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Iphone Apple

Apple Unveils iPhone 5C, iPhone 5S 773

Posted by Soulskill
from the only-24-letters-left-to-choose-from dept.
Nerval's Lobster writes "Apple unveiled the iPhone 5C and iPhone 5S today, which will replace the company's current iPhone 5. Apple CEO Tim Cook and other executives took to a stage in California to introduce both devices. The cheaper iPhone 5C features a plastic casing available in a variety of colors (green, blue, reddish-pink, yellow, white); Apple seems to have done its best to make the device look high quality, with the backing and sides molded of a single piece of plastic; on the hardware side of things, the iPhone 5C comes with a 4-inch Retina display, A6 processor, and 8-megapixel camera. The other new Apple design, the iPhone 5S, is the company's next-generation 'hero' device. While the iPhone 5 was a radical new design, the 5S is an iterative upgrade; on the outside, it looks pretty much the same as its predecessor (the new iPhone features a new color, gold, in addition to the 'traditional' black or white aluminum body). The iPhone 5S has an A7 chip built on 64-bit architecture (capable of running 32-bit and 64-bit apps), which is pretty speedy, to put it mildly. There's also the M7 'motion co-processor' which boosts the actions of the accelerometer, compass, and gyroscope—in theory, opening the door to more refined motion-related apps, such as ones devoted to exercise." The iPhone 5S also has a sensor built into the home button that will allow you to unlock the device with your fingerprint. Both new phone will be available for purchase on Friday, Sept. 20th. Apple announced that iOS 7 will be rolling out on Wednesday, Sept. 18th.
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Apple Unveils iPhone 5C, iPhone 5S

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  • by rodrigoandrade (713371) on Tuesday September 10, 2013 @02:03PM (#44810239)
    First, Apple releases a tiny 7" tablet, against Jobs recommendation when he was alive. Now they come up with a cheap iPhone, further eroding Aple's premium image.

    What's next, sell iPhones at Walmart??
    • by kthreadd (1558445)

      Working as designed. Won't fix.

    • by sl4shd0rk (755837)

      What's next, sell iPhones at Walmart??

      Why not? If they can get the cost down to compete with other feature/smart phones, then it's way better for the consumer. The worst case scenario is what we have now; tiers based on price rather than merit. When the cost becomes irrelevant due to a shared cost horizon, products are left to compete based on innovative features rather than slanted idealism.

      • by tnk1 (899206) on Tuesday September 10, 2013 @03:00PM (#44810937)

        That's just the thing. Jobs did not want to be involved in the race to the bottom in terms of price. If they are going to cut expenses, they are not going to want to drop the price with it.

        Jobs wanted to make expensive phones that people would expect to pay a premium for. He left the problem of making it affordable to the cell companies who stepped in and subsidized it with contracts.

        Jobs wanted people to pay good money for his stuff. Part of that is *not* wanting to be compared to the latest effort from some other phone at the same price point. It starts becoming a real brutal game if you join the rest that way. If the 5C is priced with a larger field of phones, there is a higher chance that those other phones might happen upon a feature or design that can beat the 5C. If Apple stays with the high priced market, there are fewer competitors, AND they have more money from sales to keep pushing the envelope. To sell, they market features and an image, they do not market on price.

        I think his model, if you can do it, works. Becoming a commodity is the death knell for your company because relentlessly cutting costs creates a cost-cutting atmosphere. That sort of atmosphere inhibits creativity by both providing a lesser product, but also by making the company less inclined to spend more on talent and research. And in this day and age, that leads to not only your manufacturing going to China, but also your whole corporate model eventually being duplicated by overseas competitors. Cheap is something they can do a lot better than those of us who give our workers a better standard of living.

        I'm not going to say the 5C is a good or a bad idea, but I think that dropping price in and of itself, is not going to be as positive for a company as you might think. It can be a very short term sort of success.

