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Submission + - Why Does Amazon Want to Sell its Own Smartphone, Anyway

curtwoodward writes: Amazon is well-established as an e-commerce and cloud computing pioneer. So why do its ambitions include a bigger push into consumer electronics, including a long-rumored leap into the very competitive smartphone market? In a word, control — of data, consumer profiles, and royalties on purchases.
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Why Does Amazon Want to Sell its Own Smartphone, Anyway

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