survey, carried out for the charity Gambling with Lives, 52% of respondents said they supported a ban on all gambling advertising, promotion and sponsorship, and nearly two-thirds wanted new limits on online stakes. From a report: Ministers are expected to reject a blanket ban on gambling advertising in a white paper that could be published this week. The Premier League recently announced that its clubs would end shirt sponsorship by gambling firms by the end of the 2025/26 season.

Will Prochaska of Gambling with Lives, which supports families bereaved by gambling-related suicide, said: "This poll displays the strength of public sentiment on gambling advertising. The Premier League's decision to remove ads from shirts but leave them all over stadiums and across broadcasts, is a cynical attempt to avoid regulation. This data shows the public won't be tricked into thinking it's enough. If gambling reforms fail to significantly restrict gambling advertising, they'll be woefully out of step with a public that expects action." The Survation poll of 1,009 adults found that 68% of respondents thought under-18s should not be exposed to gambling advertising, 64% supported affordability checks for those wanting to bet more than $124 a month, and 60% saw gambling as a danger to family life.

On Tuesday, the Senate Judiciary Committee in Sacramento is expected to consider a new bill called "The Delete Act," or SB 362, which aims to give Californians the power to block data tracking. "The onus is on individuals to try to protect their data from an estimated 2,000-4,000 data brokers worldwide -- many of which have no other relationship with consumers beyond the trade in their data," reports KQED. "This lucrative trade is also known as surveillance advertising, or the 'ad tech' industry." From the report: EFF supports The Delete Act, or SB 362, by state Sen. Josh Becker, who represents the Peninsula. "I want to be able to hit that delete button and delete my personal information, delete the ability of these data brokers to collect and track me," said Becker, of his second attempt to pass such a bill. "These data brokers are out there analyzing, selling personal information. You know, this is a way to put a stop to it."

Tracy Rosenberg, a data privacy advocate with Media Alliance and Oakland Privacy, said she anticipates a lot of pushback from tech companies, because "making [the Delete Act] workable probably destroys their businesses as most of us, by now, don't really see the value in the aggregating and sale of our data on the open market by third parties... "It is a pretty basic-level philosophical battle about whether your personal information is, in fact, yours to share as you see appropriate and when it is personally beneficial to you, or whether it is property to be bought and sold," Rosenberg said.

An anonymous reader shared this recent report from Bloomberg: Amazon continued blocking sellers from offering lower prices on rival sites, despite assuring antitrust enforcers it ended its policy that artificially inflated prices for consumers, according to newly unsealed filings in California's antitrust lawsuit against the e-commerce giant.

The Seattle-based company planned to expand penalties on sellers who presented lower prices outside Amazon, even after it claimed in 2019 that it stopped punishing third-party merchants who posted better deals on Walmart, Target, eBay, and, in some instances, their own websites, according to previously redacted portions of the suit that were made public.
The newly unsealed filings include an internal document in which Amazon states point-blank that despite "the recent removal of the price parity clause in our Business Solutions Agreement... our expectations and policies have not changed."

"Many of the complaint's allegations are inaccurate," an Amazon spokesperson told Bloomberg. "We look forward to presenting the facts to the court." California Attorney General Rob Bonta is seeking a court order blocking Amazon from continuing to engage in what he alleged is anticompetitive behavior, as well as compensation for consumers in the most populous U.S. state. A similar suit filed by Washington, D.C., was dismissed in 2021...

The 2022 suit came three years after Bloomberg reported that the company's policies were forcing sellers to charge more on competing sites like Walmart because Amazon would bury their products in search results if they offered lower prices elsewhere...

California's probe into Amazon's practices also highlighted concerns that ads on the platform are unhelpful for customers.

Amazon advertising revenue grew 19% in the fourth quarter, to $11.6 billion. The fast-growing revenue source helps prop up Amazon's otherwise low-margin online retail business that carries the high expense of operating warehouses around the country and delivering orders to shoppers' homes.
California's attorney general issued an official statement arguing that Amazon "has orchestrated the substantial market power it now enjoys through agreements at the retail and wholesale level that prevent effective price competition in the online retail marketplace." And it includes this fierce denunciation attributed directly to attorney general Bonta:

"As California families struggle to make ends meet, we're in court to stop Amazon from engaging in anticompetitive practices that keep prices artificially high and stifle competition. There is no shortage of evidence showing that the 'Everything store' is costing consumers more for just about everything. Amazon coerces merchants into agreements that keep prices artificially high, knowing full well that they can't afford to say no. With other e-commerce platforms unable to compete on price, consumers turn to Amazon as a one-stop shop for all their purchases. This perpetuates Amazon's market dominance, allowing the company to make increasingly untenable demands on its merchants and costing consumers more at checkout across California. We won't stand by while Amazon uses coercive contracting practices to dominate the market at the expense of California consumers, small business owners, and the economy."

