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Why Does Amazon Want To Sell Its Own Smartphone, Anyway

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  • I bought a Kindle Paperwhite [amazon.com] not too long ago and while I am happy with the technology and have become a voracious reader for the first time in years, the platform obviously is ultimately meant to allow Amazon to sell you e-books to read on it, sell advertising to third parties, and gather data on what you are reading and how both for itself and for third parties.

    However, while they can probably depend on a majority of their customers to be sheep, they make it surprisingly easy to avoid all that. The Kindle is jailbreakable, so if you get the slightly cheaper version that shows advertising, you can disable that. You are not dependent on Amazon, but can put content from anywhere on it (such as pirate ebook sites). Keeping the Kindle in Airplane mode all the time means it can't communicate over wifi on how you are using the device, and you don't lose anything really if you are getting your ebooks from places other than Amazon, because the built-in web browser is crap for anything anyway.

    So perhaps Amazon is growing into an all-consuming monster of Big Data and advertising, but I hope they continue to make it easy for us nerds to opt out.

  • by alex67500 (1609333) on Wednesday April 30, 2014 @10:17AM (#46878415)

    A stillborn, hopefully...

  • Re:expand or die (Score:4, Interesting)

    by mlts (1038732) on Wednesday April 30, 2014 @11:39AM (#46879759)

    In a previous /. topic, it was stated that shareholders want growth above everything, and that a firm with a market niche that was profitable was considered far less attractive than one that was operating at a net loss, but was expanding into new markets and buying out other companies [1].

    Amazon is playing the market quite smartly. Shareholders want growth, Amazon is giving them what they want. I wouldn't be surprised to see an Amazon MP3 player (although that market is a tired one), if it kept the shareholders thinking the company was "growth-focused".

    [1]: Maybe it is a good thing long-term. Buy companies like IBM or GE that are established and have stocks paying dividends, and hold those until this "growth" fad dies off and the stocks of functioning companies becomes mainstream again.

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