        • by Slime-dogg (120473) on Tuesday September 10, 2013 @04:36PM (#44812415) Journal
          Apple has usually shipped the prior version of the iphone alongside their new version. When the 4S came out, the 3GS was the super cheap phone, and the 4 was discounted. When the 5 came out, it was the 4 that was super cheap (free with contract) and the 4S was discounted.

          The difference now is that the iPhone 5 has been recast as the 5C, and is not shipped alongside the 5S. Instead, it is still a higher priced product, although not nearly as pricey as the 5S, and the 4S is free with contract.

          TLDR: Apple has always shipped a "discounted" iPhone except for the original.
    • by ShanghaiBill (739463) on Tuesday September 10, 2013 @02:55PM (#44810869)

      What's next, sell iPhones at Walmart??

      YES [walmart.com]

    • by CastrTroy (595695)
      The iPhone 5C is $99 with a 2 year contract. Only $100 less than the iPhone 5s. I'm pretty sure the iPhone 5 was $699 without a plan. If they price the iPhone 5s similarly, then the iPhone 5c will probably cost around $599. Which isn't cheap at all by my standards. Sure it's a little cheaper, but hardly cheap enough to even warrant a different model. Make it free on the 2 year plan, or less than $300 for the unlocked phone, and then you are getting closer. I really don't know how people justify paying $
    • by the computer guy nex (916959) on Tuesday September 10, 2013 @04:34PM (#44812397)

      First, Apple releases a tiny 7" tablet, against Jobs recommendation when he was alive. Now they come up with a cheap iPhone, further eroding Aple's premium image. What's next, sell iPhones at Walmart??

      Jobs said they wouldn't make a 7" 16:9 tablet. They made a 7.9" 4:3 tablet that has 34% more screen area. I would expect Slashdot to understand basic geometry and know that these aren't equivalent form factors.

      • by Xest (935314) on Wednesday September 11, 2013 @12:10PM (#44820061)

        Jobs said no such thing. In fact, his quotes are even more damning when contrasted to the release of the iPad mini:

        "The reason we [won't] make a 7-inch tablet isn't because we don't want to hit that price point, it's because we think the screen is too small to express the software,"

        and then:

        "There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps."

        From an original news article at the time:

        http://www.huffingtonpost.com/2010/10/19/apples-ipad-2-wont-be-a-s_n_767882.html [huffingtonpost.com]

        Don't try and re-write history just because it paints an inconvenient view of your pet company/deity. If you're going to post a sarcastic comment about "Slashdot" not understanding something then you could at very least make sure you're not outright making shit up yourself to start with.

  • by Rik Sweeney (471717) on Tuesday September 10, 2013 @02:05PM (#44810265) Homepage

    Seriously, when I had an iPhone, the one thing that annoyed me more than anything was the lack of a notification led.

    That's what the S stands for:

    "Still no notification led"

    • by sessamoid (165542) on Tuesday September 10, 2013 @02:14PM (#44810383)
      iOS6 has a setting to use the camera flash as a notification blinker.
    • by UnknowingFool (672806) on Tuesday September 10, 2013 @02:28PM (#44810559)
      General --> Accessibility --> LED Flash for Alerts --> On
      Since iOS 6 I think.
    • by Karlt1 (231423) on Tuesday September 10, 2013 @02:50PM (#44810809)

      Seriously, when I had an iPhone, the one thing that annoyed me more than anything was the lack of a notification led.

      http://howto.cnet.com/8301-11310_39-20122525-285/ios-5-tip-how-to-enable-led-flash-alerts/ [cnet.com]

      You're Welcome.