Alphabet's Google asked a court late Thursday to toss out several allegations made by Epic, Match and U.S. state attorneys general about how the search and advertising giant runs its app store for Android phones. From a report: Google's motion is the company's latest bid to end costly and time-consuming antitrust lawsuits. It has also asked a federal court in Washington to dismiss claims in a 2020 antitrust lawsuit filed by the Justice Department. And it has asked a federal court in Virginia to dismiss a complaint that the federal government filed this year. read more read more "Google looks forward to vindicating itself at trial and defending the innovation that made Android successful," the company said in its filing, noting that it had brought a "targeted motion for partial summary judgment, which will narrow this sprawling antitrust case for trial." In its court filing in federal court in Utah on Thursday, Google asked that five claims be thrown out. Among them, it asked the court to toss out allegations that Google prohibited the distribution of other app stores and, thus, broke the law. Google argued it does not have a legal obligation to put other app stores in Android and, in fact, most Android phones come preloaded with more than one app store and others can be installed.

Google plans to introduce generative artificial intelligence into its advertising business over the coming months, as Big Tech groups rush to incorporate the groundbreaking technology into their products. From a report: According to an internal presentation to advertisers seen by the Financial Times, the Alphabet-owned company intends to begin using the AI to create novel advertisements based on materials produced by human marketers. "Generative AI is unlocking a world of creativity," the company said in the presentation, titled "AI-powered ads 2023." Google already uses AI in its advertising business to create simple prompts that encourage users to buy products. However, the integration of its latest generative AI, which also powers its Bard chatbot, means it will be able to produce far more sophisticated campaigns resembling those created by marketing agencies.

According to the presentation, advertisers can supply "creative" content such as imagery, video, and text relating to a particular campaign. The AI will then "remix" this material to generate ads based on the audience it aims to reach, as well as other goals such as sales targets. One person familiar with Google's presentation said they were worried the tool could spread misinformation, because text produced by AI chatbots can confidently state falsehoods. "It is optimized to convert new customers and has no idea what the truth is," the person said. Google told the FT it planned to put firm guardrails in place to prevent such errors, known as "hallucinations," when it rolls out its new generative AI features in the coming months.

Microsoft is heading further down the path of advertising its own services in Windows 11, with different ads now popping up in the Start menu. From a report: To be precise, this is Windows 11 preview build 23435, which was just released to the Dev channel. As Microsoft puts it: "We are continuing the exploration of badging on the Start menu with several new treatments for users logging in with local user accounts to highlight the benefits of signing in with a Microsoft account (MSA)." So, the translation of this is that 'badging' is essentially advertising ('badgering' would perhaps be more accurate), and it's something we've recently seen with Windows 11 urging users to perform a cloud backup (in OneDrive).

In this new preview build, the prodding stick is being employed to nudge those who haven't enlisted for a Microsoft Account (who remain using a local account) into signing up for an MSA. Compared to the previous cloud backup prompt on the Start menu, it's even clearer that this is advertising because it's fully selling the benefits of having a Microsoft account. For example, Microsoft tells you how hooking your Windows 11 installation into an MSA will ensure that your PC is kept backed up and more secure, or that it'll keep your settings synced across multiple devices.

Online tax-filing services from TurboTax and H&R Block "want to blab your tax return secrets," warns the Washington Post. "Why? To help them make more money." If you prepare your taxes online with TurboTax or H&R Block software, at some point you'll see a message that I found confusing. "We can help you do more," TurboTax says. In this case, that "help" is funneling the private information from your tax return to Intuit — the company that owns TurboTax, Credit Karma and accounting software QuickBooks. H&R Block offers to "personalize your H&R Block experience."

If you say yes, you're going to see email and other marketing from Intuit and H&R Block or its business partners that are tailored to what's in your tax return.

That might include how much money you make, how much you owe in student loans, the size of your tax return and your charitable contributions. For example, a credit card company might pay Intuit's Credit Karma to show offers to high-income people. Intuit knows that information from your tax return. The Washington Post technology columnist Geoffrey A. Fowler wrote last year about how these two companies grab for your secret tax return information. He dubbed it "the Facebook-ization of personal finance."

In a way, the tax prep companies are more aggressive than Facebook. What they're doing is mission creep. You might already be paying TurboTax and H&R Block to prepare or file your tax return. Now they also want your permission to pass along your secrets to make even more money off you.

The French Competition Authority is likely to move forward soon with an antitrust investigation into Apple over complaints tied to 2021 changes to its app tracking policies, Axios reported, citing sources. From the report: A formal investigation would mark the first major government move taken globally against Apple related to privacy rule changes that upended the digital advertising world. French regulators are favoring issuing a formal "Statement of Objections" to parties involved in the matter in coming weeks, sources told Axios.

That step would signal to groups that issued initial complaints about Apple's actions and Apple that the authority found evidence of illegal anticompetitive behavior in its initial review of the complaints it received. The 2020 complaint argues that Apple's app tracking changes did not adequately adhere to European Union privacy rules and that Apple failed to hold itself to the same ad targeting standards that it forced on its competitors because it targeted iOS users with ads from app tracking data. The complaint was filed jointly by four French advertising trade groups -- IAB France, Mobile Marketing Association (MMA), SRI and UDECAM.