concealment writes: "Many of us have had the experience of going to Amazon to buy one thing but checking out with a huge shopping cart of items that we didn’t initially seek—or even know were available. Amazon’s merchandising often benefits Amazon’s customers, but trademark owners who lose sales to their competition due to it aren’t as thrilled. Fortunately for Amazon, a California federal court recently upheld Amazon’s merchandising practices in its internal search results." Link to Original Source
"The fundamental principle of science, the definition almost, is this: the
sole test of the validity of any idea is experiment."
-- Richard P. Feynman