  • by ThomasBHardy (827616) on Tuesday September 10, 2013 @02:15PM (#44810393)
    I've been a fan of the iPhone since it came out. Love it or hate it, it did change the landscape and it does a lot of things really well. Unfortunately the whizzbang features with the faster processor and fingerprint scanner and such, while nifty, are less compelling to me than getting a larger screen for my aging eyes. That alone knocks it out of my "time to upgrade" category. It feels like too small of an incremental enhancement and not anything singularly so substantial that it's worth plunking down money for.
    • by lazarus (2879) on Tuesday September 10, 2013 @02:37PM (#44810669) Journal

      I'm with you. The iPhone is just getting too damn small for my 2000 year-old eyes to see anymore. Make it bigger FFS! Stupid kids...

    • by sootman (158191) on Tuesday September 10, 2013 @02:47PM (#44810773) Homepage Journal

      > It feels like too small of an incremental enhancement and not anything
      > singularly so substantial that it's worth plunking down money for.

      Yes, and that's for 2 reasons:

      1) They already got all the low-hanging fruit. The original iPhone was amazing in many ways but was missing quite a few state-of-the-art features when it was introduced. The 3G added GPS. The 3GS could shoot video. The 4 could shoot HD video. Since then, there's not a lot of big things missing. The biggest single improvement each year is now the camera -- especially since they've stuck with 16 GB storage on the entry-level model for 5 years now. :-( Seriously -- what could they possible add today that would be an "amazing" upgrade from the 5, comparable to gaining GPS, videorecording, or the retina screen? 3D? Surround sound? Tricorder?

      That said, you, my wife, and many other people would appreciate an iPhone at the same resolution on a larger screen to make all elements bigger. Hopefully Apple will make one someday, but I wouldn't count on it.

      2) Each iPhone is only a bit better than the previous, but it's quite a bit better than the second-previous, which is their main market -- people who are upgrading when they become eligible, 2 years after their last new phone. I bought an iPhone shortly after it came out in 2007 and for various reasons I was eligible to upgrade annually so since then I've had a 3G, 4, and 4S because hey, why not -- each old one sold for enough to pay for its replacement and I was almost always within the original warranty period. I wasn't eligible to get a 5, though, so moving from a 4S to a 5S will be quite a nice upgrade for me. 120fps video... CAN'T WAIT! :-)

      • by AmiMoJo (196126) *

        Seriously -- what could they possible add today that would be an "amazing" upgrade from the 5, comparable to gaining GPS, videorecording, or the retina screen? 3D? Surround sound? Tricorder?

        NFC? A HD screen? A proper notification LED? Widgets? Some kind of answer to Glass or the smart watches being released? A low power mono display overlay for an always-on clock (my ancient Nokia had that)?

        Other manufacturers are still coming out with big new features.

  • by iONiUM (530420) on Tuesday September 10, 2013 @02:16PM (#44810409) Homepage Journal

    I'm sorry, but the 5C is $99 on contract, which is similar to many Android phones that are better. In addition, the off-contract price is $599 (CAD) for 5C 16GB... how is that a "cheap" phone? The nexus is, what, $350? Give me a break.

  • by coinreturn (617535) on Tuesday September 10, 2013 @02:17PM (#44810417)

    1) Same old shit, nothing new.

    2) Apple is dead, dead, dead.

    3) Android is better because of blah, blah, blah.

    4) I'm already in line.

  • by mark-t (151149) <`markt' `at' `lynx.bc.ca'> on Tuesday September 10, 2013 @02:19PM (#44810449) Journal

    I do not expect I will be buying another iPhone ever again. The device is far too tiny... It seemed like a good idea at the time when I bought it, but having used it for 2 years now, I can see that it's not all that I had hoped for.

    My wife's Galaxy Note phone is awesome... reasonable screen size, and even comes with a stylus.

    If Apple made something along those lines (I think the term is "phabet), I'd probably purchase it, but I don't expect that they will, so once my current contract is up (next spring), I'm migrating to an Android.

