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Nokia Bets Big On Mapping 104

Posted by Unknown Lamer
from the elop-versus-page dept.
angry tapir writes "Nokia and Oracle have joined forces on mapping, with details of the deal to be announced at the Oracle OpenWorld conference. To differentiate its smartphones from the competition, Nokia is betting big on location as well as imaging technology. Oracle is expected to add Nokia's mapping technology to its applications. Part of Nokia's location strategy is signing deals for the use of its Navteq mapping technology with as many companies as possible. Besides the deal with Oracle, Nokia has recently announced contracts with car makers BMW, Mercedes, Volkswagen and Korean Hyundai, which will all use Navteq map data in some of their vehicles. Garmin will also start using Nokia data on transit services and walking routes to power a new Urban Guidance feature, which will be available as part of its Navigon app for Android and iOS. Nokia's most important partner on navigation, though, is Microsoft. All smartphones based on Windows Phone 8 will have Nokia's Drive application as standard, while Microsoft's Bing Maps geographical search engine uses Nokia data."
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Nokia Bets Big On Mapping

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  • Makes sense (Score:4, Interesting)

    by Kupfernigk (1190345) on Tuesday October 02, 2012 @03:27AM (#41522373)
    Nokia needs to differentiate itself to survive, and it seems to have found a workable niche just as Apple stumbles.By getting Oracle and Microsoft as partners, they also get a degree of protection from American protectionism, that kept them out of the US market in the past. It pains me to write it, but we may have to re-evaluate Elop.
  • Re:Makes sense (Score:5, Interesting)

    by stephanruby (542433) on Tuesday October 02, 2012 @05:10AM (#41522771)

    Unless I'm gravely mistaken, they've got some excellent talkers working there. I don't see the business case, but apparently someone managed to convince the management enough for this to make the news.

    Actually, there is nothing new here. Nokia already invested big on mapping when it acquired NavTeq and NavTeq already had most of these relationships in place at the time it was acquired by Nokia in 2008.

    The only new item I'm noticing here is the relationship with Oracle, but my guess is that this isn't new either and that we're only getting this bit of news because of the current JavaOne conference.

    Nokia aren't not exactly first to market, so they better get it right. Because they've got some fantastic competitors in Tom Tom, OpenStreetMaps, Google and yes, even Apple. Unless they "Get it right" and come up with a bloody good reason for people to switch from their cost-free-and-good Android Google Maps, they're just throwing money into a bottomless pit.

    What are you talking about? NavTeq was already (and is still) the largest mapping OEM in the World. NavTeq data was already being used by TomTom, Microsoft, Apple, and even Google in some parts. Part of the issue here is that few companies possess all the mapping data in the world, so they have to license a patchwork of maps from a bunch of different mapping vendors and NavTeq was already the largest amalgamation of many of those mapping companies.

    Now if you want to talk about how NavTeq is consolidating itself more and more, but now is mostly standing still technology-wise -- compared to many of its competitors. Then yes, we can talk about that, but don't ever say that the problem isn't that NavTeq wasn't the first to market. Technically, I don't think anyone can claim to be first in mapping technology, even Christopher Columbus can't claim that. But if anything in this case, I'd say the opposite was true, and that for a time, NavTeq was first to market, mostly in the 90s, and it's still the biggest right now, but now unfortunately, the people running NavTeq are currently either too old, too arrogant, or too set in their ways, to adapt to the rapidly changing landscape of diverging mapping technologies. Their only strategy right now seems to buy out their competition, so they can maintain their old prices, but that strategy doesn't seem to be working, that's why they were eventually bought themselves by Nokia.

  • by Kupfernigk (1190345) on Tuesday October 02, 2012 @08:24AM (#41524001)
    Have you considered what would have happened had they kept on making low end phones, and phones that the carriers didn't like? Sales are down by volume in the US, but up by revenue. Doing that is usually an uphill struggle knowing the brand-obsession of the US market.

    Slashdot is full of armchair CEOs, but I do wonder how many of them could succeed running a market stall.

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