    • by ravenscar (1662985) on Tuesday September 10, 2013 @02:47PM (#44810767)

      That's why it's good to have competition in the market. I probably won't ever purchase another android phone because they are all far too large for my taste. This is coming from someone who used Android happily for a number of years. The last time I went in for an upgrade the iPhone 5 was the only device that felt comfortable in my hand. It's nice that we both have the chance to be happy with our devices.

    • I do not expect I will be buying another iPhone ever again. The device is far too tiny...

      Different strokes for different folks. I'm 53, have pretty poor eyesight (been wearing glasses since I was 10)... and actually prefer the 3.5" screen size that was on my old iPhone 3GS (or the LG Thrive I also had at the time) than the 4" display on my iPhone 5. I prefer not to have to use two hands to operate my phone, and with the 5 the top row is reachable but sometimes requires a bit of a stretch with my thumb (and I'm a 6-foot guy with normal hands). I really think those smaller screens were the best s

  • by jjeffries (17675) on Tuesday September 10, 2013 @02:20PM (#44810455)

    > iPhone 5 was a radical new design

    http://www.wired.com/images_blogs/gadgetlab/2012/09/iphone5Comparison.jpeg [wired.com]

    Yeah that's FREAKING RADICAL, MAN!

  • by WarJolt (990309) on Tuesday September 10, 2013 @02:22PM (#44810495)

    Hopefully user installed apps can't use that fingerprint scanner or I can see identity theft hit a new level.
    I've used the Atrix 4G and the fingerprint novelty is fleeting, not to mention fingerprints are insecure and at least in the Atrix 4G case frustrating to use because of misreads.

  • by MarcoAtWork (28889) on Tuesday September 10, 2013 @02:39PM (#44810695)

    I would've thought they'd bump to 128GB this time, especially given how large some apps are getting nowadays...

  • by Art3x (973401) on Tuesday September 10, 2013 @02:49PM (#44810797)

    Why does plastic make things so much cheaper? (I'm in software. With mechanical things, my IQ drops to 50. The answer is likely so obvious that will make me look even dumber.)

    Why do manufacturers opt for plastic so much over metal (or rubber or glass or whatever higher-quality material is best for each part)? Phones weigh ounces, and aren't such materials still just pennies per ounce?

    Yes, I know labor adds to the cost, so making a phone (or a camera or a computer) with better materials would be more than the cost of the raw materials. But still, in what seems to be my utter naivete, I would guess that still it would be just a few dollars per unit.

    Why are so many things made from plastic and so few made from anything else? Does it really save the manufacturer that much money?

    • Re: (Score:3, Informative)

      by Anonymous Coward

      Compared to metal or glass, plastic is much cheaper to work with (injection molding), it is cheaper to ship because it is lighter, and it is easier to handle because it will not bend or shatter as easily. Cheaper + cheaper + cheaper + cheaper = cheaper.

    • by gstoddart (321705)

      Why are so many things made from plastic and so few made from anything else?

      Plastic is well ... 'plastic', as in malleable and can be poured in a mold. It's cheap to buy, color, and make stuff with it.

      So, if I want to make a plastic piece, I make a mold and put in exactly as much material as I need, and in all likelihood any left over stuff can just be re-melted and processed again.

      Now, if I want to make an aluminum piece, I should think I'd either need to mill it (expensive, difficult, time consuming), or

    • by ThinkWeak (958195)
      A few dollars per unit adds up quick when you ship 23 million units in a quarter.
    • by AmiMoJo (196126) *

      It's basically down to two factors. Raw metal costs more to begin with. Getting it out of the ground or from recycling is expensive. Plastic is basically a by-product and fairly cheap to produce.

      The other big cost is forming the raw material into the shape you want. Metal needs more energy and more complex tools, where as plastic is very easy to mould and work under moderate heat. Plastic is also easier to finish and can easily be dyed for colour, where as metal needs polishing or brushing and then painting

    • by ace37 (2302468)

      The savings happen in the manufacturing process.

      Typically for this type of production volume you will heat the material to a liquid state, squeeze it into a mold, let it cool, and then kick it out to make another. It's a lot easier to squeeze and pump plastic into a die, so the manufacturing costs to produce finished plastic products are much lower.

      For metals, the process looks like this:
      http://en.wikipedia.org/wiki/Die_casting [wikipedia.org]

      Whereas for plastics, the process looks like this:
      http://en.wikipedia.org/wiki/In [wikipedia.org]

  • by MachDelta (704883) on Tuesday September 10, 2013 @03:09PM (#44811087)

    ...when Apple announces their "6C" new phone... (say it out loud)

    The jokes will practically write themselves.
    "I, for one..."

  • by MarioMax (907837) on Tuesday September 10, 2013 @03:11PM (#44811121)

    The one thing that struck me as odd is how much Apple is trumpeting 64-bit.

    On a desktop or laptop computer I can see why you would care about 32-bit vs 64-bit; being able to address more than 4 gigs of ram is a huge selling point for 64-bit. But for a smartphone with only 1 gigabyte of ram, why should anyone (outside of developers) even care?

    • by Dreadrik (1651967) on Tuesday September 10, 2013 @05:21PM (#44812987) Journal

      The increased address space is not the important part of the ARMv8 64-bit architecture in this case.
      Instead it has twice the number of general purpose registers (31) with twice the size (64 bit) than that of the previous ARMv7 architecture. It also has 32 x 128 bit vector registers, which again is doubled. This allows for more data being processed at the same time, and also saves a bit on memory accesses, which are horribly slow. There are also other improvements such as built in AES encrypting and SHA hashing instructions.

  • by ZombieBraintrust (1685608) on Tuesday September 10, 2013 @03:23PM (#44811301)
    Does the C stand for cheap?
  • by MaWeiTao (908546) on Tuesday September 10, 2013 @03:47PM (#44811691)

    So the iPhone 5S is the incremental upgrade any objective observer would have predicted. The problem is that too many in the press kept trumpeting it like it would be some kind of revolution, and the ignorant masses, led by Apple fanatics, bought into the hype.

    The mistake people have been making for well over a decade is to brand Apple as an innovator. They're not, far from it, in fact. What they are is amazing integrators, who are able to produce a great product because they're involved in every step of the process. They're also skilled at exploiting a technology when it's reached maturity. But other companies are the true innovators. They're the ones who've taken the risk on a technology in it's infancy and suffer the knocks that inevitably come. Unfortunately, they're rarely the ones who profit from those efforts and they certainly don't get the recognition from consumers.

    The challenge for Apple is to remain relevant. The mobile market has matured with competitors catching up and even surpassing the iPhone in a variety of ways. The problem is that it seems Apple is afraid to tamper with their formula and so is playing it far too safe. This is the inevitably consequence of being at the top for too long. Fortunately for them, they've been able to retain their position as the prestige brand. This is partially due to the fact that the entire industry, all the way down to the retail level, keeps reinforcing that belief. Sticking to aluminum certainly helps maintain that perception amongst ignorant consumers.

    I'd say Apple's days are numbered, although they're going to remain a dominant presence in the market for a very long time. I don't really see what they could do to reverse the slide. I'm not seeing anything of significance from Apple; nothing like the compelling experiments Google or Microsoft keep putting forward. They're mired in the success of the iPad and iPhone. They struck at the right time with great products but they don't have much of substance to fall back on.

    By contrast, Microsoft just needs some proper management to shift things a bit so that they can get on track. They've still got a viable core of potential. From what I've seen Apple, on the other hand, has deeper problems. Maybe they'll prove me wrong in the next couple of years, but so far I'm not seeing it.

  • by ArcadeMan (2766669) on Tuesday September 10, 2013 @04:16PM (#44812085)

    No update to the iPod shuffle?

    I'm kidding, of course. The current model is perfect, don't mess with it. We don't need another Third-Generation disaster.

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